Prestigious annual awards program recognizes standout marketing, advertising and sales technology around the world Cvent, a market leader in events …
Adweek Partners with Brandverge to Share Branded Content Programs and Sponsorship Opportunities
Streamlined RFP Process Enables Adweek to Connect Faster and at Scale for Impactful and Creative Premium Partnerships BrandVerge, the platform …
Consumer Trust: The Secret to Email Success for Publishers & Advertisers
After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels …
Video Marketing Stats That Every Marketer Needs to Know
Did you know that you can increase landing page conversions by up to 80% with the use of a video? …
The Latest Local Social Features Brands Need to Know
For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting …
Tech Automates, People Create: A Model for In-Housing Content
If any ad agency executives still doubt they’re at risk of losing business because clients want to take back control, …
Why CMS Shouldn’t Be Your Go-To for Legal Content
A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access …
3 Marketing Strategies for Unearthing New Opportunities with Existing Customers
Marketing Strategies keep evolving with time. Marketers today are well aware that it’s easier and cheaper to retain existing customers …
Five Reasons You Should Consider Video Marketing for Your Brand
87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s …
Experience the New Dimensions of Behavioral Intelligence
Contentsquare Helps Brands Grow Revenue and Loyalty Through Exclusive Behavioral Insights Powered by Salesforce Commerce Cloud Recent Marketing trends would …
Industry-Leading Sales Enablement Platform Scoops $60 Million Series D
Sales Enablement platform is a key technology in the Sales ecosystem. Yesterday, Highspot announced that it has secured $60 million …
Getty Images and APO Group Announce Strategic Partnership to Provide Innovative and Integrated Text, Photo and Video Services to Companies Operating in Africa and the Middle East
The Strategic Partnership – the First of Its Kind in Africa and the Middle East – Brings Together Two Leading …
Unmetric Adds Image Analytics for Branded Social Content to its Platform
New capabilities enable digital marketers to identify the objects and image colors in branded social content that drive the most …
Neuromarketing 101: Neurocreativity is Changing How We Create Content
Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more …
The Inseparable State of Social Media and Shopping
“The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full …
How Video Technology Is Changing the Face of the Web
While content strategies come and go with each passing year, we are now witnessing a rapid shift in the infrastructure …
In Focus: Mobile and Video Trends
Is this the age of mobile video consumption, 78% of people watch online videos every week, with 55% having a …
TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia
Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? …
Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices?
Google may have changed its algorithm but SEO practices are still making a huge impact on the Content Management strategies, …
The Present Demand and Future Need for Transcription
Most of us don’t think about transcription. Those that have known about it think of it as someone dictating to …