OTT

SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and significantly more access to consumers. As the pandemic raged across the globe, a record number of viewers tuned in to streaming TV in 2020, with four out of five consumers watching at least some ad-supported CTV programming. Advertisers took notice by diversifying their ad budgets and investing heavily in CTV with SpotX. Global ad spend on the SpotX platform…

As one of the largest advertising platforms in the world, GumGum is expanding its offering to include a new video ad format that opens up video inventory that has never been available before. This new In-Video product allows brands to think past the commercial break and connect with customers in a non-intrusive way, by placing ads directly into uninterrupted video-content. Ultimately changing how advertisers effectively reach audiences in streaming environments and unlocking additional inventory for video publishers.…

Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising Integrity enables pre-bid protection of Smart’s inventory and ensures publishers’ and buyers’ safety from malicious and sophisticated fraud. Sophisticated invalid traffic poses a significant threat to the digital advertising…

Marking Kubient's First Programmatic OTT Desktop Partnership Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively, today announced its partnership with TronTV, the free AVOD streaming service reaching 85 million monthly viewers, as the platform's first premiere programmatic partner to detect ad fraud. The partnership will mark Kubient's first play in the desktop app space. Marketing Technology News: How to Start…

Canvs AI, the leading customer insights platform for text analytics, announced today the release of a new, cross-platform view for their Canvs TV platform. For the first time, the cross-platform TV view presents users with a quantitative and qualitative overview of how their program is performing across Twitter, Facebook, Instagram, and YouTube TV. The ability to easily toggle between these social platforms enables users to more quickly and accurately understand their audiences’ emotional and topical reactions to their…

Achievement adds to Comscore's industry-leading ad measurement suite and underscores commitment to innovation Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that the US Patent and Trademark Office (USPTO) has granted it a patent on its "System and Method for Analyzing the Effectiveness of Content Advertisements". This patent covers Comscore's process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by…

New Universal Frequency Control Product Leverages Inscape Smart TV Data To Enable Near Real-Time Ad Inventory Management for Connected TV Campaigns VIZIO Ads, the award winning TV company's direct-to-device advertising business, unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Solving one of the biggest problems plaguing the over-the-top and connected TV…

New Mobile Streaming Report by Adjust finds 52.5% of consumers worldwide have used smartphones to stream more video content amid social distancing Over The Top (OTT) streaming has exploded as consumers seek out on-demand entertainment more than ever before, according to a new report released by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth that the majority of mobile streaming takes place on commutes, 84% of consumers across…

H Code, the largest Hispanic digital media company in the U.S., is excited to announce the appointment of Damian Benders as General Manager of B Code as the company prepares for its next stage of growth. H Code envisions a future for media and advertising where everyone is authentically represented. Acting on that vision, H Code hopes to apply its learnings over the past six (6) years and establish B Code with the help of Benders, who will lead the launch of this expansion into Black media. B Code aims to reach, target,…

New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by connecting directly to buyside tools, delivering on the needs of advertisers for more control of cross-publisher optimization within existing workflows Omnicom Media Group becomes the first agency to integrate its in-house tool, Omni, in new partnership with OpenAP OpenAP, the advanced…

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore is excited to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences…

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021 Cadent, the advanced TV platform company, announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global, one of the world's leading converged video, broadband and communications companies. Cadent has now expanded its automated addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow…

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio and React Presents, announced that it has engaged J.P. Morgan as its financial advisor to review potential strategic transactions, including acquisitions, strategic partnerships and other opportunities to grow the Company's business. Robert Ellin, LiveXLive's Chairman and CEO, commented, "We are enthusiastic about the prospects of LiveXLive. Our operating…

Israeli Startup exits stealth to provide the entertainment industry the ability to localize content into multiple languages at the click of a button deepdub is thrilled to announce the launch of their platform to extend and retain audience experiences for entertainment organizations and content providers. Powered by advanced AI and deep learning technology, deepdub provides the industry the ability to localize content into multiple languages at the click of a button. For decades, the entertainment industry has seen…

IAB Tech Lab has released the authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV (CTV) and Over-the-Top (OTT) inventory, for a 30-day public comment period, which begins today and lasts until January 14, 2021. Through these enhancements, the IAB Tech Lab Programmatic Supply Chain Working Group intends to support CTV/OTT apps in which multiple entities may have ownership rights over ad slots, commonly referred to as…

Growth in Addressable TV, Programmatic, Supply Path Optimization, and Data-Layered Campaigns Among Predictions by Industry Leaders SpotX, the leading global video advertising platform, announced the release of its "2021 Global Video Advertising Trends" report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year. "With the incredible growth of digital TV and streaming in the past year, it's evident that we are in the midst of…

Sycamore Entertainment Group, Inc. (SEGI) is pleased to announce the launch of SEGI TV, a new streaming network that will reach more than 100M U.S household televisions and 200M users via OTT (Over The Top) and mobile devices. SEGI TV will offer its viewers premium, mainstream and exclusive content via Advertising Video On Demand (AVOD). Including diversity, equality, sports, climate change and other multicultural subject matter. Content acquisition will be aided by partnerships with Vuulr and Rights Trade, both leading…

Entrepreneur and Digital Industry Veteran Brings Growth and Leadership Expertise to the Role PubMatic, the sell-side platform that delivers superior outcomes for digital advertising, announced that digital industry leader and successful entrepreneur Susan Daimler will join the board of directors. Daimler brings two decades of digital entrepreneurship and leadership to her new role at PubMatic. She currently serves as senior vice president of Premier Agent at Zillow. Marketing Technology News: 1WorldSync to Acquire CNET…