OTT

iMedia Brands, Inc. announced that on September 22nd it signed a purchase agreement to acquire 123tv for an enterprise value of approximately $95 million, with an earn-out potential for an additional $50 million based upon achievement of…
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New research examines important role of content in driving subscriptions and the user experience New OTT research from Parks Associates finds that viewers who favor at least one particular type or genre of video content spend 70% of their…
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-New Popcornflix experience now available on iOS, Android, Apple TV and the Web -Enhanced app features, new search functionality and a modern navigation scheme -Adtech platform provides increased AVOD revenue opportunities with smart…
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New Research Reveals Emerging Consumer Streaming Habits and TV Viewing Preferences More than half (50.6%) of US consumers prefer using ad-supported video (AVOD) services to reduce or eliminate subscription fees, according to new research…
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As the digital landscape continues to grow, expanding our global footprint at Aqilliz will be critical to furthering our mission of enabling the ethical use of consumer data across the marketing ecosystem. With that, we’re thrilled to…
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Data From Their OTT/CTV Platform and Proprietary Header Bidding Solution Cite Publisher Revenue Gains in H1 Omnichannel ad tech platform and ad server Smaato published its H1 2021 Trend Report, celebrating that their publishers have not…
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Aug 18, 2021 Event to Feature a Cricket Franchise, Cricket Governing Body, Global Sports Network, Global Sports Agency, and a Global Sports Security Provider Verimatrix, the leader in powering the modern connected world with…
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Major brands that sell through local small-to-medium businesses know they need to be findable in the digital spaces that their customers frequent. That’s why SproutLoud, a leader in Distributed Marketing technology, is proud to announce a…
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Lee Enterprises, Incorporated, a leading provider of trusted local news and information and a major advertising platform in 77 markets, announced the company will work with Amazon Advertising to offer “Over The Top,” or OTT, services to its…
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Digital Video spend doubled year-over-year, CTV growth exceeds 200%, in H1 Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video, Connected TV (CTV) and curated media…
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OTT Data-as-a-Service Leader Prioritizing Corporate-Level Consolidation Conversations With Assistance from Digital Media Consultancy PeerLogix , a recognized leader in the OTT data-as-a-service space, has engaged digital media…
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Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform. Cadent announced the launch of the first cross-screen…
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Frost Prioleau, CEO and Co-founder, Simpli.fi joins us for a quick chat to talk about the importance of including TV advertising in today’s media mix while sharing a few best practices for advertisers to keep in mind: _____ Welcome to…
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NewsON, the nation's largest streaming service for local news content, today announced it has completed the relaunch of its product offering across all supported platforms. The free app, which offers ad-supported access to live and…
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Clinch, the company that provides AI-driven omnichannel personalization and unique consumer intelligence to the world's leading advertisers, has been named to the 2021 AdExchanger Programmatic Power Players list for the second consecutive…
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New Brand and Website Launched for End-to-End Managed SaaS Platform Which Enables Providers to Expand their Direct Consumer Offering with a Premium Streaming Service; Integration with Proprietary Advertising Tech Facilitates Incremental…
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Tata Consultancy Services Will Help Speed and Scale SonyLIV’s Innovation to Accelerate its Journey Towards Becoming a Global Next-Generation OTT Player  Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services,…
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AnalyticsIQ, a leading marketing and analytics data innovator, is excited to announce that Allison Branton has joined the company as the Head of Advanced TV, responsible for leading all strategic partnerships in order to deliver…
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MediaMath, the acclaimed global independent advertising technology company for brands and agencies, announced a collaboration for ad tech with Airtel, India’s premier communications solutions provider. The partnership demonstrates…
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Xandr announced the launch of a first of its kind technology that is aimed to help the largest TV distributors better manage and sell addressable inventory holistically. Building on Xandr’s leading forecasting capabilities, Yield Analytics’…
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