CognitiveScale and Blue Prism Join Forces to Realize IPA

CognitiveScale and Blue Prism Join Forces to Realize IPA

CognitiveScale Inc., an Enterprise AI software pioneer, announced it has joined the Blue Prism Technology Alliance Program (TAP). This alliance between CognitiveScale and Blue Prism will bring the power of open, scalable and trusted AI into RPA, driving Intelligent Process Automation (IPA) forward.

The IPA market is estimated to be worth USD 13.75 billion by 2023, largely fueled by the demand for automated systems that serve dynamic customer requirements, need for optimized resource utilization and enhanced decision-making, and increased investments for digital transformation of organizations. The business process automation segment is expected to grow at the highest CAGR during the forecast period.

Marketing Technology News: Yotpo Unveils Atlas, the New Foundation for eCommerce Marketing Experiences

As part of the collaboration, CognitiveScale’s Amplify AI product suite will be available on Blue Prism’s Digital Exchange (DX) platform starting with the ‘Process Insights Agent’. The Process Insights Agent automatically and transparently extracts, interprets, and unlocks knowledge and predictions in complex documents and business processes scaling human expertise and boosting productivity for core processes such as compliance, claims, underwriting, asset management, and digital procurement. Critical AI capabilities added within a Blue Prism Digital Worker as a result of the collaboration include named entity extraction, temporal topic modeling, optical character recognition, text extraction, document classification, explainability, and automated learning.

Marketing Technology News: Infosys Announces the Launch of the Live Enterprise Suite

CognitiveScale will soon add its Engage AI product suite including the ‘Customer 360 Agent’, which provides AI powered hyper-personalization and engagement, to Blue Prism’s DX. The Customer 360 Agent helps businesses bring together both transactional and experience data including multi-structured content like text, images, audio, and video to generate a unique profile of one. This unique profile of one can then be used to power hyper-personalized experiences, predictions, and offers with evidence to build user trust.  The Customer 360 Agent can be built on top of most enterprise CRM, commerce, and transactional systems using a built-in library of 122 adapters and connectors and can be deployed on mobile devices, chat services, and IoT devices, with support for rich message formatting and API connectivity.

Blue Prism assets will also be available on CognitiveScale’s Cortex Marketplace, creating a larger ecosystem for enterprises seeking to achieve IPA to improve efficiencies and reduce costs.

Marketing Technology News: For the First Time 3.4 Billion Social Media Users Globally Can Now Earn Income from Their Videos, Photos and Comments with TippyTV

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

You Might Also Like