Amplitude

Combined Solution Further Strengthens Proactive Data Management Capabilities as a Foundation for the Digital Optimization System Amplitude, the Digital Optimization System, announced today that it has acquired Iteratively, a leader in data planning and instrumentation. On the heels of its launch of the industry’s first Digital Optimization System, Amplitude is further extending its integrated data management capabilities so digital teams can proactively and continuously improve the data quality across their analytics and…

First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet: MarTech Quote-of-the-Week! I see a big movement towards context in 2021 – particularly in video ad formats like CTV and OTT. With streaming so prevalent, and being done on so many devices within the house, ads on services like Hulu are more engaging and relevant than ever. -Gary Burtka, VP U.S.…

New Amplitude Recommend product applies machine learning for behavioural-based personalisation; integrates with and extends industry-leading analytics capabilities to optimise the end-to-end digital journey Amplitude today introduced the industry’s first Digital Optimization System, to manage, measure and optimise the business value of digital product innovation. Building on its #1 rated digital product analytics suite, Amplitude also announced the general availability of its new personalisation…

Tech Veterans Julie Currie and Elizabeth Fisher Join, as Amplitude Continues On Path of Record Growth Amplitude, the operating system for digital business, today announced the appointment of two accomplished leaders to crucial growth and culture roles. Julie Currie, former vice president of human resources at Western Digital, joins as Amplitude’s first Chief People Officer, and Elizabeth Fisher, former vice president, deputy general counsel at Postmates joins as the company’s first General Counsel. These appointments…

Amplitude, the operating system for digital business, today announced that it has been named to G2’s list of Best Software Products of 2021, where it is reported as the #22 customer favorite among all software products, and is also ranked as a leader across eight G2 categories. These rankings reveal an organizational shift in the way marketing and product teams are collaborating to build a new class of digital products that are leading the era of digital business disruption. These awards, based on feedback from thousands of…

Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale Amplitude, the global leader in Product Intelligence, announced the appointment of Erica Schultz to its board of directors. Schultz is an accomplished go-to-market leader in enterprise technology with over 25 years of experience building and scaling companies through hyper-growth, transformation, and IPO. Marketing Technology News: Vyopta Announces Real-time Quality Monitoring for Cisco Webex “Erica is…

Amplitude, the leader in Product Intelligence, announced the results of a global survey that measures businesses' attitudes and approaches for building digital products and experiences. In this study, conducted by Adience, C-level executives, VPs, directors, and managers overseeing business and product teams were surveyed to understand how businesses are adapting to their digital-first reality. The report finds companies that haven't embraced Product Intelligence as a business growth strategy are leaving revenue on the…

Company attributes strong revenue growth to surging and sustained demand for Product Intelligence Amplitude, the leading provider of Product Intelligence, announced it ranked 208 on the Deloitte Technology Fast 500™, a list of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. This marks the company’s first appearance on the Technology Fast 500 list due to accelerated growth in revenue during the period. Marketing Technology News: Swaarm Secures €800K…

Amplitude, the leader in Product Intelligence, introduced Journeys, an industry-first solution that leverages machine learning to focus teams on the moments that matter most across the entire customer journey. By evaluating the thousands of possible events along a customer path, Journeys automatically focuses teams on the few exact moments that have the greatest business impact, such as drop-off or paths which yield the highest conversion. Product teams then leverage this real-time, predictive intelligence to identify the…

 Amplitude, the global leader in product intelligence, appointed enterprise software marketing, and category designer veteran Jennifer Johnson, former chief marketing officer (CMO) at Tenable, as the company’s first-ever chief marketing and strategy officer. In this newly created role, Johnson will spearhead Amplitude’s corporate and marketing strategy to lead the company through its next phase of growth and redefine how digital organizations--big and small--adopt product intelligence. Johnson is a three-time powerhouse…

Industry-First No-Code Milestone Analysis Will Help Product Teams Identify How New Users Become High-Value Customers Amplitude, the leader in product intelligence, today announced the launch of its new milestone analysis capability. An industry first, Amplitude’s no-code milestone analysis empowers product teams to pinpoint the exact moments in the customer journey that convert new users into high-value customers. By identifying these key milestones, product teams can engineer product experiences to ensure that more…

Amplitude, a leading product intelligence platform that allows companies to build great product experiences, today announced an integration with AWS AppFlow, a just-launched, fully managed Amazon Web Services (AWS) service that provides AWS customers with an easy and secure way to transfer data between AWS services and SaaS applications in just a few clicks. AWS AppFlow securely orchestrates and executes the transfer of data between AWS storage, analytics, and machine learning services and SaaS applications. Amplitude is an…

The patent-pending, machine learning technology will help digital teams make big product bets faster Amplitude, the leader in product intelligence, announced that it has acquired ClearBrain, a predictive analytics startup. This is Amplitude’s first acquisition, and with it, customers will be able to instantly predict which features, campaigns and product bets are most likely to drive revenue growth without extensive A/B testing. In addition to integrating ClearBrain’s technology, Amplitude will be adding ClearBrain’s…

Every SaaS founder will know how hard it is to build a customer base. But once you’ve achieved a reasonable number, the job isn't done: you also have to make sure you don't lose them. That’s what’s known as the dreaded Sales churn. Understanding and measuring Sales churn is critical. As a metric, churn is objective. But how to solve churn is much more subjective. Here, I will outline how to manage these metrics and solve sales churn. Before I start though, I should state a few baseline premises upfront; they might be…

Heinz established Marketo's enterprise sales org; oversaw business at Adobe following the company's acquisition Amplitude, the product intelligence platform, announced that Adobe enterprise sales executive, Matthew Heinz, has been named Chief Revenue Officer to lead Amplitude's rapidly growing global sales efforts. Most recently, Heinz spent eight years as a sales executive at Marketo, establishing the company's enterprise sales business as the company's fastest growing segment. He continued to oversee Marketo's revenue…

Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement Leanplum, the leader in mobile marketing engagement and Amplitude, the leader in Product Intelligence, announced a fully integrated partnership that enables users to simultaneously harness the power of both platforms to optimize mobile marketing campaigns and accelerate product improvements. Marketing teams can now use Leanplum to run personalized campaigns to different user personas across all mobile…

In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, the product analytics company, has announced the launch of 'Portfolio'. Amplitude's Portfolio is an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer experience across a product suite. By tracking user behavior and engagement across multiple digital applications, product teams can use Portfolio to see…

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR,…

Veteran Executives from Fastly and Google Join Rapidly Growing Company Amplitude, the product analytics company, announced that it has hired former Google executive Erik de Muinck Keizer as General Manager of EMEA to lead the company's first international office in Amsterdam. Amidst growing demand for its enterprise products, Amplitude has also hired Erik Watson, former Fastly executive, as VP of Enterprise Sales in North America. Before joining Amplitude, de Muinck Keizer spent 11 years at Google. While he was…