What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
What Supply Partner Consolidation (SPC) Means for Advertisers
With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural …
3 Reasons Your Programmatic Team Is Losing You Money
Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me …
4C and IRI Deepen Relationship for Linear TV and OTT
Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing …
Brightcove Publishes Annual Asia Over-The-Top (OTT) TV Research Report On User Adoption, Payment, and Advertising Preferences
54 percent of ‘Lapsed’ OTT respondents plan to re-subscribe in the future, broadening market opportunities for providers Brightcove Inc., the …
Alticast’s AltiPlatform To Serve As Foundation Of Turk Telekom’s Next-Gen Service
Alticast, an end-to-end media platform provider, announced that Turkey’s leading telco, Turk Telekom, has selected Alticast’s AltiPlatform- Web middleware to …
More Streamers Prefer Local Over National Ads According to New Survey
Free-Ad Supported Streaming Services Offer New Opportunities for Local Advertisers When consumers flip on their TVs, they aren’t always just …
Verizon Digital Media Services to Deliver Global Streaming Platform Powered by Microsoft Azure
Verizon Digital Media Services Platform to Optimize Global Content Workflows and Drive the Future of Media Through Integration with Microsoft …
Leading OTT Data Management Platform Tru Optik Closes $10 Million Venture Round
Round Led by Mithera Capital with TransUnion, Connecticut Innovations, Arab Angel Fund and Progress Ventures to Enable Global Expansion for …
TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp
Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising …
VITEC Acquires T-21 Technologies
VITEC, a worldwide leader in advanced video encoding and streaming solutions, announced the strategic acquisition of T-21 Technologies, a provider …
RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution
RhythmOne Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality …
Comscore Brings its Digital Audience Measurement to Include Snapchat Discover
The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for …
Simpli.fi Launches Nationwide Addressable Connected TV and Over-The-Top Advertising Solution
Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform …
Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan
(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over …
Interview with Matthew Wasserlauf, CEO and Founder, Torrential
"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video …
PeerLogix Expands Team, Prepares for Q4 Growth
PeerLogix, Inc., the established standard for tracking Over-the-Top viewership data on Smart-TV, desktop and mobile, has announced its engagement of …
TechBytes with Dan Hess, Chief Product Officer, comScore
Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore …
ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit
ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has …
PeerLogix Announces Partnership with Largest Third-Party Data Marketplace
PeerLogix, Inc., the established standard for tracking Over-the-Top (“OTT”) viewership data on Smart-TV, desktop and mobile, announced it has successfully …