Triton Digital, the global technology and services provider to the online audio and podcast industry, announced today that ADTIMA, Vietnam’s Premium Publisher owned preeminent online music platform ZingMP3, has selected Triton Digital to power the monetization of its streaming audio content.

Through this partnership, ADTIMA will utilize Triton’s sophisticated and intuitive ad server to maximize profitability by managing both direct and indirect revenue streams. To support their monetization goals, ADTIMA will leverage Triton’s programmatic audio marketplace and audio SSP to make their online audio inventory available to media buyers both in Vietnam and around the world through private marketplace deals.

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“We are proud to partner with Triton Digital, and to be using their best-in-class digital audio monetization technology to meaningfully increase our reach and grow our revenue,” said Bang Pham, Head of Programmatic & Operation at ADTIMA. “As the premiere online music platform in Vietnam, we remain committed to providing our loyal listeners with a highly engaging listening experience, and Triton’s technology is enabling us to do just that, while strengthening our foothold as the preeminent online music platform in Vietnam.”

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“We are pleased to provide ADTIMA with the tools they need to monetize their online audio streams,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We remain committed to continuously innovating our technology to enable providers such as ADTIMA to provide an increasingly enhanced listening experience for their audience, and generate a higher return for their advertising partners.”

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