SLING TV Reinvents Happy Hour With Free Primetime TV Through Daily ‘Happy Hour Across America’

SLING TV Reinvents Happy Hour With Free Primetime TV Through Daily 'Happy Hour Across America'

– As part of the ‘Stay in & SLING’ initiative, SLING TV unlocks primetime TV nightly with SLING Blue service free from 5 p.m. ET to midnight every night

– News consumption on SLING TV has risen 164 percent, but viewers switch from news to entertainment starting at 6 p.m.

– Live TV without the cover charge, available at sling.com on popular web browsers

SLING TV is introducing a new kind of happy hour with “Happy Hour Across America,” offering free TV every night to help the nation unwind after days of difficult news and sheltering in place. SLING TV’s “Happy Hour Across America” unlocks free primetime TV nightly as a public service to American families practicing social distancing at home. Starting, those new to SLING TV can register to watch free TV every night from 5 p.m. to midnight.

Marketing Technology News: Wurl Network Surges Past 400 Channels

“Since we can’t serve you a beverage or basket of hot wings, we’re introducing a new kind of happy hour – TV ‘on the house’ every night,” said Warren Schlichting, group president, SLING TV. “Much like a real happy hour, TV is often a shared experience. So grab your favorite refreshment, tune in with your friends and family, and get those group chats ready.”

As the COVID-19 crisis has unfolded, television news consumption on SLING TV climbed by triple digits over the last month, increasing 164 percent. SLING TV customers have leaned into TV as their evening escape, with viewers switching from news to entertainment starting at 6 p.m. ET and peak viewership hitting at 10 p.m. ET across SLING TV’s services.

Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp

Happy Hour Across America

Happy Hour Across America opens the SLING Blue service to new SLING customers, offering more than 50 live channels, free cloud DVR and over 50,000 on-demand titles, and allows simultaneous viewing on three screens. SLING Blue offers a variety of today’s most popular entertainment and news channels, including: A&E, AMC, Bravo, CNN, E!, FOX News, FX, HGTV, HLN, MSNBC, TLC and more.

Marketing Technology News: WalkMe Ensures Business Continuity by Empowering Employees and Customers With Digital Adoption

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like