– Bushell joins from digital agency Valtech, where she was Commercial Director

– Will be responsible for overall revenue growth of LAB Group agencies, which include LAB and Reflect Digital

LAB Group has announced the appointment of Harpreet Bushell to the newly created role of Chief Growth Officer.

Bushell joins from digital agency Valtech, where she spent just over two years as Commercial Director, with responsibility for new business. As a member of the global alliances team for Microsoft and Sitecore, Bushell developed joint lead generation and business development strategies globally and regionally during her time at the agency.

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In her new role, Bushell will be responsible for the overall revenue growth of LAB Group’s agencies, which include LAB and Reflect Digital, with a key focus on digital business. She will work to help unite all of the group’s revenue earners with achievable targets, and to facilitate teamwork and collaboration. She will report directly to LAB Group CEO, Jonny Tooze, and will oversee the group’s revenue generating teams.

Bushell has over 13 years’ experience in generating new business across digital services, products and licences, with expertise in marketing, sales, partner management, analyst relations and client management. In 2019, she was featured in The BD100, in association The Drum (the list of the UK’s most influential business developers). She has been a Sitecore MVP three years running, and she is also a Tech London Advocate.

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Jonny Tooze, CEO, LAB Group, said: “As LAB Group pushes into a new phase, we need someone with the experience and connections to drive revenue growth. We’ve known Harpreet for a long time and have always been impressed with her energy, strategic thinking, and ability to make things happen. She’s very aligned with our culture and values and will fit right in. We’re all hugely excited to welcome her to the team, and we look forward to working with her to deliver more and more enterprise digital experiences for our clients.”

Harpreet Bushell, new Chief Growth Officer, LAB Group, added, “I first met the LAB team around five years ago, and I’ve been following their progress ever since. I’m impressed by their pioneering approach to combining neuroscience and digital. Everyone talks about creating human connections and customer-first strategies, but LAB Group is one of the very few businesses which can deliver against this. As Chief Growth Officer, I’m looking forward to showcasing the group’s unique offering to the world, to drive growth and help more clients benefit from the LAB Group formula.”

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