Direct Agents Announces Relocation to Larger Office Space
Direct Agents – a data-driven, digital advertising agency with offices in NYC and LA, recently announced their expanding presence in Los Angeles.
Since its inception in 2003, Direct Agents has been a leader in digital advertising with a key focus on media, analytics and creative. Building their OTT practice, Direct Agents has seen an influx of clients looking for an audience and subscriber acquisition to grow their streaming services. Direct Agents has helped launch over a dozen OTT networks and has specialized in providing an end-to-end solution from audience discovery, to acquisition, to tune-in and churn reduction. The fast-growing LA team is making the move to its new Culver City office with proximity to all the media and entertainment business they oversee. Culver City has been a fast-growing digital hub with large companies like Amazon and Apple moving in.
The new office is a larger loft space with open work areas, allowing for active collaboration, innovation, and employee satisfaction: three key facets of the Direct Agents Culture.
“The space is very representative of the edgy Culver City vibe and we’re excited to offer such an open and creative space to work in for our LA team,” said Daniel Owen, EVP and head of the LA office. The company plans to move in and start in the new location on July 1st. Previously, Direct Agents occupied an office in Santa Monica.
Recently Direct Agents won the 2018 Hermes Creative Gold Award for the work done by its creative team, Digital Content Lab. The Hermes Creative Award is an international competition that honors the excellence of creative professions involved in the concept, writing, and design of marketing and communications through various channels. Hermes celebrates the creativity of marketing, communications, and innovation through both traditional markets and emerging technologies.
Direct Agents received the Gold Award for their innovative creative strategy for a new OTT subscription video service. For this campaign, the client enlisted the Digital Content Lab to reinvent the online experience by creating custom content in order to drive user acquisition.
Direct Agents created tactical creative segmentation by brands, shows, and episodes. Eventually, eight different promotional video advertisements were deployed on channels such as Facebook, Amazon, and display.
Direct Agents’ creative approach led to extraordinary results. Within one month of the campaign launch, the CTR increased by 47% and CPC increased by over 60%.
“The central belief driving the campaign was the idea that video ads should tell a story, not simply sell the brand,” said Dinesh Boaz, Creative Director and Co-founder at Direct Agents. “Our strategic approach will help your brand generate awareness and engagement with your audience.
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