Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position 4C, a global data science …
Plex Launches Ad-Supported Video on Demand on Every Continent, Delivering Free Streaming of Thousands of Movies and TV Shows On Any Device to more than 200 Countries
Plex, the global streaming media company that brings your favorite content together in the highest-rated OTT video app, today announced …
StackAdapt and SpotX Launch Connected TV Partnership for Canadian Advertisers
StackAdapt clients can now access premium CTV inventory and audiences via SpotX StackAdapt, a programmatic advertising technology company, and SpotX, …
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel …
Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity
Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
Calix Announces the Revenue EDGE as an Answer to Challenges within the Subscription Economy
Calix, Inc. has unveiled the Revenue EDGE, a revolutionary subscriber experience solution that promises to transform communications service provider (CSP) …
Synamedia and Triveni Digital Join Forces to Transform TV Viewing Experience
Major global broadcasters and content owners tap Synamedia and Triveni Digital for video compression and delivery expertise Global independent video …
SpotX and AMC Team Up For Spooktacular OTT Monetization Now Through Halloween
AMC’s FearFest and The Walking Dead premiere expected to draw high viewership, allowing media buyers to reach targeted viewers at …
Advertising on TV? Why It’s Time to Go ‘Over the Top’
Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
What Supply Partner Consolidation (SPC) Means for Advertisers
With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural …
3 Reasons Your Programmatic Team Is Losing You Money
Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me …
4C and IRI Deepen Relationship for Linear TV and OTT
Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing …
Brightcove Publishes Annual Asia Over-The-Top (OTT) TV Research Report On User Adoption, Payment, and Advertising Preferences
54 percent of ‘Lapsed’ OTT respondents plan to re-subscribe in the future, broadening market opportunities for providers Brightcove Inc., the …
Alticast’s AltiPlatform To Serve As Foundation Of Turk Telekom’s Next-Gen Service
Alticast, an end-to-end media platform provider, announced that Turkey’s leading telco, Turk Telekom, has selected Alticast’s AltiPlatform- Web middleware to …
More Streamers Prefer Local Over National Ads According to New Survey
Free-Ad Supported Streaming Services Offer New Opportunities for Local Advertisers When consumers flip on their TVs, they aren’t always just …
Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure
Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft …
Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round
Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for …
TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp
Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising …