Browsing Tag

OTT

VuClip Integrates Bitmovin’s Cloud Agnostic Video Encoder on Google Cloud

Bitmovin , a global leader in online streaming video technology, announced that VuClip, one of the largest technology-driven media companies in the world that delivers on-demand entertainment to emerging markets, has achieved scalable, high-performance video encoding with Bitmovin on Google Cloud. The deployment is part of a new Bitmovin service offering, ‘Bitmovin Cloud Connect,’ that enables over-the-top (OTT) content providers such as VuClip to deploy the company’s cloud-agnostic encoding solution on all existing…

Brightcove And ByteArk Bring Superior New Media And OTT Technologies To Customers In Thailand

The new partnership enables customers to deliver seamless viewer experiences to audiences across devices in a reliable, scalable, and secure way Brightcove® Inc. (NASDAQ: BCOV), the global leader in video for business, today announced a technology partnership with ByteArk, a leading content delivery network (CDN) service provider in Thailand, to support customers looking to use video to connect with viewers all over the world. Together, Brightcove and ByteArk will further empower media organizations, content…

Viva Entertainment Group/AKA VivaLive TV Signs Deal To Bring SimulTV To The US And Latin America

Viva Entertainment Group, Inc (OTC: OTTV), a developer of OTT systems through which television services are delivered using the Internet, Is pleased to announce it has signed a deal with urban celebrity boxing for all their events. SimulTV is the leader in global media streaming platforms with over 100 plus channels.  Under a new partnership with Viva Live, SimulTV will stream them all to millions of viewers in US Central and South America Marketing Technology News: Strata Introduces Identity Orchestration Platform for…

Comscore To Present Annual State Of OTT Webinar On Latest Usage Trends

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce its annual State of OTT Webinar is taking place on June 24 at 2pm ET. The webinar, featuring Senior Director of Product Management James Muldrow and Senior Vice President of Commercial Tara Gotch, will shed light on how U.S. consumers have engaged with OTT content and devices during the 2020 pandemic and beyond. Marketing Technology News: Veriff Releases New Anti Money Laundering Compliance…

GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides digital video advertisers consumer insights based on offline behavioral data for enhanced campaign reach, accuracy, and measurement. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Forty-five percent of consumers…

Centriply + Claritas, Now Enabling Data-driven Linear Tv Ad Campaigns At The Household Level

Advanced Linear TV advertising agency Centriply, announced a collaborative effort with Claritas to help brands maximize their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with audience profiling capabilities, brands can leverage the right targeting to increase growth and profitability, utilizing the scale of linear TV to…

SOUTHWORKS Announces Support for AWS for Media & Entertainment Initiative

SOUTHWORKS announces support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to accelerate migration of media workflows and innovation for Direct-to-consumer and OTT Streaming. SOUTHWORKS, the global software development company people turn to for their most complex, high-profile projects, announced support for the AWS for Media & Entertainment initiative from Amazon Web Services (AWS) to accelerate migration of media workflows and innovation for Direct-to-consumer and…

Jennifer Prince, Twitter’s Global VP and Head of Content Partnerships, to Join Versus Systems Board of Directors

Versus Systems Inc. announced the appointment of Ms. Jennifer Prince to its Board of Directors. As the Global VP and Head of Content Partnerships for Twitter, Jennifer is responsible for Twitter’s global content arm, working with the world’s most renowned and conversation-driving publishers and creators on their creative, distribution and monetization. She leads Twitter's worldwide efforts engaging with media entities and individual creators across TV, film, music, sports, news, lifestyle, and gaming. Marketing Technology…

Independent Study Shows LiveRamp’s Authenticated Traffic Solution Drives More Than 340% Return on Investment for Marketers

LiveRamp the leading data connectivity platform, announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, brands and platforms across the globe, including in the US, UK, France, Italy, Spain, Germany, Australia and Japan. More than 70 demand and supply platforms and over 400 publishers, including 70% of the Comscore 20 and 65% of the Comscore 50, have adopted ATS to offer marketers a more efficient way to reach their customers and measure campaign outcomes without third-party cookies or…

Clinch Named A Cool Vendor in the 2021 Gartner Cool Vendors in Advertising Report

