Browsing Tag

Identity Resolution

Neustar Launches Unified Analytics Powered by Fabrick

Neustar, Inc., a global information services and technology company and leader in identity resolution, launched Neustar Unified Analytics powered by Neustar Fabrick, the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across on- and offline channels including closed digital platforms. This enables brands to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets to maximize their Return on Ad Spend (ROAS). For over…

Experian Acquires Tapad, a Leading Digital Identity Resolution Provider

Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which will complement Experian’s leading offline identity and marketing data assets. Marketing Technology News: Fuze Named A Visionary In The 2020…

H2R Market Research, Infutor Partner to Power Research for Post-COVID Marketing Strategy

Infutor’s Connex Intelligence and H2R’s Custom Research Shed Light on Consumer Behavior and Predict Behavior Changes During and Post-Pandemic Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm, has selected Infutor to help enable end-to-end market analysis for industries adapting to the current and post-covid marketing landscape. By combining Infutor’s Connex predictive intelligence with H2R’s powerful ability to predict marketing outcomes and successes, travel and…

MGM Resorts Builds Customer 360 with Amperity’s CDP to Redefine Customer Experience and Marketing

Amperity-Powered Data Foundation Brings Trust & Accessibility to Customer Data MGM Resorts has deployed Amperity's leading enterprise Customer Data Platform to power first-party identity resolution and provide access to data and insights that were previously unavailable, opening up new ways to personalize their customer experience. MGM partnered with Amperity as a foundational part of their five-year digital transformation plan, replacing older systems where customer data took days to access and was often…

Neustar Announces Acquisition of Verisign’s Public DNS Service

The Move Provides Verisign Users with Continued Performance and More Security Options Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it has entered into a definitive agreement with VeriSign, Inc. to acquire Verisign’s recursive Public DNS service. Under the terms of the acquisition, the address space for Verisign Public DNS, such as the widely used 64.6.64.6 will be transferred to Neustar and incorporated into its robust recursive UltraDNS Public…

Lucid Selects Tapad to Enable Global Reach and Expand Scale of Targeted Sample Audiences for Survey Deployment and Insights

Integration will add value to U.S. market while enabling brands to benefit from improved cross-device reach and targeting capabilities Tapad, a global leader in digital identity resolution, has announced a partnership with Lucid, a programmatic research technology platform that connects people with questions to providers of answers through the Lucid Marketplace. Users of the Lucid Marketplace will now have access to Tapad's global, privacy-safe digital cross-device solution, The Tapad Graph. This access will provide Lucid…

Semcasting Launches Activate

Semcasting, creators of the patented IP, location, and device-targeting Smart Zones technology, announced the general availability of Activate, its self-serve, end-to-end identity (ID) resolution, audience design, and attribution platform. The Activate platform was built in direct response to the demand for better control and more transparency in the management of first-party data. At a time when scrutiny over privacy has increased, brands are more cautious about the handling of their customer relationship management…

Neustar Launches Second-Party Data Marketplace Powered by Fabrick to Improve Targeting and Measurement

Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

Tapad Listed as Partner on Snowflake Data Marketplace

Marketers within brands, agencies and technology platforms can explore using The Tapad Graph to configure their data how it works best for their business Tapad Inc., the global leader in privacy-safe, cross-device identity resolution, announced a partnership with Snowflake, the cloud data platform, to list data on Snowflake Data Marketplace. Tapad's newly launched listing within Snowflake Data Marketplace facilitates faster adoption of The Tapad Graph for brands, agencies and vendors in the ecosystem. The Tapad Graph will…

Mediavine Introduces Grow.me, a Publisher-Led First-Party Data Solution Integrating with LiveRamp’s Authenticated Traffic Solution

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 130 million unique monthly visitors and 13 billion monthly ad impressions, introduces Grow.me, their proprietary first-party data solution, featuring an integration with LiveRamp's Authenticated Traffic Solution (ATS). Built and powered by Mediavine, Grow.me is an audience engagement framework that enables independent publishers to provide audience authentication through engagement tools like social…

