Browsing Tag

TikTok

Music.ly, TikTok, Triller and MoviePass Innovators Unite to Create Digital Media Disruption

Vinco Ventures, Inc. Executes Agreement to Complete a Plan of Merger with ZASH Vinco Ventures, Inc. and ZASH Global Media and Entertainment Corporation (“ZASH”), a U.S. based entertainment, content and distribution company, announced the signing of an Agreement to Complete a Plan of Merger subject to certain conditions, creating exciting acceleration and growth in live-streaming content, video-sharing, distribution and production within its own ecosystem. ZASH, led by media disruptor and financier Ted Farnsworth, Music.ly…

BBTV Launches New Service Offerings to Instagram and TikTok Influencers

BBTV Helps Influencers Boost their Brand, Grow their Audience, and Drive Monetization BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, announces the launch of new offerings at scale to influencers across all genres of content on Instagram and TikTok. BBTV's expansion of services to Instagram and TikTok creators furthers the company's high margin Plus Solutions, which include Branded Entertainment Sales and SaaS/Content Management. As of …

How to Increase the Click-Through Rate of Music Videos With the Help of Covers

YouTube is one of the major platforms for the development of musicians. More than 2 billion people visit the platform every month, and music is the second most viewed category among all content on YouTube. But promoting musicians through the platform is not so simple. At AIR Music we often encounter the following trend: musicians are ready to spend tens of thousands of dollars to shoot a video and only 10 minutes to create a cover for it. As a result, they spend their budget but do not get enough number of views.…

How to TikTok: 4 Key Steps as Told by a Brand

With over 800 million active users worldwide, TikTok has become a force to be reckoned with. It's offered in 154 countries, has the highest social media engagement rates per post, and 9/10 TikTokers use the app multiple times a day. A major perk is that it's still in its early stages, so building an audience on the platform is easier than on anywhere else online. If you’re thinking TikTok is for teens—think again. Users of all ages, celebrities, influencers, publishers, and businesses are joining the TikTok phenomenon.…

Later Ranked Number 16 Fastest-Growing Company in Canada on Deloitte’s 2020 Technology Fast 50

The leading visual social marketing platform, Later attributes 1074% Revenue Growth over four years to ongoing product advancements, and machine learning capabilities built to support over four million global users. Later, the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok, is presented the Deloitte Technology Fast 50™ program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes Canada’s 50 fastest-growing technology…

Wickes Launches UK’s First Home Improvement Campaign on TikTok in Partnership With TAKUMI

Home improvement retailer Wickes, is the first brand in its industry to launch a campaign on TikTok, partnering with leading global influencer marketing agency, TAKUMI. The #MyWickesMyWay campaign, which involved seven content creators each producing a video on the social media platform, is designed to drive awareness of Wickes’ range of products and reach a new audience with authentic and creative content. Working with TAKUMI, the TikTok creators were tasked with adapting existing trends including DIY tips and…

OpenSlate and TikTok Partner to Deliver Brand Safety Solution for Advertisers

Company builds on expertise in content ratings to deliver a brand safe environment for TikTok advertising OpenSlate, the leading provider of content ratings across the world's largest digital platforms, announced a partnership with TikTok, the leading destination for short-form mobile video. OpenSlate and TikTok are offering a third-party verified brand safety solution for TikTok advertising. TikTok is growing at a rapid pace, with more than 100 million American monthly active users. Advertisers are eager to engage -…

transcosmos Signs Exclusive Selling Agreement in Japan With Dash Hudson, Leading AI-Powered Visual Marketing Software Highly Praised by Top…

Aiming to help Japanese brands increase revenue on social media channels like Instagram by predicting performance transcosmos inc. is honored to announce that Dash Hudson (Headquarters: Nova Scotia, Canada; CEO: Thomas Rankin) has granted exclusive selling rights in Japan for their proprietary visual marketing software to transcosmos. As Dash Hudson begins to grow in the Japanese market, this exclusive selling agreement allows transcosmos to offer consulting and SNS operations services to Japanese clients on behalf of Dash…

Playbook Media Announces Launch of New TikTok Video Advertising Capabilities for Brands and Advertisers

As a New TikTok Marketing Partner, Playbook Media Announces New Offering to Complement Existing Services Like Facebook and Instagram Media Buying, Creative, and Strategy Playbook Media, the full-service performance marketing and creative agency, announced the launch of its new TikTok advertising capabilities for brands and advertisers. With this new offering, Playbook Media is now able to offer TikTok advertising as a service and help brands and advertisers create fun, creative video ads that will promote their business.…

Fitbit Test Reveals the MOST Relaxing Hobby You Should Take Up This Year

The most relaxing hobby with the lowest measured heart rate is knitting - with 65 beats per minute it was voted by 93% of Brits as the most relaxing. Knitting can lower your resting heart rate to 75% whereas, ‘pedal to the metal’ hobby, biking can increase it by up to 118.75%! In last place is cycling with 175 beats per minute and only 29% of people saying it is the most relaxing hobby. According to Brits and the Fitbit test, the top five most relaxing hobbies to take up this year are: knitting, fishing, blogging,…

