While 2020 presented vast challenges to marketers it also propelled marketing to new heights as brands became ever more creative in their use of technology to meet the needs of the customer. Marketing has begun to be reimagined to involve customers as participatory partners in their brand experience and cross-channel campaign marketing (CCCM) solutions are helping power this shift.

According to the report “SAS Customer Intelligence 360 (CI 360) — combines modern campaign design and marketing workflows with scalable customer data management, advanced analytics, and continuous optimization capabilities to power the most demanding CCCM environments.”

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The Forrester report also noted “SAS provides real-time data management and decision science workbenches that outshine competitors, and its analytics expertise also propels it ahead for planning and measurement. SAS further leads with integrating offline channels and connecting to emerging channels like chatbots, intelligent agents, and internet of things (IoT) devices.”

“Once upon a time CCCM was all about executing marketing campaigns, but in today’s digital-first, always on world, it’s about encouraging customer participation with the brand via guided journeys and not forced campaigns. SAS is proud to be positioned as the leading provider of CCCM capabilities,” said Jonathan Moran, product marketer for SAS Customer Intelligence. “We believe this report validates that SAS stands in a class of its own when it comes to orchestrating customer journeys based on deep customer understanding. We have the capabilities to help brands create cooperative customer experiences at scale.”

With SAS® Customer Intelligence marketers can use analytical insights to create relevant, individualized customer experiences in real-time. Powered by machine learning and artificial intelligence (AI), the suite of MarTech tools helps marketers to engage their customers confidently across all channels.

Marketing Technology News:  https://martechseries.com/mts-insights/interviews/martech-interview-with-gary-burtka-vp-u-s-operations-at-rtb-house/