ReadSpeaker Launches VoiceLab to Unleash Branded Voice Solutions

ReadSpeaker Launches VoiceLab to Unleash Branded Voice Solutions

The ReadSpeaker VoiceLab Is Designed to Empower Brands Worldwide to Better Engage Their Customers Using Voice Technology

ReadSpeaker, the most trusted text-to-speech provider for global brands, launched the ReadSpeaker VoiceLab, a custom voice production unit that empowers brands from around the world to provide user-centric, expressive voice interfaces. Leveraging machine learning and offering multiple deployment options, the VoiceLab enables brands to create unique voice solutions that match their specific applications and needs. As a result, brands can connect with target audiences in more personalized and compelling ways improving customer experience and engagement and enhancing overall business performance.

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As consumers continue to adopt voice solutions (more than a quarter of Americans own at least one smart speaker), brands are increasingly exploring the role that voice technology can play in driving better customer experiences. And with the voice and speech recognition technology industry expected to become a $1.46B market by 2024, brands must ensure their voice solutions are highly customized so as to set them apart from the competition.

The ReadSpeaker VoiceLab addresses mounting demand for custom, digital voices by offering flexible pathways that allow any brand regardless of its market, geography or target audience to harness the power of voice technology. By incorporating lexicon and context into voice solutions that range from robotic voices for simple installations to enhanced human prosody for more sophisticated deployments, the VoiceLab gives brand managers, voice experience designers and developers the tools they need to deliver winning voice offerings, no matter their application or timeline.

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“We are thrilled to launch the ReadSpeaker VoiceLab,” said Niclas Bergstrom, CTO, ReadSpeaker. “Our development and linguistic teams have worked hard in using the latest in Deep Neural Network (DNN) technology to enable brands to get the custom voices they need to spark immediate recognition and set them apart in their competitive environments. We’re confident that our VoiceLab will help brands worldwide connect with all their consumer touchpoints using humanlike branded voices.”

ReadSpeaker has more than 20 years of experience in text-to-speech and voice technology. The company’s voice solutions are offered in more than 30 languages and 90 voices – which is why over 10,000 brands from around the world rely on ReadSpeaker for their digital voice needs. Customers span industries such as AI conversational systems, learning, automotive and games and entertainment, and include innovative brands like Adobe, Oxford University Press, KidsHealth, MSC Cruises and VAIO Corporation.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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