Josh Richards Joins Social Media App Triller as Part of Executive Team

Josh to Serve as an Officer on Triller's Executive Team, Griffin and Noah to Serve as Advisors As a growing number of companies and countries ban TikTok due to security concerns, social media A-listers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck have joined an impressive roster of top influencers and content creators jumping over to Triller, the leading AI-driven music video and entertainment platform in the U.S. and around the world. Richards, the co-founder of digital talent management firm TalentX…

Volunteers Make Music Videos, Share Hobbies and Stories, to Help Dementia Patients and Older Adults Isolated by COVID-19

More than 2 million older Americans reside in nursing homes and assisted-living facilities in America, and for many of them, particularly those in memory care units, the loss of outside visits due to COVID-19 has led to worsening mental and physical health. Massachusetts-based Generus saw the need and began an initiative allowing volunteers to create pre-recorded "Video Visits" to let seniors know they are not forgotten, ignored or alone. Marketing Technology News: Globo Named Anchor Partner Of Plug And Play’s Media…

Influencer Marketing Platform, Tribe Dynamics, Launches TikTok Tracking Software

It only takes seconds to understand how addicting Tiktok’s endless, hyper-personalized feed of short-form video content is. To ensure brands have the tools necessary to plan, execute, and measure influencer marketing programs across all social channels, Tribe Dynamics has launched in-app TikTok tracking features. With a growing user base of 560 million monthly global users, 43% of whom are not active on Instagram, TikTok presents a major brand awareness and influencer marketing opportunity. Customers will now be able to …

Influencer Platform ShopandShout Gains Manjit Minhas as Advisor

Vancouver-based ShopandShout has gained their most famous advisor yet, Manjit Minhas Vancouver-based influencer marketing platform ShopandShout has a new board member and strategic advisor, Canadian entrepreneur Manjit Minhas. ShopandShout, co-founded by Vinod Varma, is a digital ecosystem for influencers to reach brands for sponsorships and opportunities, and vice-versa. Influencer marketing continues to dominate the marketing landscape and is projected to become a $15 Billion dollar industry. For influencers, finding…

5WPR Poll Shows Shift in Social Media Interests due to COVID-19

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has released data from a poll that shows a prominent change in social media behavior during the pandemic. The poll was conducted on April 14, 2020 during the firm's webinar titled, "The Future of Social & Influencers: During & Post Pandemic," and was taken by 77 participants. Notable results are as follows: 77% are more active on social media since the stay at home orders went into place 52% would prefer to see influencers post…

ByteDance Names Kevin Mayer Chief Operating Officer

ByteDance Ltd. announced it has named Kevin Mayer Chief Operating Officer (COO) of ByteDance, effective June 1. Kevin will report directly to ByteDance Founder and Chief Executive Officer (CEO) Yiming Zhang, and will be charged with driving the global development of ByteDance, as well as overseeing corporate functions including corporate development, sales, marketing, public affairs, security, moderation, and legal. In his role as COO, Kevin will lead music, gaming, Helo, emerging businesses, and will serve as CEO of TikTok,…

TikTok Donates Over S$350,000 to Support Local Communities Affected By COVID-19

In partnership with Community Chest and local non-profit groups, HealthServe and ItsRainingRaincoats, the contribution will support frontline medical staff, migrant workers and other vulnerable groups As Singapore rallies in the fight against COVID-19 during this circuit breaker period, TikTok, the leading destination for short-form mobile video, donates over S$350,000 to support Community Chest, the fundraising and engagement arm of the National Council of Social Service (NCSS), as well as local non-profit groups…

Linqia Names Former AOL Head of US Sales as First Chief Revenue Officer

Tim Richards Brings Twenty Years of Media Experience to Leading Influencer Marketing Company Linqia, the leading influencer marketing company, announced the appointment of Tim Richards as the company’s first Chief Revenue Officer. Based in San Francisco, Richards will spearhead revenue-generation strategies and execution as Linqia enters its growth phase. “With extensive experience leading teams in hyper-competitive markets, we’re thrilled Tim is  joining our executive team as we further expand our offerings to meet…

New Streaming Data Shows Demand For Streaming Content Explodes As Advertising Declines And Roku’s Dominance Continues

Conviva's Quarterly State of Streaming Report for Q1 2020 Details Streaming Quality Challenges and Which Sports Teams are Winning with Social Video Conviva, the leader in global streaming media intelligence, released its quarterly State of Streaming report for Q1 2020 today, revealing large increases in viewing, a significant rise in missed advertising opportunities, unexpected social leaders on TikTok and the continued dominance of Roku in the connected TV space. Content Anytime, On Any Device Streaming consumption…

Sprinklr and TikTok Launch New Advertising Partnership

Sprinklr is the first enterprise software platform to support ad creation and management on TikTok Sprinklr, the leading Customer Experience Management platform (CXM), announced it is integrating with TikTok, becoming the first API partner to support in-feed video ads. This partnership allows advertisers to create and manage in-feed video ads on TikTok alongside ad campaigns on other social media channels all in Sprinklr. Today, Sprinklr is the most comprehensive platform for brands to optimize ad performance across…