Keen Decision Systems announced that Enid Maran will join the company’s executive team as Chief Revenue Officer. Maran, who most recently served as managing director of PRTech company Onclusive, brings more than a decade of experience in marketing technology to the role, including 12 years with Nielsen in various leadership roles.

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“Keen presents an exceptional opportunity to be part of transforming an industry”

“We are thrilled to add Enid to our team,” CEO and Co-Founder Greg Dolan said. “Enid’s deep expertise in marketing analytics and her track record of driving growth in high-performance settings will make her an invaluable asset to our team.”

“Keen presents an exceptional opportunity to be part of transforming an industry,” Maran said. “Most of my career has been dedicated to helping marketers understand the value of their marketing dollars to their businesses. What sets Keen apart is its ability to not only measure what has been executed, but to help marketers assess and size future opportunities before committing dollars– that’s the aspect that excites me most.”

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In her role Maran will lead Keen’s Revenue team, which includes new client acquisition, account management, partnerships and marketing. Prior to joining Onclusive in 2018, Maran served as managing director of advertising and marketing effectiveness solutions with Nielsen.