TikTok

Mediaocean will support Publicis with omnichannel technology to serve advertisers across a growing footprint with best-in-class ad tech products at scale Mediaocean, the mission-critical platform for omnichannel advertising, today…
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Emplifi’s Q4 2022 Social Media Benchmark analysis reveals social media trends; channel growth, engagement data; and customer response times across platforms worldwide Emplifi, the leading unified customer experience platform, today…
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Want to grow your target audience manifold? Use TikTok marketing and ads... TikTok has taken the marketing industry by storm as global brands like Amazon and Taco Bell are creatively advertising their products there. These advertisements…
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Leading Global Performance Marketing Agency Unveils Report to Help Advertisers with Key Insights to Create Successful Campaigns on Leading Popular Social Media Platform M&C Saatchi Performance, a leading global performance marketing…
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Ulrik Bo Larsen, Founder of Falcon.io and CEO of Brandwatch since 2021, hands over the reins as Tran is elevated from President and Chief Commercial Officer Brandwatch, the leading enterprise social suite, announced that its Chief…
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Ulrik Bo Larsen, the Brandwatch CEO and Founder of Falcon.io, hands over the CEO baton to Cali Tran Brandwatch, the leading enterprise social suite, announced that its Chief Executive Officer, Ulrik Bo Larsen, has moved into an advisory…
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The prevalence of social media and our reliance on the Internet gave rise to influencer marketing, the concept of leveraging an individual’s audience to advertise our products. Despite being far from a new idea, influencer marketing…
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Black Swan Media Co was created in 2017 by Bruno Souza to help businesses increase their website traffic, conversations, and sales through transparent reporting, lucrative ROIs, exceptional customer service, and access to a large lead…
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The influencer market is predicted to reach a size of $17.4 billion by the end of 2023, representing a 14.47% increase from 2022. The report also reveals that the average initial spend on an influencer is $257, with 46% of paid…
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Krishna Subramaniam, Co-founder & CEO at Captiv8 discusses the growing role of influencer marketing in today's digital ecosystem: __________ Welcome to this MarTech Series chat, Krishna, tell us about yourself and more about…
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data.ai releases its annual State of Mobile Report which sees consumers spending more than 5 hours per day on mobile data.ai, the leading mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for…
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In the years leading up to COVID, it became crucial to educate the buy- and sell-side advertising ecosystem about the rise of digitally native consumer brands, the digital evolution of established brands, and how both are disrupting the…
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More than half of small retailers and restaurants that use TikTok say it’s extremely valuable to their overall marketing performance, according to Capterra research As TikTok rises in popularity among consumers, there’s good reason…
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New research finds shoppable TV ads particularly attractive to male millennials According to new research from Aluma Insights, half of online adults recall seeing shoppable ads on television. Of these consumers, 39% have engaged a…
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Riddled with record inflation, 2022 presented new challenges for marketers as consumer behaviors continued to rapidly fluctuate. Now more than ever, purchases are influenced by value, timeliness and convenience. Heading into the…
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Your company can lack many things to stay afloat and alive except customers. Let's not pretend customers (and their money) are the only thing keeping your business in the game, regardless of the industry. There are many strategies to…
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Hi, Michael. Welcome to the MarTech Interview Series. Please tell us a little bit about your role at Cirus Foundation and how you arrived here. I am the co-founder of Cirus Foundation, a multi-layered solution combining hardware and…
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Ryan Schram, President & Board Director at IZEA talks about the changing scope of influencer marketing: _________ Welcome to this MarTech Series chat, Ryan, tell us more about yourself and your time at IZEA, we’d love to hear about…
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Gamelancer Media Corp., a media & entertainment company producing short-form video content for brands, with broadcast on its 27 owned-and-operated TikTok, Instagram, and Snapchat channels, is pleased to announce that it generated …
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Last week's Google Ad manager outage only begins to reiterate a modern-day marketing fundamental for B2B marketers: having too much dependency on one channel or marketing/ad plan will never be enough in a multi-channel ecosystem. Catch more…
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