As a multi award winner and with over 25 years of experience in the field of Customer Intelligence, Mike has led many successful projects for international blue-chip companies. Holding collaboration and innovation as core disciplines in delivering value to his clients, Mike has experience across multiple market sectors. He has bought together skills from academia, start-up and commercial organisations to help resolve business problems in current operations and in future roadmap strategies for many businesses.
With SAS Mike is helping clients to understand the future direction of Customer Intelligence and how this will be impacted by the rapid change and growth in technology and consumer expectations. He works across topics such as the internet of things, algorithmic decisioning, open and collaborative data strategies and next generation marketing considering artificial intelligence and machine learning.
I’ve been fortunate to be involved in the creation of many customer journey maps during my career, and have learned some tricks along the way.
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