Amplitude, the global digital optimization leader, announced the appointment of Elisa Steele, former Chief Executive Officer of Namely, Inc., and Catherine Wong, Domo’s Chief Product Officer and EVP of Engineering, to its Board of Directors. As director, Elisa offers extensive expertise in scaling technology companies, global go-to-market strategy and driving customer success for enterprise organizations. Catherine brings more than 20 years of engineering and product management, scaling product platforms and building products enterprise customers know and love. The announcement comes on the heels of the company’s recent $150 million Series F funding round, led by Sequoia Capital.

Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns

“With our Digital Optimization System, Amplitude helps every organization use product data to make strategic decisions, accelerate innovation and increase the value of their digital transformation efforts. Elisa Steele is an impressive leader who brings deep SaaS expertise, go-to-market strategy, and leadership, making her an incredible addition to the Amplitude Board of Directors through our next phase,” said Spenser Skates, co-founder and CEO, Amplitude. “Her unique perspective and ability to grow world-class technology brands and categories will be invaluable to Amplitude.”

“Every product, marketing and engineering leader is trying to figure out how to optimize their digital assets,” said Skates. “Catherine Wong has built and scaled some of the most powerful enterprise platforms. Her technical and strategic talents will contribute immensely to Amplitude as we scale and expand our platform, and customer relationships. We’re on a mission to help companies build better products and I’m thrilled to work with Catherine to bring this to life.”

Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square

“Investing in a Digital Optimization System is one of the most strategic business decisions a company can make today to drive their business into the future,” said Steele. “As the pioneer of the Digital Optimization category, Amplitude is quickly becoming the industry standard for every digital business. I have long admired Amplitude’s leadership and vision and I am honored to join the Board of Directors.”

“Amplitude is powering the next generation of customer understanding and insights as companies decide how to build their products and what bets they should make,” said Wong. “Having been a part of the evolution of putting data to work at Adobe, Omniture, and now at Domo, I’m excited about the company’s leadership and vision in answering some of the hardest questions enterprises face today. I am looking forward to working with Spenser and the rest of the leadership team at Amplitude.”