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Identity Resolution

Neustar Appoints Wes Nichols, Co-Founder of MarketShare, to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Wes Nichols has been appointed as an independent, non-executive director to the Company’s Board of Directors. Mr. Nichols is a technology entrepreneur, an active technology investor and served as Neustar’s Senior Vice President of Strategy from 2015 to 2016 following Neustar’s acquisition of MarketShare, where he was co-founder and CEO. “We are happy to have Wes back as part of Neustar,” said Stewart…

Neustar Offers Carriers Free Trial of Robocall Mitigation Service to Help Protect Subscribers from Coronavirus-Related Scams

Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering landline, mobile, cable and VoIP carriers its Robocall Mitigation service free of charge for the next two months to help protect subscribers from scams related to the COVID-19 pandemic. The service is automatically activated on the carrier’s network and takes effect May 15, 2020. The service will alert subscribers to potential spam calls by displaying a message in the Caller ID field on the consumer’s device.…

Neustar Bolsters Marketing Solutions Business with New Hire

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

Neustar Introduces Services Aimed at Fulfilling Stringent Consumer Privacy Compliance Standards

Neustar Identity Verification for CCPA, Neustar Identity Resolution for CCPA services support California legislation, extend protections broadly Neustar Inc., a global information services and technology company and leader in identity resolution, unveiled two new service solutions for entities seeking effective and efficient compliance with the California Consumer Privacy Act, which took effect January 1 this year. The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable…

How the Death of Third-Party Cookies Will Benefit Your Digital Data Strategy 

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…

Neustar Launches Free Call Registry for Emergency Service Providers to Eliminate Incorrect Spam Tagging of COVID-19 Calls

 Neustar’s Caller Name Optimization Emergency Call Registry ensures the public receives critical COVID-19 calls otherwise blocked or mislabeled as spam Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering its Caller Name Optimization (CNO) Emergency Call Registry solution, free of charge, to hospitals, health care providers, state and local health officials, and other government officials to ensure emergency COVID-19 calls reach the public and are not blocked…

Neustar and iSpot.tv Partner to Unify TV and Digital Attribution

Companies integrate technologies to deliver holistic measurement for enterprise B2C brands Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the full customer journey…

Neustar Sells Its Registry Business to GoDaddy

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced it has entered into a definitive agreement with GoDaddy Inc. to sell its Registry business. The closing of the transaction is subject to applicable regulatory approvals and other customary closing conditions. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record In addition to providing its Registry business with new avenues for growth and scale, the…

TechBytes with Natalya Pollard, Country Manager at LiveRamp ANZ

Hi Natalya, tell us about your role at LiveRamp and how you started in the industry. Most of my time within the industry has been dealing in data, however, data was used in very different ways when I first began. I could not have imagined then the sheer quantities and applications of data that have emerged with the rise of technology. I have however always believed that data – and in particular customer data – has the power to change businesses. If you want to be competitive in business, you need to understand data,…

Neustar Significantly Multiplies IP Geolocation Data Accuracy for Compliance, Risk, and Security Use Cases

UltraGeoPoint expands the global data collection network and advanced machine learning algorithms to provide geolocation data on over 99.99% of all routable IPv4 and IPv6 addresses Neustar, Inc., a global information services and technology company and leader in identity resolution, announced significant enhancements to its market-leading IP address geolocation service, UltraGeoPoint, (formerly known as IP GeoPoint) to help customers meet regulatory compliance requirements, strengthen network security and reduce risk…

Neustar Makes Significant Investment in Next-Generation UltraDNS Infrastructure

Leading DNS provider now boasts greater capacity, expanded global reach and increased security Neustar, Inc., a global information services and technology company and leader in identity resolution, has announced it has completed the major upgrade and enhancement of its UltraDNS capabilities, ensuring it remains one of the fastest and most robust always-available DNS providers in the industry. This significant financial investment has occurred over the last two years and is already bearing dividends for Neustar’s customers…

Punchh Continues to Build Loyalty Across Convenience Store Category

Company to showcase its industry-leading platform at Convenience Retailing University Punchh, the leader in customer loyalty and engagement solutions for physical retailers, today announced its participation at Convenience Retailing University (CRU), February 18-19, 2020 in New Orleans, Louisiana. The Company will showcase its industry-leading loyalty platform at booth #506 as it continues to drive customer engagement for convenience store retailers nationwide. Ahead of CRU, Punchh kicked off its partnership with Casey’s…

TechBytes with Julien Escande, Commercial Director at Quadrant.io

"AI would be able to quickly and continuously identify and remove bad data and ensure that only the best and most accurate data is being used for products and services in our industry." Hi Julien, tell us about your role and journey into Technology. I am the Commercial Director at Quadrant, a Singapore-based company that meets demand for authenticated, high-quality, mobile location-based data through technology. I manage the commercial aspects at Quadrant including driving data solutions for businesses who use…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…

Vonage and Neustar Partner to Implement Call Authentication Solution

Vonage, a global business cloud communications leader, announced that it has partnered with Neustar, a global information services company and leader in identity resolution, to deploy a certified caller solution within the Vonage network. This is the latest of many steps Vonage has taken to address global concerns regarding the proliferation of illegal spoofing and robocalls. Vonage shares its customers' concerns about illegal robocalls, and is committed to providing innovative solutions to protect them from occurring.…

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

Tapad's integration with Knorex's XPO platform will complement cross-channel optimization capabilities for brands and agencies in the U.S. and APAC markets Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to advertise globally in real-time across different media channels, formats, platforms and devices. Marketing Technology News: OneTrust Expands ID…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

Myths Belong in Stories, Not People-Based Advertising

A lot is written, and said, about identity resolution. The conversations can be extremely technical or deliver claims that seem too good to be true. With so much noise, how can you determine what’s real and what’s not? Epsilon-Conversant commissioned Forrester Consulting to conduct a study on identity resolution and explore how identity capabilities fit into the evolving needs of modern businesses. Based on the initial findings, it’s clear that the industry still has a long way to go. To help separate fact from fiction, I…

Neustar Partners with Tatango

Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages. “Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching…