Content

Is there any industry that has thrived under quarantine as the Covid-19 pandemic still tears through the world? One of the unexpected beneficiaries has been social networking apps that are helping people stuck at home stay connected with the rest of the world. The smash hit app Clubhouse epitomizes an emerging social media trend featuring technology-driven social platforms. Unlike Clubhouse, most social media services have grown following a solid, sustained growth pattern, and built their user base from the ground up. Among…

New Partnership with Samsung TV Plus Extends Canela Media's Advertising Platform, Reaching Millions More Consumers Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, is now available on Samsung TV Plus, Samsung’s free ad supported video service on 2016 – 2021 Samsung TV’s and select Galaxy devices. Available on channel 1272, Canela.TV, features a mixture of Spanish-language movies and series, is unique to Samsung TV Plus users and offers free, ad-supported content across a variety of genres. The…

Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens Smaato's screen, device, format, environment and revenue-model agnostic platform is designed to enhance end-user experiences. Publishers and marketers can rest assured that user data remains protected, while the most highly relevant ads reach Smart TVs, desktops and mobile devices around the globe.…

The Integration of Wowza Streaming Cloud and EZDRM Delivers Sophisticated Protection of Live and On-Demand Video  Wowza Media Systems™, the market leader in reliable, secure and low-latency streaming solutions that enable video delivery across the globe, announced support for DRM technology in Wowza Streaming Cloud through integration with the EZDRM DRM as a Service (DRMaaS) solution. Enterprise, sports and entertainment broadcasters are now able to maintain unmatched control over their cloud-based streaming workflows.…

Big Data Platform Offers Digital Media Buyers Cookieless Solutions ENGINE, a global, full-service media and marketing services company, announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments. ENGINE Device Graph+ combines proprietary data from ENGINE Media Exchange (EMX) and ENGINE Insights with multiple data partners across automatic content…

With misinformation and public fatigue over COVID-19 making it increasingly challenging to disseminate vaccine information that resonates, Origin Media's animation studio produced multiple series of Native CTV Toppers that bust vaccine myths and stress the importance of vaccinating as a nation. Toppers are 15-second native content creatives that run directly before brand ads within regular ad breaks, exclusively on Connected TV. Through Origin's Enhanced Programmatic (EP) solution, these COVID-19 series are available now…

Content is king. Never has this familiar phrase held more truth than now, as the average person spends nearly half their waking hours looking at screens. Today, scores of corporate brands find themselves right alongside entertainment companies using visual storytelling to engage consumers. Authentic, impressionable and attention-grabbing content, after all, can stir emotion, encourage action and inspire brand loyalty. But one of its strongest motivating factors isn’t visual at all… The music and sound elements behind…

Playable and video ad creation tools automate the mass production and optimization of rich and interactive ads; Acquisition adds another layer to ironSource’s platform, empowering developers to grow their apps even more efficiently ironSource, a leading business platform for app developers, announced its acquisition of creative management platform Luna Labs. Luna’s unique technology allows app developers - from enterprises to indie developers - to create, manage and optimize their playable and video ads, at an impressive…

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture announced that they will partner with iHeartMedia to exclusively livestream stream the "iHeartCountry Album Release Party with Florida Georgia Line" on Friday, February 19 at 7 pm local time. The "iHeartCountry Album Release Party with Florida Georgia Line" will celebrate their fifth album, Life Rolls On (BMLG Records), released on February 12, 2021. The virtual event, hosted by iHeartRadio's …

iQIYI, Inc. , an innovative market-leading online entertainment service in China, recently officially launched the third season of its original hit variety show Youth With You ("Youth With You 3" or the "Show") . The Show is scheduled for worldwide broadcast exclusively on iQIYI, Suike, QIYIGUO TV, and iQIYI International every Thursday and Saturday at 8pm CST from February 18 onwards. Youth With You 3 is an idol-selection show that brings together 119 candidates from 68 agencies for training and competition, of which at…