Tapad Supports IAB Tech Lab’s Project Rearc Principles

Groundbreaking IAB initiative is developing open technical standards for addressability and accountability in digital media Tapad Inc., a marketing technology company and global leader in digital identity resolution, announced their commitment to IAB Tech Lab's Project Rearc, a collaboration of global stakeholders across the digital supply chain established to ensure industry accountability and privacy preservation. As an advocate for clear communication of the value exchange required to maintain the free and open…

Eyeota Integrates ID5’s Universal ID to Enhance Audience Identity Resolution

In preparation for the cookieless future, Eyeota rolls out data diversity initiative Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution. Eyeota’s Audience Identity Resolution connects multiple IDs associated with a user enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data…

Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio

Allows advertisers to target listeners based on party affiliation, issue orientation, and more Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced  that advertisers can now purchase digital audio inventory on an audience-addressable basis according to political interests and behaviors. This capability is made possible through the targeting capabilities within the Political Data Cloud by Tru Optik, the identity resolution leader across OTT, Connected TV (CTV) and…

Infutor Adds Data Marketing Veteran Kevin Dean as COO

Former Experian Marketing Services President and GM Will Lead Infutor Strategy and Product Management to Accelerate Identity Resolution Expert Innovation Consumer identity management expert Infutor announced that data and marketing veteran Kevin Dean has joined Infutor as Chief Operating Officer where he will oversee and lead all product initiatives, as well as drive strategic growth. With more than 30 years of data marketing and information services leadership experience, Dean was most recently the president and general…

Neustar Integrates with Google Verified Calls to Help Restore Trust in the Phone Channel

Neustar, Inc., a global information services and technology company and leader in identity resolution, has integrated its Trusted Call Solutions platform with Google Verified Calls to improve answer rates and engagement on outbound calls, transform the call experience and restore consumer trust in the phone channel. This collaboration adds visual information, such as caller verification status, branding, and call context, to incoming call screens on Android mobile phones, giving consumers a reason to answer business…

Digitalkites Partners With Lifesight to Bring Location Intelligence & Offline Store Attribution Capabilities to Its Clients

Digitalkites, an identity resolution company with products AudiencePlay & AudiencePrime, joins hands with Lifesight, a trusted real-world intelligence company, to power its platforms play and prime to bring location intelligence and offline store attribution capabilities. Marketing Technology News: ABM Platform Terminus Teams Up With Invado Solutions A new-age open ecosystem, Digitalkites is known for enabling brands, publishers, and end-users to drive towards ideal audience-centric marketing. And with its…

Customer Acquisition Powerhouse Logiq Taps Infutor to Enhance Critical Identity Resolution Insights

Consumer identity management expert Infutor announced that it has been selected by Logiq, a leading AI-powered customer acquisition platform, as Infutor’s ID Max solution will help Logiq boost its inbound web form and call conversion rates, lead quality and lead attribution. ID Max has demonstrated a nearly 10 percent improvement in Logiq’s lead monetization by improving overall data quality. ID Max adds identity verification scoring as well as demographic, auto, property and phone attributes to each inbound lead.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Poly (Unified Communications), TransUnion (People-based Marketing), Zoom (Video Communications), LiveIntent (Identity Management), and Prospur.io (Sales engagement). Poly Appoints Dave Shull President and Chief Executive Officer Plantronics, Inc. (“Poly“), a global communications company that powers meaningful human connection and collaboration, announced the appointment of Dave…

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Tapad and Reveal Mobile Partner to Launch New Audience and Attribution Capabilities for Ad Buyers

Cross-Device Matching and Pixel-Based Foot Traffic Attribution Reporting Empower Digital Marketers with Greater Control of Location-Based Campaigns Tapad, a global leader in digital identity resolution, and Reveal Mobile, a leader in location-based marketing,  announced a collaboration that combines Tapad's digital cross-device matching technology and pixel-based attribution features with Reveal Mobile’s VISIT Local, the software that hundreds of digital agencies and brands use for location-based analytics. The partnership…