OTT

Partnership provides Cinedigm with SpringServe’s advanced ad management platform for OTT video advertising Leading independent entertainment studio Cinedigm has announced a strategic partnership with SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). With the agreement, SpringServe will become the primary ad framework for Cinedigm’s growing portfolio of free ad-supported streaming television channels. This partnership with SpringServe will allow Cinedigm to better manage and more…

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

PLAY TV viewers can access free, innovative streaming video content live or on demand with feature episodes from award winning journalists and artists like Jimmy Chin and Soledad O’Brien Brightcove Inc., the world’s leading video technology platform, announced that its first-ever over-the-top (OTT) streaming experience focused on video, PLAY TV, is officially underway and available to viewers globally, at no cost, on mobile devices and the web. Running on Brightcove Beacon™, which is Brightcove’s recently launched…

https://www.youtube.com/watch?v=NLnsjUXFqIY TV advertising is one of the few important digital branding channels that have managed to break the shackles of old and boring traditions. With new ad formats competing directly for revenue, TV advertising’s effectiveness has always been a great topic to debate on. Of all digital advertising metrics that we measure today, we can say TV advertising measurement is the hardest to justify. For example, ad tech leaders often tell us about the wide range of questions they hear from…

Ampersand to Exclusively Represent Verizon Fios’ Addressable TV Inventory; Selects Verizon Media DSP as its Primary DSP for Digital Omnichannel Buying Ampersand and Verizon Media announced a new strategic advanced TV relationship to bring further national scale and unification of addressable TV to advertisers. Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. Marketing Technology News:…

Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S. Roku, Inc. unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the U.S. As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to…

The Alliance for Open Media (AOMedia) today announced that Synamedia, the world’s largest independent video software provider, has joined at the Promoter level. As a member of the Alliance, Synamedia will collaborate with AOMedia members, which include fellow leading internet and media technology companies, to advance open standards for media compression and delivery over the web. Synamedia’s video network portfolio features video distribution, processing, and delivery services, and solutions to power premium quality…

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

A+E Networks, Discovery, Gameloft, Philo, and SendtoNews among partners donating global video ad inventory SpotX, the leading global video advertising platform, announced a collaboration with several of its media owner partners worldwide to help combat the spread of COVID-19. Video PSAs created by Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) will run in place of traditional video ads on over-the-top (OTT) and online video inventory generously donated by A+E Networks, Discovery,…

Ever since Google’s bombshell (albeit not entirely unexpected) news in January that it plans to phase out third-party cookies on Chrome by 2022, the AdTech industry has been rife with dramatic speculation. Does the loss of third-party cookies on Chrome change the Marketing landscape? You bet it does. But should advertisers be panicking? Absolutely not. In the long run, reduced reliance on third-party cookies will prove positive for marketers. Here’s why.  Improved Audience Accuracy Google’s curbing of third-party…

CodecWorks broadcast quality live encoding software for digital TV Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), today announced a partnership and integrations with Elecard, a prominent provider of software products for encoding, transcoding, monitoring and analysis of video and audio data in diverse formats. Elecard has integrated the Zixi Software-Defined Platform with CodecWorks, a professional…

Cloud-based offering enables real-time editing from anywhere Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), today announced a partnership and integration with Blackbird, the world's fastest, most powerful professional cloud video editing and publishing platform that provides rapid access to video content for the easy creation of clips and highlights to multiple devices and platforms. Blackbird powers…

Blackbird plc, developer and seller of the market-leading cloud video editing platform, Blackbird, has launched a new website to support its international growth. The website has been specifically designed to clearly explain the enormous efficiency benefits Blackbird brings to enterprises that need to create and publish video content at scale – from anywhere. The website has a modern, clean design allowing easy access to Blackbird's many benefits and features, customer case-studies, latest news, events, thought-leadership…

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a Global Indian Entertainment Company, today announced its partnership with mobile phone giant Samsung. As part of the collaboration, Samsung Galaxy users based in India can now access the best of movies, original shows, music, short-format content, Quickie and more from Eros Now on the ‘My Galaxy’ app. Marketing Technology News: Phunware Launches National Ventilator Registry Smartphones are very…

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

VideoElephant, a global aggregator and distributor of video content, is delighted to announce its partnership with Zoomin to bring additional premium content to its library. Zoomin is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z. The VideoElephant library hosts over 2 million videos made available in global markets, across a range of genres and languages. The…

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV Digital advertising leader Exponential Interactive announced this week that it is rolling out its new, video-driven business division, VDX.tv, in all global markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in…

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video-driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October…

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…