Ackroo Acquires WinWin Marketing from Resulto
Ackroo acquires the assets related to Resulto’s hospitality & retail gift card and loyalty platform
Ackroo Inc., a loyalty marketing, gift card and payments technology and services provider, and Resulto Développement Web Inc. (“Resulto”), an arms-length digital solution company providing web, inventory and loyalty marketing solutions, are pleased to announce that the two companies have signed a definitive agreement for the Company to acquire all of the assets relating to WinWin Marketing, Resulto’s hospitality and retail gift card and loyalty business. Under the terms of the agreement, Ackroo has acquired the WinWin Marketing software platform and all related customer contracts in order to assist Ackroo’s growth strategies via hospitality and retail.
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In consideration for the acquisition, the Company has paid a one-time cash payment of $114,355.
“The addition of WinWin Marketing’s product and client portfolio further supports Ackroo’s ongoing strategy of simplifying and consolidating the loyalty marketing and payments landscape,” commented Steve Levely, CEO of Ackroo. “While we have plans to consolidate more complimentary businesses in the years ahead, we also plan to continue to acquire more direct competitors like WinWin Marketing. The acquisition adds more Quebec based hospitality and retail merchant clients within brands like Baton Rouge, Dejeuner Egg Style and Chaussures Fillion, adds integrations to various POS solutions like Lightspeed POS, Acomba and Shopify, and will add over $75,000 a year of revenue, and growing, in the process. For Resulto they will divest of these assets in order to focus on their core automotive and powersport business. A win for Resulto and for Ackroo.”
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Martin Paquette, CEO of Resulto stated: “This transaction will allow our entire team to focus on optimizing our marketing solutions for dealers and manufacturers in the motor vehicle industries. I enjoyed collaborating with the Ackroo executive team to reach a satisfying agreement for both companies. We look forward to work with Ackroo to ensure the best possible transition for their new customers.”
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