Workato, the leader in enterprise automation, today announced it has expanded its footprint in the Japanese market by establishing a new subsidiary in the region. With this expansion, the company plans to accelerate the digital transformation efforts of companies in Japan through business automation and integration, and to further grow its business footprint.

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“That’s where Workato comes in: We can prepare a flexible usage environment that better meets users’ needs. We are already assisting a wide range of enterprise customers in Japan, and I believe that we are indispensable for our customers’ efforts in digital transformation.”

“Japan has played a pioneering role in factory automation, and has a reputation for quality, speed, and reliability. In the world of enterprise software, these values have become central. Today, Japan is one of the leading markets in the adoption of automation technologies,” said Vijay Tella, CEO and Co-founder of Workato. “Our customer and partner experience in Japan has made it clear that there is a large market need for more modern, end-to-end automation solutions. We are excited to expand our investment and partnerships in the region.”

Workato will make the following investments over the next three years, totaling 100 million US dollars (about 11.3 billion yen), and make strong efforts to expand its presence in Japan.

• Build a data center in Japan (planned for Fall 2022)
• Acquire ISMAP certification for its data center
• Translate Workato products and documents into Japanese (planned for Summer 2022)
• Concerted marketing activities to expand the business automation and iPaaS market
• Build a strong partner ecosystem
• Set up a dedicated localization team and data center team
• Hire 100 customer success employees in Japan
• Hire key leadership roles to drive business awareness

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Workato has already begun to make key hires in Japan, including Seiichi Nakagawa as country manager, who previously held positions as country manager for software companies like DataDog and Rescale. Workato also welcomes Takanori Kiryu as VP of Sales in Japan, previously GM at UiPath.

“Our customers are increasingly using SaaS services, partly because of the impact of the pandemic, but largely because integrating those services requires a large amount of labor. There’s also a growing need for business visualization and automation via APIs, which can further improve operational efficiency,” said Seiichi Nakagawa, country manager for the Japanese subsidiary. “That’s where Workato comes in: We can prepare a flexible usage environment that better meets users’ needs. We are already assisting a wide range of enterprise customers in Japan, and I believe that we are indispensable for our customers’ efforts in digital transformation.”

As digital transformation efforts have continued to advance, it has become increasingly vital for enterprises to achieve scalable automation of business processes across the entire organization. Historically, companies have been forced to deploy a variety of integration and automation tools to optimize their processes at the data, process, API and UX levels. This model is highly inefficient, and customers across many industries rely on Workato because it provides all of these capabilities in a single, low-code platform, allowing business users and IT departments to collaborate on process automation. Customers in the region include LIXIL, DeNA, Yokogawa Electric, MAEDA CORPORATION, Coincheck, pixiv, RCcore and many others.

“I’m sincerely glad Workato is expanding in Japan. We introduced Workato’s services across our company in October 2018, to implement workstyle reforms, and we have succeeded in fully automating business processes,” said Yushi Ushijima, President of NEC Networks & Systems Integration. “Our services, which are built on Workato’s platform, are greatly popular with customers, and by deepening collaboration with the company, we expect to further improve what we’re able to provide. We hope Workato’s business will continue to grow and we look forward to contributing to its further expansion in both the Japanese and global markets.”

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