SeatGeek, the technology platform transforming the live-event experience for fans, teams, and venues, today announced a multi-year partnership with the Fiesta Bowl. Grab your bolo tie and sunscreen because the party in the Grand Canyon State starts this New Year’s Eve, 2022. As the Fiesta Bowl’s Official Primary Ticketing Partner, fans will use SeatGeek’s mobile app to buy tickets and enter Fiesta Bowl games and this year’s College Football Semifinal Playoff matchup at State Farm Stadium in Glendale, Arizona.

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“SeatGeek is enabling the future of ticketing technology and they’ve proven that with their success interacting with the next generation of fans. This is exciting to work together to reinvent how we reach and serve Fiesta Bowl fans.”

“The Fiesta Bowl is known as a ‘Bowl of Firsts’ and for breaking new ground in all that we do. Moving forward with SeatGeek is yet another marker for us, as two innovative organizations come together with our fans reaping the benefits,” said Eddie Eixenberger, Fiesta Bowl Vice President of Ticketing & Merchandising. “SeatGeek is enabling the future of ticketing technology and they’ve proven that with their success interacting with the next generation of fans. This is exciting to work together to reinvent how we reach and serve Fiesta Bowl fans.”

SeatGeek will power Fiesta Bowl’s dynamic, easy-to-use ticketing system, helping their sales team manage their business efficiently and distribute inventory appropriately. Translation: SeatGeek will make it seamless for the Fiesta Bowl to get its customers their tickets when they want them, where they want them, and at the right price.

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“To connect with a new generation of fans, you need to create an experience that keeps them engaged throughout the event process,” said Jeff Ianello, EVP of Client Partnerships at SeatGeek. “Our success is buoyed by the technology we create which makes a ticket mean so much more than just a ticket. It’s a big reason why premier events like Fiesta Bowl and hundreds of other clients love working with us. To us, it’s about building a strong partnership, not a transaction.”

The Fiesta Bowl becomes SeatGeek’s third college bowl game partner, alongside the Arizona Bowl and Cotton Bowl, as the company continues its success in signing new clients since expanding into primary ticketing. SeatGeek’s enterprise business powers over 200 partners across sports and entertainment including the NFL’s Arizona Cardinals, Dallas Cowboys, New Orleans Saints, NBA’s Brooklyn Nets, Cleveland Cavaliers, and New Orleans Pelicans, and Jujamcyn Theaters’ five Broadway theaters in New York. SeatGeek also has league-wide agreements with the National Football League (NFL) and Major League Soccer (MLS), and it tickets over half of the English Premier League (EPL).

The 2022 Fiesta Bowl will be held on New Year’s Eve, December 31st.

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