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SAS, the global leader in analytics, announced today the appointment of Jenn Chase to the role of Executive Vice President and Chief Marketing Officer. "Jenn has elevated the role of the marketing function by working closely with her colleagues in Sales, Research and Development, and other areas to focus on the needs of our customers," said SAS CEO Jim Goodnight. "She is a leader who makes bold, smart choices that pay off immediately. Marketing is a big part of our growth engine, and Jenn recognizes the link…

Analytics leader SAS is increasing its support of COVID researchers through new, free analytics training options. A year ago, SAS provided free use of health care analytics software for users of the COVID-19 Research Database (CRD), a secure repository of HIPAA-compliant, de-identified and limited patient-level data sets. Organized by Datavant and their partners, the database is available to public health and policy researchers to further investigate COVID-19 and its impact on health care and socio-economic outcomes.…

SAS is among the top providers of streaming analytics according to The Forrester Wave™: Streaming Analytics, Q2 2021 report. The Forrester evaluation cites SAS® Event Stream Processing as a Leader. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds According to the Forrester report, "SAS packs the most analytics punch. SAS Event Stream Processing (ESP) stands out in this evaluation as the platform with the most built-in analytics for machine learning and other advanced…

SAS, the leader in analytics, is launching free data literacy resources to help people navigate and thrive in a world awash in data. Data literacy is the ability to consume, interpret and understand data, and is an essential skill for success in today's world and workplaces. Through a new course and a free tool for educators, SAS is making data literacy accessible for all. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite The ability to use data is essential for everyone, not just…

SAS unique as it provides everything a business needs for orchestrating complex customer journeys via a single integrated marketing suite Decreasing budgets, changes in consumer behavior and the sudden move to digital channels has led marketing leaders to reimagine their approach to MarTech stacks. SAS a leader in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs. SAS, recognized as a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubsi based on completeness of…

The winners of the first-ever SAS global Hackathon delivered solutions to vexing problems by using big data AI. Teams from across the globe used cloud-native SAS® Viya® advanced analytics, Microsoft Azure, and other tools to improve people's lives, enhance businesses and promote a healthy planet. Throughout March, analytics leader SAS brought together hundreds of curious minds for the virtual Hackathon. The competition challenged data scientists, technology enthusiasts and business visionaries in a host of industries to…

Analytics giant's commitment to innovation fuels the launch of 'Curiosity Forever' brand campaign. Curiosity is transformative. It enables humans to ask bold questions and sparks innovation. Curiosity is also the heartbeat driving SAS' new brand campaign, "Curiosity Forever." The company unveiled the multi-year campaign designed to reintroduce SAS as the world's analytics leader in advance of its popular AI and analytics conference, SAS® Global Forum, which starts May 18.   "Turning data into answers expands the reach of…

While 2020 presented vast challenges to marketers it also propelled marketing to new heights as brands became ever more creative in their use of technology to meet the needs of the customer. Marketing has begun to be reimagined to involve customers as participatory partners in their brand experience and cross-channel campaign marketing (CCCM) solutions are helping power this shift. According to the report "SAS Customer Intelligence 360 (CI 360) — combines modern campaign design and marketing workflows with scalable…

Pharmacy chain 36.6 used to communicate with customers "by hand." The Russian retailer sampled customers, processed its data, loaded messages into email and social channels, and analyzed the results of mailings manually. A single marketing campaign routinely took a full day to launch, and results were fragmented and often ineffective. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… When SAS analytics entered the picture in 2020, 36.6 quickly…

As pandemic-fueled fraud reaches new heights, SAS and the ACFE commemorate International Fraud Awareness Week's 20-year anniversary As the global coronavirus pandemic rages on, another costly pandemic has taken shape. According to the Association of Certified Fraud Examiners (ACFE), 77% of members surveyed reported increasing levels of fraud amid COVID-19 disruption, one-third of them describing it as significant – and 92% expect it to climb further still. Marketing Technology News: Fuze Named A Visionary In The 2020…

Report states that SAS provides a deep bench of capabilities to help brands deliver the next best experience According to The Forrester Wave: Customer Analytics Solutions, Q3 2020 “… vendors now serve multiple enterprise personas, and, most importantly, the focus has shifted from merely generating insights to identifying and delivering the next best experience. Enterprises that invest in these leading customer analytics technologies to drive intelligent, optimized interactions with their customers will stand to benefit…

From sustainable workplace practices to connecting analytics and advocacy, analytics leader SAS has prioritized corporate citizenship and social innovation to help steer business decisions. As further evidence of its commitment to sustainability and support for the Paris Agreement and NC Clean Energy Plan, SAS is updating its climate strategy and environmental goals by committing to achieving net-zero carbon emissions by 2050. The company is joining the global movement of leading companies who are aligning their business…

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

SAS' AI and analytics more tightly integrate with Microsoft Azure; Microsoft to bring cloud-based SAS industry solutions to its customers Microsoft Corp. and SAS announced an extensive technology and go-to-market strategic partnership. The two companies will enable customers to easily run their SAS workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives. As part of the partnership, the companies will migrate SAS' analytical products and industry…

Launches COVID-19 Resource Hub to provide data, analytic capabilities and learning resources With the world laser-focused on tackling the novel coronavirus crisis, a slew of free resources designed to inform, empower and inspire are now available to organizations the world over. Using its most innovative technology in new ways, analytics leader SAS has developed a robust COVID-19 Data Analytics Resource Hub to help businesses and individuals across industries combat the virus, putting analytics to work where it's needed…

SAS Customer Intelligence 360 and Syniverse Mobile Engagement Services to Provide Integrated Solution for Tracking and Analyzing Customizable Mobile Campaigns Syniverse, the world’s most connected company, today announced it has signed a new global collaboration agreement with SAS to offer SAS’s global customer base Syniverse’s Mobile Engagement suite of services. The partnership adds mobile channels natively to the SAS® marketing platform and enhances companies’ ability to plan, execute and analyze mobile channels and…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SAS, Databricks, Creative Virtual, CustomerGauge, Intema Solutions Inc., and Behavioral Signals. SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute.…

Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute. This is the seventh consecutive year for SAS to be recognized as a Leader in this Magic Quadrant. Marketing Technology News: Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth "Machine learning, and more broadly artificial intelligence, is the new standard for businesses to make profitable…

Former SAS Chief Sales Officer Joins a Growing Team of Leaders Focused on Driving Business Value Through People Analytics Visier, the recognized leader in people analytics and planning, announced the appointment of Nick Lisi as the company's Chief Sales Officer. Nick most recently served as the Executive Vice President and Chief Sales Officer for SAS Institute, leading over $3B in global revenue. Nick takes on this new role as Visier continues its expansion into new markets and deepens its impact with leading enterprise…

AI-fortified, cloud-ready SAS Intelligent Planning Suite enhances the customer experience for global retailers and consumer goods manufacturers NRF 109th NRF Big Show and EXPO – Recent enhancements to the SAS Intelligent Planning Suite have infused it with artificial intelligence (AI) and cloud agility to help companies localize assortments, optimize inventory, automate forecasting and maximize profits. Leading companies like Carrefour, Grupo Exito and Nestle rely on analytics leader SAS and its proven portfolio of software…