Browsing Tag

Identity Resolution

Punchh Continues to Build Loyalty Across Convenience Store Category

Company to showcase its industry-leading platform at Convenience Retailing University Punchh, the leader in customer loyalty and engagement solutions for physical retailers, today announced its participation at Convenience Retailing University (CRU), February 18-19, 2020 in New Orleans, Louisiana. The Company will showcase its industry-leading loyalty platform at booth #506 as it continues to drive customer engagement for convenience store retailers nationwide. Ahead of CRU, Punchh kicked off its partnership with Casey’s…

TechBytes with Julien Escande, Commercial Director at Quadrant.io

"AI would be able to quickly and continuously identify and remove bad data and ensure that only the best and most accurate data is being used for products and services in our industry." Hi Julien, tell us about your role and journey into Technology. I am the Commercial Director at Quadrant, a Singapore-based company that meets demand for authenticated, high-quality, mobile location-based data through technology. I manage the commercial aspects at Quadrant including driving data solutions for businesses who use…

TechBytes with Natalya Pollard, Country Manager at LiveRamp ANZ

Hi Natalya, tell us about your role at LiveRamp and how you started in the industry. Most of my time within the industry has been dealing in data, however, data was used in very different ways when I first began. I could not have imagined then the sheer quantities and applications of data that have emerged with the rise of technology. I have however always believed that data – and in particular customer data – has the power to change businesses. If you want to be competitive in business, you need to understand data,…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…

Vonage and Neustar Partner to Implement Call Authentication Solution

Vonage, a global business cloud communications leader, announced that it has partnered with Neustar, a global information services company and leader in identity resolution, to deploy a certified caller solution within the Vonage network. This is the latest of many steps Vonage has taken to address global concerns regarding the proliferation of illegal spoofing and robocalls. Vonage shares its customers' concerns about illegal robocalls, and is committed to providing innovative solutions to protect them from occurring.…

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

Tapad's integration with Knorex's XPO platform will complement cross-channel optimization capabilities for brands and agencies in the U.S. and APAC markets Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to advertise globally in real-time across different media channels, formats, platforms and devices. Marketing Technology News: OneTrust Expands ID…

Neustar Adds Industry Experts to Marketing Solutions Business Unit

Gary Savoy Appointed Vice President of Business Development, Marketing Solutions Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity, and unified measurement for Fortune 500 brands, announced the appointment of Gary Savoy as Vice President of Business Development and Steven Kim as Vice President of Data and Analytic Operations, Marketing Services for the Marketing Solutions business unit. Also Read: 75 Inspiring Martech Leaders Who…

Myths Belong in Stories, Not People-Based Advertising

A lot is written, and said, about identity resolution. The conversations can be extremely technical or deliver claims that seem too good to be true. With so much noise, how can you determine what’s real and what’s not? Epsilon-Conversant commissioned Forrester Consulting to conduct a study on identity resolution and explore how identity capabilities fit into the evolving needs of modern businesses. Based on the initial findings, it’s clear that the industry still has a long way to go. To help separate fact from fiction, I…

Neustar Partners with Tatango

Neustar Carrier Data Strengthens Deliverability for Text Message Marketing Services Neustar, Inc., a global information services company and leader in identity resolution, is partnering with Tatango, the market leader in mass text message marketing software, to improve the deliverability of their client’s text messages. “Neustar customer identity solutions will, among other things, enable us to dramatically improve the deliverability of our clients’ text messages, making absolutely certain that messages are reaching…

BounceX Names MarTech Vet Molly Bruttomesso as VP, Customer Success

Bruttomesso Brings over 20 Years of Experience from Across Salesforce, Saatchi & Saatchi and Sprinklr to Lead MarTech's Top Customer Success Team BounceX, a category leader in device identity resolution, is pleased to announce that it has named Molly Bruttomesso as Vice President of Customer Success. She'll be responsible for maximizing performance and satisfaction for the company's impressive roster of clients from global brands. A graduate of Georgetown University's McDonough School of Business, Bruttomesso cut…

