Browsing Tag

Loyalty Marketing

AutoVitals Acquires Loyalty Marketing Software Provider BayIQ

AutoVitals Adds Industry Leading Loyalty Rewards Platform to Increase Automotive Repair Shop Revenue and Profitability AutoVitals ("AV" or the "Company"), a leading provider of SaaS solutions to automotive repair and maintenance shops, announced today its acquisition of BayIQ, a provider of automated marketing software to the independent tire and automotive repair industry. BayIQ's software solutions help shops build customer loyalty, increase car counts, and increase average repair order by combining their robust customer…

Clarus Named Sample Vendor in 2020 The Gartner Marketing Technology Vendor Guide

Premium loyalty provider Clarus Commerce was named in the November 2020 Gartner Marketing Technology Vendor Guide. According to the report, “Loyalty marketing is used to increase wallet share and retention among existing customers as well as attract new customers. Common loyalty marketing platforms support programs that help drive retention and acquisition of customers such as loyalty cards, membership rewards, discount clubs, advocacy, promotions/offers, referrals, and other tactics. These platforms may also enable…

Mojodomo Introduces the World’s First Zero-Waste, Performance-Based Solution to Loyalty Marketing

Backed by Citibank and Powered by Mastercard, Mojodomo is Transforming the Loyalty Industry by Merging Fintech and Martech Mojodomo, a Hong Kong-based start-up, announces the first zero-waste, performance-based solution to loyalty marketing. They've cracked the code to voucher waste and are leading the way to a new era of customer engagement. Backed by Citibank and powered by Mastercard, Mojodomo enables virtual card payments for instant B2B voucher settlement between marketers and merchants. Marketers are reaching…

Ackroo Launches Ackroo BI

Ackroo adds business intelligence data services for their growing client list Ackroo Inc., a loyalty marketing, gift card and payments technology and services provider, is pleased to announce that they have launched Ackroo BI, Ackroo’s business intelligence data services product.  As a data driven MarTech company, Ackroo now offers an end to end data solution that combines an Ackroo developed DataWarehouse for ingestion of ALL sales and transaction data, a storage and data transformation tool in order to process, store and…

Ackroo Acquires WinWin Marketing from Resulto

Ackroo acquires the assets related to Resulto’s hospitality & retail gift card and loyalty platform Ackroo Inc., a loyalty marketing, gift card and payments technology and services provider, and Resulto Développement Web Inc. (“Resulto”), an arms-length digital solution company providing web, inventory and loyalty marketing solutions, are pleased to announce that the two companies have signed a definitive agreement for the Company to acquire all of the assets relating to WinWin Marketing, Resulto’s hospitality and…

Merkle Launches Promotion and Loyalty Solutions Division, Expanding Its Foothold in Loyalty Marketing

Business line created from integration of HelloWorld and Merkle Loyalty Solutions Group  Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership in loyalty marketing, the agency has created the division through the integration of digital marketing solutions provider HelloWorld and Merkle Loyalty Solutions Group. As a result of this integration, both legacy brand names will sunset, and the group…

Kobie Announces the Launch of Kobie Alchemy X, a Next Generation, Real-Time Loyalty Platform to Power Customer Experiences

Loyalty Experience Marketing Firm Publicly Releases Newest and Most Innovative Technology, Combining All the Very Best Features of a Loyalty Platform to Elevate the Customer Experience Kobie, a global leader in loyalty marketing, announced the launch of Kobie Alchemy X, the next generation real-time loyalty platform within the Kobie Loyalty Cloud. Kobie Alchemy X was built using configuration as a key design component, removing the need for custom development when new or modified business requirements arise. Kobie…

Largest Mobile Lockscreen Platform Buzzvil Partners with Japan’s Ponta

The world's first and largest mobile lockscreen media platform provider and a member company of the Born2Global Centre, Buzzvil announced its partnership with Ponta, Japan's major loyalty and points programme operated by Loyalty Marketing Inc., to launch "Tamaru Screen x Ponta". Tamaru Screen is Buzzvil's SDK brand in the Japanese market. This app allows users to get Ponta Points in exchange for consuming personalized content and ads on the smartphone lockscreen. Earned Ponta Points can be used to get discounts at…

HubSpot Customers Can Now Access Rybbon’s Loyalty Marketing Capabilities

Rybbon’s Integration with Hubspot Makes It Easy to Send Gifts and Track Rewards via Email Rybbon announced that it has joined HubSpot as a Connect Certified Partner and participation in the Apps for Agency Services Program. HubSpot, a leading CRM, marketing, sales, and customer service platform, works closely with Connect Partners to provide more value to HubSpot users. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification. Using gifts and rewards with…

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…