Teavaro and the Customer Data Platform Institute released a free, in-depth training course on Identity Resolution. The course is the first in a series planned by CDP Institute, a vendor-neutral organization that educates organizations about customer data management tools and techniques.
The Identity Resolution course is available for online, on-demand delivery. It includes modules on Identity Resolution Fundamentals, Identity Graphs, Data Privacy and Identity Resolution, and Benefits of Identity Resolution. Each module includes several lessons with video lecture, exercises, and downloadable supplemental materials. Users can complete the course at their own pace.
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“Identity resolution is a critically important but poorly understood topic for today’s marketers,” said Dr. Dirk Rohweder, COO and Co-Founder of Teavaro, a cloud-based Customer Data Platform that helps organizations deliver personalized marketing experiences on any media and device. “We are pleased to offer this course as a way of helping the marketing community understand how to gain the most value from modern identity resolution techniques.”
“We applaud Teavaro’s generosity in making this course available to the marketing community,” said David M. Raab, CEO and Founder of the Customer Data Platform Institute. “Equipping marketers with a better understanding of identity resolution will help them to address third-party cookie deprecation, new privacy regulations, and customer expectations for a unified experience across all interactions.”
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