Ad-Lib.io, the next-generation Creative Management Platform for marketers at the world’s largest brands, announced the further expansion of its global footprint, opening an office in Germany to best serve companies doing business throughout the DACH region. The team will be led by newly appointed Regional Vice President, Northern Europe, Felix Derkum.

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“Germans are known to be extremely thorough and are open to quickly adopting new tools and programs that move the needle for their business”

As Ad-Lib.io expands its European client base, Derkum, who spent the last six years at Google serving their largest German customers, will oversee the team in Germany along with Ad-Lib.io’s further expansion into Northern Europe. The DACH region alone supports a digital advertising market of more than €11 billion, and is the headquarters of some of the largest automotive, food, and pharmaceutical marketers in the world.

“Over the past six years, I have worked with some of the world’s largest brands to help them activate marketing technology and drive digital transformation,” said Derkum. “In doing so, I continually saw and felt that the creative effort was coming up short. With rising expectations around privacy due to the deprecation of the third-party cookie, advertisers must find alternative ways to drive performance. Ad-Lib.io speaks directly to the value of better creative and I’m thrilled to be joining a company dedicated to this purpose.”