machine learning

Former Senior Vice-President, Marketing Cloud at Salesforce will lead the evolution of Symend’s product portfolio Symend, an outsourced managed service that uses state-of-the-art behavioral science and technology to engage at-risk customers through empathy, announced that PehKeong Teh has been appointed Chief Product Officer. Teh, a product leader with over 14 years of experience working for global cloud companies like Microsoft, Salesforce and Oracle, began his software career participating in the early cloud…

Netacea, a provider of bot management solutions, announces that ClearScore, the UK’s leading free credit score and credit marketplace, has selected Netacea’s bot management solution to protect against credential stuffing attacks and account takeovers. Netacea’s Intent Analytics engine can quickly and accurately distinguish bots from humans, which allows ClearScore to give genuine users access and stop malicious bots. The partnership sees ClearScore advance its online security from web application firewalls, rate limiting,…

MediaMath Client Sees 35% Increase in Advertiser ROI Driven by DSP Optimization Data within PubMatic’s Platform MediaMath, acclaimed independent advertising technology company for leading brands and agencies, demonstrated the value of its SOURCE programmatic ecosystem by highlighting an enhanced partnership with PubMatic. This integration employs passing MediaMath DSP optimization data to PubMatic’s platform so more performant inventory can be directed back to the DSP yielding soaring results for all stakeholders.…

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity. The ad industry has long pursued a…

Collaborative Work Management Leader Introduces Game-Changing Intelligent Capabilities, Fresh User Experience, and New Vertical Solutions and Features Designed To Help Organizations Achieve Their Best Wrike, the most intelligent and versatile collaborative work management platform, announced at Wrike Collaborate 2020 an extensive assortment of platform updates and solutions intended to accelerate digital transformation and help teams do the best work of their lives. With the introduction of Work Intelligence, Wrike for…

Egnyte, the leader in cloud content governance, announced several enhancements to its platform aimed at enabling secure remote work across more apps, devices, clouds, and locations than ever before. The rapid shift to remote work has accelerated content sprawl as companies adopt new cloud-first ways of working. This expanding corporate data footprint is opening up new threat vectors and compliance concerns; 40% of IT leaders say content sprawl is increasing their risk of a data breach. Marketing Technology News: Digital…

Anti-Phishing Pioneer Uses Stylometry and Social Graphing Techniques to Prevent Account Takeover INKY Technology Corporation, a pioneer in next-gen email phishing protection, today announced the addition of Account Takeover (ATO) Protection to the company's INKY Phish Fence Platform. Email is an inherently trusted means of communicating for business, if cybercriminals compromise just one email account, they can gain trusted access to an organization's whole network. INKY is the only vendor in the cybersecurity industry…

DocV eliminates manual reviews and produces auto-decisioning rates of 98% Socure, the leader in Day Zero digital identity verification, announced DocV, a fully-automated omnichannel document verification service that expedites onboarding, reduces fraud, and works to eliminate costly manual reviews. Combining the power and scale of machine learning to accurately verify the authenticity of government-issued IDs, DocV produces auto-decisioning rates as high as 98%, in seconds. The most scalable and accurate document …

Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced a suite of new platform updates designed to give enterprises the speed, flexibility, and agility needed to thrive as digital-first organizations and meet the real-time, hyper-personalized expectations of consumers. The announcement was made at CDP Week, a week-long event designed to help…

Innovent Solutions, Inc., a leading integrator of eCommerce search and merchandising solutions using Apache Solr, releases FindTuner® version 3.1. The new release builds upon its foundation of extensive human-touch and automation features that help retailers of all sizes achieve their goals for search. Marketing Technology News: LeanData Announces Winners of the 2020 OpsStars Awards Release highlights include: AutoTune Analytics: FindTuner AutoTune, which utilizes proven machine learning models, has been extended with…

Inuvo, Inc., a leading provider of marketing technology, powered by IntentKey artificial intelligence (AI) that serves brands and agencies, announces the production launch of a new feature which provides marketers with the ability to understand the effectiveness of their Connected TV (CTV) campaigns. Marketers have always viewed TV as a critical component to their branding efforts, but until now there hasn’t been a way to measure its effectiveness. Inuvo now offers CTV attribution for clients. This capability means…

Amplitude, the leader in Product Intelligence, introduced Journeys, an industry-first solution that leverages machine learning to focus teams on the moments that matter most across the entire customer journey. By evaluating the thousands of possible events along a customer path, Journeys automatically focuses teams on the few exact moments that have the greatest business impact, such as drop-off or paths which yield the highest conversion. Product teams then leverage this real-time, predictive intelligence to identify the…

First-of-its-kind Data Management as a Service (DMaaS) offering charts new course in data management for mid-size and enterprise customers Cohesity announced that it has formed a strategic collaboration with Amazon Web Services (AWS) to address the growing customer need for data management that is flexible, available, scalable, and reliable. Together, both companies are bringing to market a modern Data Management as a Service (DMaaS) offering unlike any other on the market today. The DMaaS solution is designed to provide…

Computer vision and IoT-powered shelf monitoring solution provides continuous, real-time shelf data to automate shelf condition measurement, resulting in improved product availability and store execution standards Trax, a leading global provider of computer vision solutions and analytics for retail, has officially launched Retail Watch in the Americas. Retail Watch, a computer vision-powered store monitoring and intelligence solution, helps grocery retailers automate in-store data collection and optimize operations. This…

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

Zefr, the leading independent contextual data platform for brand suitability across YouTube and Facebook, has named Ross Nicol VP of EMEA, Ultano Kindelan Williams as Commercial Director, Southern Europe, and Kenny Spangberg as Commercial Director, Nordics. Together, they'll be responsible for driving growth and awareness of Zefr's growing contextual data business in the EMEA region. Nicol is based out of London, while Spangberg is based out of Sweden, and Kindelan leads Southern Europe from Madrid. "As global demand for…

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…

Adverity, a leading force in M, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. Providing an insight-led approach to marketing, Augmented Analytics enables marketers to stay agile in the new, rapidly accelerating marketing landscape, and empowers brands and agencies to realize the full value of their data.…

Marketers can easily create scaled, automated tests for copy and design assets Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced a new investment in wide-scale testing infrastructure to make it easier for marketers to test copy and design assets that drive engagement and conversion. Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make…