Advertisers can use Vevo’s Moods to seamlessly align their creative with music videos that convey certain moods, such as fun, heartfelt, impassioned or empowering Vevo, the leading global music video network, launched Moods, an AI-powered product that identifies and groups Vevo music videos by mood for more effective ad targeting. Vevo’s Moods product allows advertisers to easily place their campaigns in an emotionally congruent environment, such as a heartfelt music video playlist ahead of Valentine’s Day or Mother’s…

The Third Single Off Her Upcoming Album Highlights The Pressures On American Women LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions ("CPS"), announced today that actress, singer and Tony nominated Broadway star, Laura Bell Bundy, is releasing the music video to her newest single "American Girl" featuring Shea Carter on LiveXLive. The exclusive…

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content owners become more successful, is pleased to announce that the Company has qualified to trade on the OTCQX® Best Market (the "OTCQX"). Trading will begin today, February 16, 2021 under the symbol "BBTVF". U.S. investors can find current financial disclosure and Real-Time Level 2 quotes for the Company. "The United States is the largest and most important capital market in the world. The US retail investor is driving substantial…

Entrepreneur and digital marketing expert Jon Zacharias recently authored a post describing several features of search engine results pages (SERP) that are often overlooked and underutilized as search engine optimization (SEO) tools. As a leader and co-founder of GR0, one of the fastest growing digital marketing agencies in the country, Zacharias is well-versed in the methods that give brands an edge on the battlefield of organic search. In the November blog post entitled, Jump Ahead of the Competition with SERP Features,…

Newsflare, a leading global provider of eye-witness video and user-generated content for publishers, broadcasters and digital media, has announced a further expansion of its user-generated content (UGC) offering through a partnership with AccuWeather, the leading global provider of commercial weather forecasting services. Appetite for authentic, highly-accurate weather content has been growing as the effects of climate change increasingly impact daily lives. News publishers are not only seeking to provide precise and…

Widen-Outfit integration enables marketers and their collaborators to self-produce brand-safe content with greater speed, fewer bottlenecks, and lower costs  Widen, maker of digital asset management (DAM) and product information management (PIM) software, and Outfit, a brand automation platform, announced their new partnership. Brands can now integrate Widen and Outfit into one workflow that enables users to self-create personalized content while protecting brand consistency, increasing speed to market, and reducing costs.…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tegrita (Marketing Automation), Egnyte (Content), Eventgroove (Mobile Marketing), AppsFlyer (Analytics), to Nethunt (CRM). Tegrita and Motiva Announce Strategic Partnership Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Motiva AI, a leading advanced machine learning product for marketing automation. Through this strategic partnership,…

The Siteimprove Accessibility product was created based on the company’s close involvement with World Wide Web Consortium (W3C) and the European Commission Siteimprove, an award-winning global software-as-a-service company, announces the release of an upgrade to its industry leading accessibility product. “Legal requirements and customer expectations are rapidly evolving. Web accessibility is no longer a nice-to-have, but a must-have for any organization that wants to succeed in today’s digital marketplace.…

Skimlinks, a Connexity Company, reports an unprecedented surge in performance of Chinese New Year articles ahead of the festival this weekend. Publishers from the platform’s global network have seen performance grow significantly year-on-year as consumers shop for gifts, decorations and plan how to celebrate the holiday. SVP Revenue EMEA & APAC Dunia Silan said, “The year-on-year growth is fantastic and comes off the back of a year of continuous growth in ecommerce. Marketing Technology News: Pandemic-Era Consumers…

Combined power of Predictive Recipes and templates in Customer Experience Automation platform enables richer customer experiences ActiveCampaign, the leader in Customer Experience Automation (CXA), has added 70 email templates that are ready for predictive content to its library, reaching 125+ total templates. By enhancing the quantity and quality of these templates, alongside the company's 500+ automation recipes and Predictive Recipes functionality, ActiveCampaign is fulfilling its Customer Success Commitment to provide…