Anirban Datta Brings Experience from Leading Technology Companies Such As eBay and Blue Martini Software to Lifesize

Lifesize, a global innovator of video collaboration and meeting productivity solutions, taps seasoned software-as-a-service (SaaS) marketing executive Anirban Datta to lead all aspects of the Lifesize global marketing strategy. As chief marketing officer, Datta will focus on elevating the Lifesize brand, growing the business globally and refining the go-to-market strategy.

“As Lifesize continues on its aggressive growth trajectory, we looked for a leader who could catapult our brand and business while remaining true to our core values of Customer Obsession and Make Every Day Matter,” said Craig Malloy, CEO of Lifesize. “We found that expertise and integrity in Anirban and are excited to have him join our team.”

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Previously as CMO at Boardvantage, a VC-backed technology company providing a SaaS application for meeting productivity and secure communication needs of leadership teams and boards, Datta led global marketing to propel profitable growth, earning more than half of the Fortune 500 companies as customers and culminating in a successful acquisition by Nasdaq. Datta also brings experience from leading technology companies such as eBay and Blue Martini Software. He earned an MBA from the Wharton School of the University of Pennsylvania and a bachelor’s degree in Computer Science and Engineering from Jadavpur University in India.

“I’m thrilled to join the Lifesize team at such a critical point in the company’s history,” said Datta. “We will use the strong foundation already set to further grow and scale Lifesize to enable even more customers worldwide to elevate their meeting productivity and how they collaborate.”

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