In another move to position the company as an industry leader in the intelligent process automation market, ABBYY has appointed process mining and digital marketing expert, Ryan Raiker as its senior director of product marketing for the company’s process mining solution ABBYY Timeline.

Marketing Technology News: ABBYY Appoints James Ritter to Chief Financial Officer

As a digital-first marketing leader Ryan Raiker has experience creating marketing systems built around effective strategic planning, customer empathy, compelling content, and operational efficiency. He brings a strategic viewpoint to reimagine how people work and businesses operate. He is a recognized thought leader in technology, artificial intelligence, machine learning, and process.

Ryan Raiker is an MBA graduate of Widener University and holds an Executive Education certificate from Columbia Business School, along with a recent certification in digital marketing from the American Marketing Association and the Digital Marketing Institute.

At ABBYY, Raiker will spearhead the company’s global process mining product marketing strategy with the goal of continuing aggressive revenue growth with an emphasis on the intelligent process automation (IPA) market.

“I’m thrilled to continue working at this company in a new role. Working with a globally trusted brand such as ABBYY and on such cutting-edge products like process mining is truly rare. I look forward to the opportunity to expand ABBYY’s reach in transforming the enterprise and helping more companies save time and money with process mining and intelligent automation.” said Raiker.

Raiker was part of the TimelinePI (now ABBYY Timeline) team long before ABBYY’s 2019 acquisition of the company, where he led product marketing and brand strategy. He served the last two years as ABBYY’s director of digital marketing where he led the vision for ABBYY’s digital experience, oversaw a global team, led global digital marketing strategy, promoted the corporate message, and advanced ABBYY’s position as an intelligent process automation software vendor. Ryan was recognized for his leadership and commitment to innovation as Industry Era’s Director of the Year 2021.

Marketing Technology News: MarTech Interview with Rob Sanchez, CEO at MeritB2B