Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimisation of Mobile Attribution campaigns, has been selected by Applift.

Protected Media’s Mobile App Install Fraud Prevention new solution integrates on top of attribution servers to supply the additional layer needed to detect advanced threats and attribution fraud.

Harnessing Protected Media’s advanced detection capabilities and deep knowledge in mobile ad fraud to spot sophisticated invalid traffic (SIVT), the new solution enables traffic filtering before sending it to the app market.

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Applift, a leading mobile ad tech company that empowers advertisers to reach and convert audiences at every point of their mobile journey, has partnered with Protected Media to harness these advanced cyber security tools which include evaluating the legitimacy of publisher’s traffic throughout the Mobile App Install process to detect and mitigate attribution fraud and fake installs.

“Protected Media’s solution beat the competition with its advanced fraud detection capabilities and pattern detection for non-human traffic. Click-level analysis in real time cuts out fraudulent publishers before their traffic results in fake conversions for our customers,” said Evgeny Makarov, Applift’s Team Lead Traffic Quality. Applift is taking a proactive approach, and implementing fraud protection measures to safeguard its global customer base from fraudulent traffic and app installs.

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“We are excited to extend our solution to the Mobile App install market” said Asaf Greiner, Protected Media’s CEO. “We have been working with mobile first global leaders in the advertising space for many years so it is a natural step to bring the same techniques to App Install attribution fraud. We are happy to partner with Applift who are taking advanced measures to continue to lead the industry in this field”.

Over the past year, Protected Media has seen continuous growth in the number of sophisticated attacks bypassing Mobile App attribution protection and evading data-science and timing based techniques. Greiner added “There is still room for traditional attribution protection as there are many shapes of attack but we must work together with a multi layered approach in order to retain advertisers’ trust and help protect their budgets”.

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