Browsing Tag

Identity Resolution

Semcasting and Stirista Partner to Further Advance Identity Resolution Offerings

Allowing advertisers to seamlessly activate audiences through Semcasting AudienceDesigner on Stirista’s DSP AdStir Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new AudienceDesigner (ADS) platform partnership with Stirista, a data-driven digital marketing solutions provider known for its identity solutions and authoritative data assets. Semcasting and Stirista have formed a partnership to combine their strengths and to further expand access to…

Amperity Receives 5th Patent for Identity Resolution Technology

Latest Award Further Distinguishes Amperity as the Only CDP With Patented Innovations for Driving Customer Centricity Amperity, the #1 enterprise customer data platform for consumer companies, announced that it has been awarded U.S. Patent 10,922,337 for “Clustering of data records with hierarchical cluster IDs.” This award is the fifth patent granted for Amperity’s core identity resolution and customer 360 technology, and further cements its platform as the only Enterprise CDP with protected innovations that help drive…

ENGINE Launches Device Graph+, Powering Cookieless Solutions for CTV and Omnichannel Media

Big Data Platform Offers Digital Media Buyers Cookieless Solutions ENGINE, a global, full-service media and marketing services company, announced the launch of ENGINE Device Graph+, expanding its cookieless offering with a full suite of CTV and omnichannel media solutions, allowing for integrated planning and buying across CTV, mobile, display and video environments. ENGINE Device Graph+ combines proprietary data from ENGINE Media Exchange (EMX) and ENGINE Insights with multiple data partners across automatic content…

boberdoo.com Activates Infutor Consumer Identity Data On its Lead Distribution Platform

Infutor ID Max Data will Enable boberdoo.com Clients to Boost Lead Gen Data Quality Consumer identity management expert Infutor announced that boberdoo.com, a lead distribution software provider, has activated Infutor’s ID Max consumer identity data on its platform. Access to Infutor ID Max data will help boberdoo.com’s lead generation, digital marketing and publisher clients better score and route their leads. “Our platform helps marketers automate their lead generation business and providing direct access to Infutor’s…

LiveRamp Completes Acquisition of DataFleets

LiveRamp, the leading data connectivity platform, announced that it has completed the acquisition of DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy. “We believe that facilitating data collaboration without requiring data movement is one of the most important and complex problems in the technology world today,” said Anneka Gupta, president and head of products and platforms at LiveRamp. “With Data Fleets, customers gain access to a powerful set of…

Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding

Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced its AudienceDesigner (ADS) platform was named a key partner for first-party data onboarding by Adform, one of the world's leading independent advertising technology companies. "As leaders in digital advertisement placement, we're making strategic choices to ensure our clients come out ahead both now and in the future," said Mustafa Tameez, CEO of Outreach Strategists. "Working with Adform and Semcasting positions our…

Intent IQ and Infolinks Join Forces to Boost Bid Ratio & Revenues

Intent IQ’s bid enhancement service yields over 30% increase in ROI for digital ad campaigns run by Infolinks Next generation identity resolution leader Intent IQ has joined forces with Infolinks, an exclusive contextually-driven ad marketplace. The new partnership has yielded impressive results. Through the use of Intent IQ’s bid enhancement service powered by its signature Identity Device Graph mixed with context, Infolinks has seen significant increases in targeted value, up to 30% and continuing to improve month over…

Neustar Highlights Rise in Ransom-Related DDoS Attacks and Greater Use of Existing Attack Vectors

Extortion demands grew in 2020, as cyber criminals targeted new online industries Neustar, Inc., a global information services and technology company and leader in identity resolution, has published its report entitled ‘Cyber Threats and Trends: Pandemic Style’, detailing the security risks faced by companies as the COVID-19 pandemic accelerated the digital revolution. Informed by data from Neustar’s Security Operations Center (SOC), the report reveals a 154 percent increase in the number of attacks between 2019…

Versium Launches New Consumer Marketing Data Technologies to REACH Platform

The new enhancements empower marketers to target based on job profile and consumer profile via an easy-to-use, single technology platform. Now businesses can effectively reach work-from-home professionals in the post-COVID-19 new normal Versium, a market-leading data analytics and identity resolution company has launched a new suite of consumer marketing tools to the company’s REACH platform. Released in 2019, Versium REACH previously focused exclusively on B2B marketers, enabling them to identity, understand and reach more…

