EnhanceTV Can Now Simplify Complex Content Processes, Automate Repetitive Tasks and Drive Subscriptions with Ease

Ooyala is powering a modern video portal and automating media operations for Australian-based EnhanceTV with the Ooyala Flex Media Platform, a video content supply chain solution being used by innovative content owners worldwide to automate tasks, simplify workflows and speed up the time-to-market. The solution, deployed on cloud infrastructure, was implemented by Ooyala’s Gold partner, Digital Logistics, and most recently won the Innovation in Education category of the ABE Awards in Australia.

Using the Ooyala Flex Media Platform, EnhanceTV Can Simplify Complex Content Processes, Automate Repetitive Tasks And Easily Drive Subscriptions.

The Ooyala Flex Media Platform powers the EnhanceTV service from curation, production, ingestion, to distribution and video-on-demand playback. Ooyala’s Content Production and Content Distribution solutions automate repetitive tasks, simplify complex processes and deliver content timely to the end-users. The digital video playout solution within the platform provides a modern interface and powerful create and search functions, so users can easily create clips and share them.

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EnhanceTV, a subsidiary of the not-for-profit organization Screenrights, offers a subscription-based service providing Australian educators in primary and secondary schools with licensed television and film video content, including news, clips and documentaries, for use in the classroom. Educators are able to curate and share content via the service. Screenrights wanted to build a modern and scalable video portal that offers a great user experience and an easy way discover content. They also wanted to establish an automated and scalable process to manage and publish content from their contributors.

“We needed a solid and scalable solution to modernize our legacy infrastructure, support our business expansion and to manage our large library of content and complex business rules,” said Stefan Savva, Head of EnhanceTV. “The Ooyala Flex Media Platform, with its flexible architecture and strong orchestration capabilities, helps us to increase efficiencies, reduce manual processes, and manage our growing library of content.”

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“One of the biggest pain points faced by content owners today is how to get engaging content to market faster and at a lower cost,” said Jonathan Huberman, CEO, Ooyala. “They need leading-edge yet easy-to-use tools that can integrate with their existing systems and produce, manage and distribute content efficiently.”

“Since Digital Logistics implemented the Ooyala Flex Media Platform for us, we have seen increased engagement and usage from our subscribers and are confident that we can keep growing our business aggressively,” said Stefan Savva.

“We are delighted to be working with Digital Logistics to power the service for EnhanceTV and deliver cost savings,” said Patricio Cummins, Vice President of Asia Pacific and Japan region, Ooyala. “With the Ooyala Flex Media Platform automating their workflows and repetitive tasks, the EnhanceTV team can focus on driving usage and revenue, with a future-proof platform.”