Subnation Media, an entertainment holding company focused on the culture of gaming and lifestyle of esports, and C21 Media’s Content Canada, the leading platform and events producer promoting Canada’s role in the global content market,  announced the phase one lineup for Gaming Video Content Connect (GVC Connect). The inaugural event will take place virtually from June 21-25 and feature executives from TikTok, Super League Gaming, Turner Sports, and Subnation.

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“Gaming content is seeing a massive uptick and mainstream adoption from streaming powerhouses like Netflix and Amazon,” said Doug Scott, Co-Founder and Chief Managing Director of Subnation. “We are excited to bring together industry leaders in the gaming and entertainment community and provide a forum for creators to collaborate on, acquire and distribute original gaming video content.”

The mainstream growth of gaming and esports has created both the need and opportunity for an industry event dedicated to exploring business partnerships, content strategies and thought leadership. With over 2.8 billion gamers worldwide set to generate revenues of over $189.3 billion in 2021, this new, curated esports and gaming marketplace will provide media and gaming companies, streamers, content creators, and brands with innovative ways to engage with this valuable audience, and embrace the impact gaming is having on the evolving content ecosystem.

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“We recognize the burgeoning opportunities for the content industry being created by the explosive growth of esports and gaming”, said Ferne Cohen, CEO, Content Canada. “This is an exciting collaboration, and we look forward to working with the experts at Subnation to present this first-of-its-kind content conference and market in Canada.”