Neustar Announces Additions to Executive Leadership Team

Neustar Inc., a global information services and technology company and leader in identity resolution, announced five new appointments to its executive leadership team. Michael Schoen, Senior Vice President, Marketing Solutions; Bob McKay, Senior Vice President, Risk Solutions; Jimmy Garvert, Senior Vice President, Communications Solutions; Hyune Hand, Senior Vice President, Customer Success, and J. Martin, Chief Information Officer, will all join the Company’s Executive Committee. Marketing Technology News: Admix…

Identity Resolution Leader Tapad Achieves Certification Confirming Highest Standards for Information Security and Internal Controls

Compliance with SOC 2 Type 2 and ISO 27001 security requirements asserts dedication to building a privacy-first platform for the digital marketing ecosystem Tapad, the global leader in privacy-safe, cross-device digital identity resolution, announced today its completion of two key information security audits, necessary to attain its first Service Organization Control (SOC) 2 Type 2 certification; and maintain yearly compliance with its ISO 27001 certification achieved in 2016; demonstrating the company's ongoing commitment…

Neustar Launches the Fabrick ID to Future Proof Media Buying and Selling in a Post-Cookie World

Neustar Fabrick™ powers next generation digital marketing and measurement with a privacy-centric, unified ID solution for publishers and advertisers Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of the Neustar Fabrick ID to power next generation addressable media buying and selling without relying on cookies or mobile advertising IDs (MAIDS). The Fabrick ID provides secure and persistent cross-media linkages between advertiser audience data…

Samba TV Adds TiVo to Partner Ecosystem as Part of Continued Investment in Broadening Reach, Representation, and Understanding of TV…

Samba TV, the global leader in television data and omniscreen measurement, announced that it has partnered with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, as part of its continued investment in broadening reach and representation of its dataset across millions of households globally. The integrated dataset can now precisely measure the impact of live and time-shifting linear TV usage on reach, frequency, and ad effectiveness. This partnership with TiVo…

Neustar, Bandwidth, and Comcast Conduct Successful STIR/SHAKEN Interoperability Test

Neustar, a global information services and technology company and leader in identity resolution, has partnered with Bandwidth Inc. and Comcast to conduct a cross-industry STIR/SHAKEN interoperability test to showcase enterprises’ ability to authenticate outbound calls and actively participate in the STIR/SHAKEN ecosystem. STIR/SHAKEN are technology standards that use certificates to digitally sign phone calls, which verify caller identity and prevent spoofing. Today, only the Originating Service Provider (OSP) can sign…

Intent IQ and HUS Digital Partner to Help Retailers Tap into First-Party Data

Intent IQ, a next-generation identity resolution leader, has partnered with HUS Digital, a leading data management provider, enabling retailers to tap into their first-party data. This unique partnership better positions retailers for a cookieless future by seamlessly integrating website data into digital campaigns. Marketing Technology News: Cisco To Acquire IMImobile HUS Digital provides value to its clients by empowering them with their own first-party data. Its technology converts anonymous site visitors into paying…

Neustar Launches Unified Analytics Powered by Fabrick

Neustar, Inc., a global information services and technology company and leader in identity resolution, launched Neustar Unified Analytics powered by Neustar Fabrick, the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms. This enables brands to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their Return on Ad Spend (ROAS). For over…

Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

H2R Market Research, Infutor Partner to Power Research for Post-COVID Marketing Strategy

Infutor’s Connex Intelligence and H2R’s Custom Research Shed Light on Consumer Behavior and Predict Behavior Changes During and Post-Pandemic Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm, has selected Infutor to help enable end-to-end market analysis for industries adapting to the current and post-covid marketing landscape. By combining Infutor’s Connex predictive intelligence with H2R’s powerful ability to predict marketing outcomes and successes, travel and…

MGM Resorts Builds Customer 360 with Amperity’s CDP to Redefine Customer Experience and Marketing

Amperity-Powered Data Foundation Brings Trust & Accessibility to Customer Data MGM Resorts has deployed Amperity's leading enterprise Customer Data Platform to power first-party identity resolution and provide access to data and insights that were previously unavailable, opening up new ways to personalize their customer experience. MGM partnered with Amperity as a foundational part of their five-year digital transformation plan, replacing older systems where customer data took days to access and was often…

Neustar Announces Acquisition of Verisign’s Public DNS Service

The Move Provides Verisign Users with Continued Performance and More Security Options Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it has entered into a definitive agreement with VeriSign, Inc. to acquire Verisign’s recursive Public DNS service. Under the terms of the acquisition, the address space for Verisign Public DNS, such as the widely used 64.6.64.6 will be transferred to Neustar and incorporated into its robust recursive UltraDNS Public…