Clinch, the company that provides AI-driven omnichannel personalization and unique consumer intelligence to the world's leading advertisers, announced that the Company has been named a Cool Vendor in the Gartner 2021 "Cool Vendors in Advertising" report, published on April 29, 2021. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award Gartner's Cool Vendor research is "designed to highlight interesting, new and innovative vendors, products and services". The report also provides the following…

Bitmovin Launches Cloud Agnostic Video Encoding Solution

Bitmovin, a world leader in online streaming video technology, announced Bitmovin Cloud Connect, a new offering that enables over-the-top (OTT) content providers working on Google Cloud Platform (GCP), Amazon Web Services (AWS), and Azure platforms to deploy Bitmovin’s encoding solution  in their existing cloud. Bitmovin Cloud Connect is a new offering that may be used simultaneously with the company’s Bitmovin Managed Cloud. The powerful combination of these two services provides developers with more flexibility and added…

Best Practices to Avoid Advertising on Fake News

Spoiler Alert: The ability to truly avoid advertising on “fake news” remains largely unsolved. However, brands can still take steps to reduce the chances of inadvertently support such content. No responsible brand likes the idea of supporting fake news or misinformation—in theory. The real-life damage caused by untruths in media is obvious. From COVID conspiracies that worsened the pandemic worldwide to election disinformation that left our democracy on the brink on January 6th, it is clear our society has an “infodemic”…

Denver Sales Pro Dillon Joins Strategus

Strategus, the ad-tech industry's first programmatic CTV/OTT managed services provider, announced the appointment of Rachel Dillon as Executive Vice President of Sales and Marketing. Dillon previously served as Vice President with House of Revenue, a Denver consultancy that builds sales and training programs for clients across the country. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video… "Rachel has risen through the ranks to become one of the…

SpotX Announces Record Performance In 2020 and Now Reaches 70 Million Connected TV Households in the US

SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers. As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020, with four out of five consumers watching at least some ad-supported CTV programming. Advertisers took notice by diversifying their ad budgets and investing heavily in CTV with SpotX. Global ad spend on the SpotX platform…

GumGum Launches New OTT Video Ad Unit – Unlocking Previously Unavailable Video Inventory Across Streaming Environments

As one of the largest advertising platforms in the world, GumGum is expanding its offering to include a new video ad format that opens up video inventory that has never been available before. This new In-Video product allows brands to think past the commercial break and connect with customers in a non-intrusive way, by placing ads directly into uninterrupted video-content. Ultimately changing how advertisers effectively reach audiences in streaming environments and unlocking additional inventory for video publishers.…

Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse

Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising Integrity enables pre-bid protection of Smart’s inventory and ensures publishers’ and buyers’ safety from malicious and sophisticated fraud. Sophisticated invalid traffic poses a significant threat to the digital advertising…

TronTV Selects Kubient as Premiere Transparent Programmatic Partner for Ad Fraud Prevention Through KAI

Marking Kubient's First Programmatic OTT Desktop Partnership Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, announced its partnership with TronTV, the free AVOD streaming service reaching 85 million monthly viewers, as the platform's first premiere programmatic partner to detect ad fraud. The partnership will mark Kubient's first play in the desktop app space. Marketing Technology News: How to Start Creating…

Canvs AI Releases Cross-Platform TV View for Social Data on OTT and Linear TV Program Performance for Enhanced Insights

Canvs AI, the leading customer insights platform for text analytics, announced today the release of a new, cross-platform view for their Canvs TV platform. For the first time, the cross-platform TV view presents users with a quantitative and qualitative overview of how their program is performing across Twitter, Facebook, Instagram, and YouTube TV. The ability to easily toggle between these social platforms enables users to more quickly and accurately understand their audiences’ emotional and topical reactions to their…

Comscore Continues Measurement Innovation with New US Patent for CTV, OTT and Video Ad Effectiveness

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

New Universal Frequency Control Product Leverages Inscape Smart TV Data To Enable Near Real-Time Ad Inventory Management for Connected TV Campaigns VIZIO Ads, the award winning TV company's direct-to-device advertising business, unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Solving one of the biggest problems plaguing the over-the-top and connected TV…