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Identity Resolution

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Tapad and Reveal Mobile Partner to Launch New Audience and Attribution Capabilities for Ad Buyers

Cross-Device Matching and Pixel-Based Foot Traffic Attribution Reporting Empower Digital Marketers with Greater Control of Location-Based Campaigns Tapad, a global leader in digital identity resolution, and Reveal Mobile, a leader in location-based marketing,  announced a collaboration that combines Tapad's digital cross-device matching technology and pixel-based attribution features with Reveal Mobile’s VISIT Local, the software that hundreds of digital agencies and brands use for location-based analytics. The partnership…

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…

Digitalkites Signs up Saurabh Singh as the Data Protection Officer

DigitalKites, an open and collaborative advertising platform that focuses on offering identity resolution and user management, ropes in Saurabh Singh to take on the key role of Data Protection Officer at the company. Saurabh's primary goal will be to ensure that privacy by design is continuously ingrained into various business processes, people related practices, and technology solutions and ensuring Digitalkites' sustained compliance to Data Privacy regulations across the globe. He will handle the responsibility…

Neustar Launches SmartTrace as Intelligent Skip Trace Alternative for Debt Collections

New service identifies and prioritizes the right numbers to call for greater operational efficiency and right-party contact rates Neustar Inc., a global information services and technology company and leader in identity resolution, has launched SmartTrace, a service that improves traditional skip tracing efforts used by first and third party collections agencies to reach unresponsive account holders. Neustar is hosting a webinar to offer an in-depth look at the new service on Wednesday, July 22, at 1 p.m. Eastern Standard…

Throtle Deterministic Consumer Data Now Available on Narrative’s Data Streaming Platform

Marketers Gain Access to Accurate 1:1 Customer Targeting Across Devices and Channels To help marketers more accurately connect people to data and devices, and drive personalized marketing based on real individuals, Throtle, a leader in identity resolution and data onboarding, and Narrative, the enterprise data streaming company, announced their partnership providing Narrative’s clients access to Throtle’s Identity Graph. Throtle, recently validated by Truth{Set}, an independent data quality scoring firm for its consumer…

Relay42 Partners with Tapad for Optimised Customer Journey Orchestration Capabilities

The partnership will empower businesses with an expanded view of mobile and help transition to a world beyond cookies Tapad, a global leader in digital identity resolution, has partnered with Relay42, a global leader in data marketing technology backed by Artificial Intelligence (AI). The partnership will provide brands and agencies across EMEA and APAC with a greater range of digital device identifiers to actively support a variety of business objectives, including enhanced consumer experiences. Marketing Technology…

ALC Becomes Adstra, Establishing New Standard In Data Orchestration

ALC, recognized as a leader in first-party consumer data products and services, today announced a new branding and go-to-market approach as Adstra, the first Data Bureau designed to help marketers orchestrate the application of data to all dimensions of their efforts. Adstra is built for agility, extensibility, and cost-effectiveness, encompassing first-party data acquisition and enhancement, identity resolution and validation, privacy insights, audience segmentation and monetization. Marketing Technology News: Sitel Group…

Zeotap Announces ID+, A Privacy-Compliant Universal Identity Initiative for the Marketing Industry

Its universal identity initiative aims to overcome challenges posed by the demise of third-party cookies and other platform identifiers Global customer intelligence platform zeotap announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The ID+ project is an open invitation to the entire industry to collaborate on a collective…

Neustar Brings Identity to Customer Data Platforms to Improve Customer Experience & Marketing Performance

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Narrative Expands its Mobile Ad ID and Digital Identity Resolution Offerings through Partnership with Infutor

Robust, Privacy-Compliant Data from Infutor’s Total Mobile Ad ID Solution Will Help Narrative Marketplace Clients Extend their Digital Reach Narrative, the enterprise data streaming company today announced it has partnered with Infutor, the data-driven consumer identity management expert that helps brands and marketers better understand who their customers are. With the addition of Infutor’s Total Mobile Ad IDs solution powered by Infutor’s TrueSourceTM Digital Device Graph to Narrative’s marketplace, clients now have…

Neustar Appoints Wes Nichols, Co-Founder of MarketShare, to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Wes Nichols has been appointed as an independent, non-executive director to the Company’s Board of Directors. Mr. Nichols is a technology entrepreneur, an active technology investor and served as Neustar’s Senior Vice President of Strategy from 2015 to 2016 following Neustar’s acquisition of MarketShare, where he was co-founder and CEO. “We are happy to have Wes back as part of Neustar,” said Stewart…

Neustar Offers Carriers Free Trial of Robocall Mitigation Service to Help Protect Subscribers from Coronavirus-Related Scams

Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering landline, mobile, cable and VoIP carriers its Robocall Mitigation service free of charge for the next two months to help protect subscribers from scams related to the COVID-19 pandemic. The service is automatically activated on the carrier’s network and takes effect May 15, 2020. The service will alert subscribers to potential spam calls by displaying a message in the Caller ID field on the consumer’s device.…

Neustar Bolsters Marketing Solutions Business with New Hire

Neustar, Inc., a global information services and technology company and leader in identity resolution, today announced that Brett House joined the company as Vice President, Product Marketing for its Marketing Solutions business unit. Neustar’s Marketing Solutions is one of the company’s four businesses focused on enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID® platform. Together with its Risk, Communications, and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from BIGO Ads, Colling Media, SRAX, Jivox, Pixalate, and Tapad. BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global…

Neustar Introduces Services Aimed at Fulfilling Stringent Consumer Privacy Compliance Standards

Neustar Identity Verification for CCPA, Neustar Identity Resolution for CCPA services support California legislation, extend protections broadly Neustar Inc., a global information services and technology company and leader in identity resolution, unveiled two new service solutions for entities seeking effective and efficient compliance with the California Consumer Privacy Act, which took effect January 1 this year. The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable…

How the Death of Third-Party Cookies Will Benefit Your Digital Data Strategy 

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…

Neustar Launches Free Call Registry for Emergency Service Providers to Eliminate Incorrect Spam Tagging of COVID-19 Calls

 Neustar’s Caller Name Optimization Emergency Call Registry ensures the public receives critical COVID-19 calls otherwise blocked or mislabeled as spam Neustar, Inc., a global information services and technology company and leader in identity resolution, is offering its Caller Name Optimization (CNO) Emergency Call Registry solution, free of charge, to hospitals, health care providers, state and local health officials, and other government officials to ensure emergency COVID-19 calls reach the public and are not blocked…