AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM.
Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon, announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal reporting systems such as Google Data Studio, Tableau, and Excel. Intentwise has developed proprietary connectors for Google Data Studio and Tableau and will expand to additional analytics platforms in the future.
Programmatic Job Advertising Leader Joveo Launches Industry-First Cookieless Candidate Tracking Capability
NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity.