Agency Strengthens Growth Function Driving Year-Over-Year Win Performance

FleishmanHillard announced the appointment of Leah Katz to managing director, Business Development for the Americas. She will lead efforts and programs designed to drive new business and organic growth for the agency and its brands in the region.

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“We have a formidable Global Business Development team and Leah has been an integral leader, helping drive strong win results as well as key growth initiatives,” said Della Sweetman, chief business development officer, FleishmanHillard. “Her business problem-solving skills, cross-platform expertise and ability to inspire and drive teams to develop strategic and creative solutions for clients have been great assets to the function and the agency.”

In 2016, FleishmanHillard announced the formation of a dedicated Global Business Development function – a focused team designed to drive a culture of growth and winning – responsible for the disciplined application of data and intelligence, planning and strategy, earned creative and performance analytics, for new and organic client engagements. The function comprises global regional leadership, Business Development directors, Planning and Strategy, as well as Creative and Production talent and capabilities across the Americas, APAC and EMEA.

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The agency has realized record new business win results since establishing the function. Judges for the PRWeek Awards U.S. in 2019 attributed the agency’s unprecedented win performance and expanded portfolio of marquee global and multinational clients as one reason for selecting FleishmanHillard as its Large Agency of the Year.

Katz relocated in late 2017 from FleishmanHillard Fishburn in London, where she ran operations, to FleishmanHillard in New York, where she joined the U.S. Business Development team with an initial focus on the Eastern region. She also served as Global Client Leader for one of the agency’s top 10 clients. Katz originally joined FleishmanHillard as part of the merger with Fishburn, where she was chief operations and client officer. She has led integrated campaigns and award-winning work for numerous leading global consumer, technology and entertainment brands.

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