Veteran marketing leader joins executive team to support brand’s growth globally

ECI Software Solutions, a leader in cloud-based business management solutions, announced that it has named former Blue Prism and Infor executive Chip Coyle as chief marketing officer. Coyle will be responsible for building on ECI’s global marketing and demand generation strategy, overseeing its execution across the Americas, EMEA and APAC and bringing ECI’s brand vision to life.

Chip is a growth-oriented modern marketing executive recognized for building brands and leading high-performing teams within global software businesses. Prior to joining ECI, he spent two years as chief marketing officer for Blue Prism, leading global marketing for the enterprise intelligent automation and RPA software leader. With a marketing focus on modernizing the company’s brand, launching new innovations, and creating market demand, Blue Prism revenue grew 40% in his first year.

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“We welcome Chip to the team as we continue our growth journey.”

He also served as SVP and chief marketing officer for Infor, a privately held global enterprise software provider. Over seven years, he helped transform the brand and competitively position the company in the market. Prior to Infor, Chip spent 18 years with Oracle in progressively expanding marketing leadership roles. As Vice President of Americas Marketing, he was responsible for leading demand generation programs and field marketing teams that delivered half of Oracle’s worldwide license sales, across all products and industries.

“ECI has established itself as a leading global business software provider across many vertical markets, and I am honored to join this team of technology visionaries,” said Coyle. “I look forward to collaborating with the entire ECI organization to achieve their audacious goals with its broad range of market-leading products.”

“Chip brings years of strategic experience in driving global expansion and positioning companies for growth, with a broad understanding of what it takes to build successful, market-leading SaaS organizations at scale,” said Trevor Gruenewald, CEO of ECI. “We welcome Chip to the team as we continue our growth journey.”

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