Browsing Tag

privacy regulations

New Research: 92 Percent of U.S. Businesses Plan to Increase Data-security Spending in 2021

Protegrity, a global leader in data security, announced findings from new research, the 2021 Data Security & AI Trends Study, about enterprise executives’ data-security priorities for 2021. The majority (71 percent) of respondents reported their organization’s data and AI timelines have accelerated since the onset of the COVID-19 pandemic, with one in four reporting their data initiatives have significantly accelerated. When asked their organization’s top data-security priorities for the next six-to-12 months, 72 percent…

How Cookie Restrictions Solve Key Data Privacy Issues and Offer a Great Opportunity for More Quality

For businesses that have operated with personal data as their bedrock, recent developments that have contributed to the demise of the cookie have been understandably earth-shaking. Due to heightened privacy-led restrictions, identifiers as we know them are changing or even disappearing, impacting cross-domain and cross-app targeting. This change, however, is likely for the better. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award The digital marketing industry is entering the privacy-first era,…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations. With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under…

The Financial Times Names VRTCAL One of Americas’ Fastest Growing Companies

VRTCAL, a leading mobile SSP focused on Demand-Path Optimization (DPO) for mobile app developers, announced it ranked No. 176 on The Financial Times’ (FT) The Americas’ Fastest Growing Companies 2021, an inaugural ranking of the region’s businesses by revenue growth rate. VRTCAL grew 376.8% between 2016 and 2019 and continues on an upward trend. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint VRTCAL’s platform boasts a more efficient ecosystem for mobile…

New Privacera and Dremio Technology Integration Enables Lightning Fast, Self-Service Analytics with Consistent Access Controls Across…

Privacera, the cloud data governance and security leader founded by the creators of Apache Ranger™, announced a technology partnership with Dremio, the innovation leader in data lake transformation. This new alliance ensures joint customers have rapid, self-service analytics across all cloud data lakes with consistent access control policies and rich audits of data usage to comply with industry and privacy regulations. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

Blis Launches Playbook – Preparing For A Privacy-first World: Your Personal Guide To Getting Impersonal

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, 'Preparing for a privacy-first world: your personal guide to getting impersonal'. This educational playbook complements the company's global 'It's nothing personal' ad campaign launching , to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally affect every part of the campaign cycle, from planning through to activation and measurement. A recent Blis study…

Infutor Joins the Karlsgate Identity Exchange to Offer Secure Data Enhancement Services

Karlsgate grows community of privacy-first data partners enabling “No PII Required” data matching for clients Karlsgate, a secure data collaboration company, today announced that the full suite of Infutor’s industry leading consumer identity management solutions is now accessible via Karlsgate Identity Exchange. Karlsgate enables companies to match and append data from Infutor without disclosure of their Personally Identifiable Information (PII). Marketing Technology News: MarTech Interview with Shailin…

Akamai And Queue-it Team Up To Deliver A Cure For COVID Vaccine Registration Frustration

Akamai Technologies, Inc. , the world's most trusted solution for protecting and delivering digital experiences, today announces a strategic partnership with Queue-it, a leader in virtual waiting room software and services, to meet the historic challenge posed by COVID-19 vaccination. The partnership is focused on helping governments and health systems worldwide handle spikes in registration web traffic, while ensuring fairness and providing a user experience that reduces uncertainty and stress. The…

Jornaya Names Rich Smith as Chief Marketing Officer

Smith Boasts Decades of Success Leading Innovative Marketing Strategies in Banking, Mortgage and Insurance Industries Jornaya, a leading data-as-a-service (DaaS) company with a proprietary view of more than 200 million consumer major-life purchase (MLP) journeys every month, names Rich Smith as chief marketing officer (CMO). In this new role, Smith will leverage decades of experience as a CMO in banking, mortgage and insurance to accelerate Jornaya’s growth. He will lead efforts to evolve the company’s brand as it…

UJET Integrates Identity Management Solutions Okta, OneLogin, and Microsoft ADFS

Integrations Help Extend UJET’s Ability and Commitment to Secure Organizations, Protect Identities of Workers, and Customers UJET Inc., a leading provider of cloud customer support solutions, announced its integration into leading Identity Management providers, Okta, OneLogin, and Microsoft ADFS. These integrations allow support teams and business leaders to leverage best-in-class enterprise login authentication for all users of the UJET Admin Portal and agent adapters. With the addition of leading Identity Management…

Druva Expands Presence in DACH Region

Extended Channel Program and New Regional Leadership to Support Growing Demand in European Market Druva, Inc., the leader in Cloud Data Protection and Management, announced it is answering the demand for an expanded presence in the DACH region, with the introduction of an extended channel program and new regional leader, Bernd Wachtler. “In today’s business world of exponential data growth and privacy regulations, like GDPR, robust data protection has become one of the most pressing concerns of every business in…

Ready or Not! a Quick Guide to CCPA and How Brands Can Prepare

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…

TechBytes with Ben Barokas, CEO and Co-founder at Sourcepoint

Most US-based businesses are yet to fully-understand the CCPA guidelines. Tell us about the unique features of CCPA that empower consumers?  The focus of the CCPA is to safeguard data collected from Californian consumers by for-profit organizations handling higher levels of data (at least 50,000 consumers) or grossing over $25 million per year. In line with this, it also provides consumers with the ability to bring a legal case against companies in the event of a data breach; companies won’t be fined for overall lack of…

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

A New Decade Dawns – The Shaping of the Advertising Ecosystem

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

DeCloak Launches the First Privacy Processing Unit (PPU) and Module to De-Identify Users Personal Data

DeCloak is the ultimate solution for keeping personal info de-identified while allowing businesses to gather and analyze valuable user behavior information. DeCloak offers a brand new third-party solution of de-identification technique to create a win-win situation for the consumers, and service vendors. DeCloak uses proprietary hardware-embedded algorithms, named PPU (Privacy Processing Unit), that can be used as an external dongle or an IC designed directly into a smartphone or other personal devices. From that point on…

It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness

Global B2C marketing automation company Selligent Marketing Cloud (Selligent) announced the launch of a first-of-its-kind Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests from collection or removal of personal information to unsubscribing to communications all in a few clicks. Currently supporting brands for General…

New IAPP and TrustArc Benchmarking Research Reveals Increased Use Of Technology To Manage Privacy Operations

Survey Reveals That Data Mapping, Data Protection Impact Assessments and Data Subject Access Rights Management Have Become Common Practices to Help Companies Comply with Gdpr and Other Global Privacy Regulations TrustArc, the leading data privacy management company, and the International Association of Privacy Professionals (IAPP), the world's largest global information privacy community, today announced the results of new benchmarking research that examined the current state of privacy program management. The research…