Top CRM Firms to Look out For

Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 billion industry. Here are some of the promising players. The list also includes new players who are trying to dethrone the market leaders. 1. Validity Validity has already taken the CRM industry by storm with four landmark acquisitions. The company is just a year old but it has partnered with Silversmith Capital Partners, a growth equity firm and first acquired Data Quality firm AppBuddy.…

TechBytes with Aaron Raddon, CTO at Lytics

Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. Our technology is best characterized as a stream-processing engine, used to support real-time decision-making, and is built on top of a graph-database which allows linking facts/knowledge. Lytics uses many AI/ML sub-systems to allow interpretation of the data and decision-making. Our primary language is Go and we use AI/ML services from third-party vendors, including many from Google Cloud, open-source libraries…

Consumer Direct Grows Beyond the Walled Gardens

Direct-to-consumer brands were weaned on social networks, an environment where barriers to entry are low, scale is inbuilt and addressability is the norm — the perfect habitat for laser-focused companies with smartly-designed products and direct distribution strategies. But many DTCs have reached (or are fast approaching) the point of diminishing returns within these channels, forcing them to consider new options for incremental growth. This pursuit will challenge social-native brands to move beyond the walled gardens in…

Two Major Issues We’re Ignoring When It Comes to Identity Resolution

Is Identity Resolution on the Brink of Being the Next In-Vogue Digital Technology? It’s beginning to seem that way. Once a niche topic, only on the radar of the savviest programmatic ad buyers, the broader industry has taken notice of a common denominator between industry heavyweights such as Google, Facebook and Amazon — the ability to accurately identify users at scale in real-time. This awareness comes at a time of increased focus on and regulation of consumer data usage and privacy, and the combination of those…

Interview with Stefan Koenig, Co- Founder and CEO, Hull.io

"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the co-founder and CEO of Hull. Prior to joining Hull, I was running US operations for a European Software company that was acquired by SAP. Once the merger was completed, I decided to leave and was introduced to Hull, where I met Romain and Stephane. Hull’s initial focus was an identity management…

TechBytes with Kevin Dean, President and General Manager, Experian

Kevin Dean President and General Manager, Experian In this interview, Kevin Dean, President and General Manager at Experian, explains the extent to which Product Innovation teams have managed to bridge the gap between UX and CX and how Experian delivers it to the customers.Tell us about your role at Experian and the team/technology you handle.  My role at Experian is to lead the vision and strategic direction of our Marketing Services division. We are committed to helping brand advertisers put consumers at the heart…

Experian Takes the Next Step Forward in Identity Resolution

To Help Marketers More Easily Connect Offline and Online Identities, Experian's MarketingConnectSM Eliminates the Need for Disparate Solutions and Lets Marketers Access and Manage Customer Identity Attributes Through a Single Unified Platform  With hundreds of offline and online touchpoints across multiple channels, marketers face a series of complex challenges when deciding on the best approach to customer identity resolution and management. To better assist with tackling these multifaceted issues, Experian has unveiled a…

Throtle Announces Integration With Adobe Analytics Cloud for Data Onboarding

Throtle, an identity-based data onboarding company focused on deterministic matching and cross-device identity resolution, announced that its now a Business level partner within the Adobe Exchange partner program. Throtle’s also announced its integration with Adobe Audience Manager, part of Adobe Analytics Cloud, to provide customers with advanced data onboarding solutions for targeted digital marketing to individuals. This integration will provide customers with a more accurate and clearer view of their customers online,…

Acxiom and GSTV Partner to Measure Impact of Video Advertising

People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV. Read More: How is The Location Data Landscape Shaping Up in 2018? The partnership leverages Acxiom’s leading analytics practice and identity resolution technologies to connect audiences and transaction data in a…

Five Best Practices for Successful People-Based Marketing

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term “people-based marketing” is relatively new, but the concept behind it is grounded in more than 50 years of marketing practices and ongoing innovation. Marketers have always wanted to reach their customers with the most relevant message based on what they know. What’s new in the past few years is…