The partnership automation company’s continued expansion in the Nordics will help it serve a growing roster of clients in the region

To spearhead the organisation’s expansion in Sweden, Marcus Ericson has been appointed Country Manager. An online marketing veteran with around 15 years’ experience, Marcus has worked with a range of companies to help engage and activate customers in a rapidly changing technical landscape. He will support a growing roster of Swedish clients including iDeal of Sweden, Mapiful and Starstable.

Marketing Technology News: Spotify Announces Stock Repurchase Program, Up to $1.0 Billion

Having worked for many years at companies including Meetrics, Just Eat and Tradedoubler – in roles such as Product Manager, Country Manager and Head of Publisher Sales – Marcus will report to Frederic Taillier, Impact’s General Manager, Nordics.

Frederic comments: “With growing appetite for our offer in the Swedish market, we feel it’s an ideal time to have boots on the ground to ensure optimal service. To this end, we’re delighted to welcome Marcus on board. His passion for best practice in online marketing and his flair for providing excellent customer service, combined with his fierce drive and attention to detail, make him a formidable operator. I have no doubt that he will provide phenomenal support to our clients across the region.”

Marketing Technology News: MarTech Interview with Tara DeZao, Product Marketing Director at Pegasystems

Marcus adds: “Growing numbers of companies are recognising the need for partnership automation, and I’m delighted to help build the knowledge around Impact’s pioneering technology whilst helping to engender more successful partnerships across Sweden and the wider Nordic region. We have a great platform to help our clients succeed and I’m excited to get our message out there, supporting a variety of brands as they turbo-charge growth.” 

Impact’s varied global client base include Nordic companies such as PHOTOWALL, Soundboks and Norsk-Tipping as well as international clients including Airbnb, Disney+ and HelloFresh. 

Marketing Technology News: MarTech Interview with Meyar Sheik, President and Chief Commerce Officer at Kibo