Emerging Technologies Are Extending Video’s Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring …
Ooyala and ODMedia Collaborate Streamlining Video Processing and Global Delivery
This alliance ensures channelizing global content distribution through a single source ODMedia and Ooyala strategically partner to be the one-stop …
Amazon Marketing Agency CPC Strategy Acquired by Elite SEM
Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital …
SEMrush Announces Release of Its Competitive Intelligence Toolkit 2.0 on Its 10th Anniversary
SEMrush, an online visibility management and content marketing SaaS platform, announced, on its 10th anniversary, the release of its Competitive Intelligence …
Facebook Is Optimizing Content Marketing; Offers Publishers New Tools
Facebook Is Empowering Publishers by Releasing New Tools to Measure Organic Content Performance Facebook is testing new publishing tools with …
ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit
ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has …
fishbat Shares Four Strategies to Boost CRO
fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization …
Highspot Wins Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution Awards
Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing Highspot, powering modern businesses …
FocusVision Wins Award for Outstanding Innovation for Customer Experience Management
Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show MarTech Breakthrough, an independent organization that recognizes the …
What Type of Content is Best for Lead Generation?
You need more leads to fill your pipeline. After all, you need a certain volume of leads to ensure that …
Interview with Dhruv Ghulati, Founder and CEO, Factmata
"We need to clean up the ecosystem so that consumers want to engage with online content and can easily find …
Nine Ways to Make Videos That Achieve Sales Closures
Audiences Are Shifting to Absorbing Content Through Video. This Shift Implies That Marketing Teams Need to Expand Their Content Marketing …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …
Top Tips For Tackling Software Translation
If you’re working for a B2B technology provider, you will probably find translation to be a tricky topic. After all, …
Enterprises Discover New Technologies to Grow Businesses, Gain New Customers and Retain the Existing Ones
Top Picks from Martech Series. Last Week Our Staff Writers Covered the Scope of Various Technologies so That Enterprises Can …
Google Revises ‘Quality Rater’ Guidelines, Once Again!
Yet, again, Google has revised its content quality guidelines for contractual reviewers. Google works with 10,000 ‘quality rating professionals’ to …
Kentico Positioned as Challenger in Ovum’s WEM Decision Matrix 2018-2019
Europe-based Study of Web Experience Management Looked at Company’s Premise- and Cloud-Based Offerings Kentico Software, a growing CMS vendor with …
TechBytes with Lee Walsh, Regional Managing Director, NewBase
Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' …
IMGN Media Raises Total of $6 Million in Capital
Media Company with Popular Social Entertainment Brands Expands To Reach New Audiences and Blend Content with Data IMGN Media announced that …
Dynamic Language Recognized with World-Class Customer Service Rating
Dynamic Language’s Interpreting Services Achieved a Net Promoter Score Placing them in the “Excellent” Category. Dynamic Language recently attained a Net Promoter …