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customer data management

3 Unexpected Business Benefits from an Excellent Customer Experience

As a CEO, a million things command my attention every day. Hiring great people, keeping an eye on the market, looking ahead for potential challenges, managing finances, reporting to the board...but in spite of all of the day-to-day tasks, customers are always top of mind. How to deliver a great customer experience is increasingly a hot talking point for many companies, but unfortunately, many companies still don’t understand “why” CX is so important. A great customer experience is the largest and most efficient growth…

TechBytes with Chad Engelgau, CEO at Acxiom

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many times each person has received their ad. Marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them. But, that’s hard when adtech and martech are disconnected, meaning your marketing intelligence is disconnected. For many CMOs, the…

InsideView Launches Data Integrity for Microsoft Dynamics 365

Customer Data Management Solution Cleans and Enriches Dynamics Data and Provides Actionable Insights InsideView, the leader in B2B data and intelligence, today announced InsideView Data Integrity for Microsoft to help customers drive revenue and improve operational effectiveness. Dynamics 365 customers can now leverage the industry-leading data that fuels InsideView Insights to clean and enrich their CRM data automatically and at scale. InsideView Data Integrity for Microsoft delivers accurate data and maintains data…

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

Powerful New Integrations Within CX Unity Help Brands Use Data to Create and Deliver Tailored Experiences to Known and Unknown Customers To help organizations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising systems, the latest updates to Oracle CX Unity enable organizations to provide personalized and contextual experiences across…

Amperity Achieves Amazon AWS Retail Competency Status and Joins the AWS Partner Network Global Startup Program

AWS recognizes Amperity's impact and expertise in applying machine learning to customer data unification and analytics & insights Amperity, the first AI-powered Customer Data Management platform, announced two Amazon Web Services (AWS) achievements: obtaining AWS Retail Competency status and joining the AWS Partner Network (APN) Global Startup Program as one of the inaugural Customer Data Platform APN Partners. As a headline partner at the AWS re:Invent Global Partner Summit in Las Vegas, Amperity brings patented…

Sailthru Named a Strong Performer In Leading Market Research Report

Sailthru Receives Highest Score in the Campaign Design Criterion, and Highest Scores Possible in User Experience and Business Technology Vision Criteria Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that the company has been named a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 evaluation report.  Forrester defined three elements that matter for brands looking for a CCCM solution: deliver a…

Clean Up Dirty Data with Oracle Customer Data Management for B2C Service!

Co-written by Daniel Foppen, Sr. Principle Product Manager, Oracle CX Service Duplicate, siloed and out-of-sync customer data – otherwise known as rogue customer data – is a huge issue for brands worldwide. Not only does it hinder gaining a full view of a customer, it is costing brands millions of dollars each year. It is estimated that 20% to 40% of all customer records within an organization are duplicates, costing between $20 to $100 per duplicate annually! Do the math. If you have one million customer records and 30%…

Movable Ink Announces Planned Expansion into Mobile Channel

Movable Ink has announced today at its annual Think Summit the company’s plans to expand into the mobile channel. As part of this initiative, the company has announced new partnerships with mobile marketing platform providers Airship, Braze, and Localytics. Movable Ink has also integrated with Branch to enhance the mobile app user experience through deep linking of dynamic content and to provide marketers with end-to-end attribution and performance tracking. At the same event, Movable Ink announced the launch of unique…

TA Digital Joins SAP® PartnerEdge® to Deliver SAP C/4HANA®

Global digital transformation agency TA Digital announced today it has joined the SAP® PartnerEdge® program as a Silver-level partner. This status level was earned on the heels of TA Digital's completion of all requirements to resell SAP solutions in SAP C/4HANA®. SAP Sell partners can demonstrate and resell SAP solutions to prospects and potential clients. To achieve Sell status, partners must meet specific criteria, including training and certifications in several solutions in the SAP C/4HANA suite. "Joining SAP…

Amperity Delivers a Truly Comprehensive 360 Customer View with Next-Generation Platform

Leading global customers including Alaska Airlines, Starbucks, Gap Inc, Planet Fitness, Moët Hennessy USA, and Wynn Las Vegas now have a better, faster, smarter way to use data to serve their customers Amperity, the leading Customer Data Management platform, announced the next iteration of its best-in-class solution to help brands connect and use data to power customer 360 initiatives across their organizations. With this new release, companies will gain a truly comprehensive and actionable customer view, helping them put…

Amperity and Snowflake Partner to Help Joint Customers Power Customer 360 Initiatives

Seamless integration allows joint customers to fully leverage the power of their customer data to drive highly personalized programs and campaigns Amperity, the first AI-powered Customer Data Management platform, and Snowflake, the data warehouse built for the cloud, announced a strategic partnership and technology integration to help joint customers accelerate their Customer 360 initiatives. Both companies are focused on reinventing legacy systems with modern cloud infrastructure and machine intelligence solutions to make…

TechBytes with Patrick Reynolds, CMO at SessionM

Tell us about your role and the team/technology you handle at SessionM. SessionM has created a platform that helps enterprise brands to engage with people in better and smarter ways, ultimately building relationships and earning loyalty. We do this by giving them the tools to envision, create and execute on personalized experiences, rooted in customer data. I lead marketing efforts for SessionM, which gives me an opportunity put the full range of my executive experience – from startups, major restaurants and retailers…

Slalom and Amperity Partner to Help Brands Get More Value from Their Data

A Consulting Firm and Customer Data Management Provider Team up to Power Personalized Experiences Slalom, a modern consulting firm focused on strategy, technology, and business transformation, announced its partnership with Amperity, an AI-powered customer data management provider. The partnership offers Slalom's clients a powerful platform to ingest, unify, and manage data to gain a 360-degree view of their customers. The announcement coincides with a shift in consumer expectations. In a recent survey from Harvard…

Tealium Leads Industry with New User Interface To Help Companies Power a Comprehensive Customer Data Strategy

The New User Interface in Tealium’s Universal Data Hub Empowers Companies with the Most Comprehensive and Flexible Approach to Customer Data Collection Across Every Touchpoint Tealium, the leader in real-time customer data management solutions announced the release of an enhanced user experience and product User Interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics, and marketing professionals to easily access Tealium’s four industry-leading products supporting web, server, mobile, in-store,…

Interview with Mark Frost, CEO, Sitecore

"B2B marketers need to centralize all their customer data, across all channels so that all their digital marketing tools are working off the same data set." Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech? I was delighted to join Sitecore as their CEO because it's a great company with fantastically talented people and a wonderful culture. I was excited by some significant trends -- half of our species is now online; WCM and Commerce are massive and rapidly growing…

SRAX Announces Alpha Release of Blockchain Technology BIG Platform

Limited, by Invitation Only, Alpha Users to Be the Original Participants in Building the First Consumer-Powered Data Marketplace Where People Will Own, Verify and Sell Access to Their Data Social Reality Inc.'s blockchain identification graph platform, BIG, recently announced the release of the Alpha version of its consumer data management and distribution system to a limited, by invitation only group of users. The announcement represents the first direct engagement for BIG with users and the next step in creating the…