Clinch Delivers World’s First Dynamic Instagram Stories for Personalized Video Advertising

Video AdvertisingSocial Media Advertising

By Sudipto Ghosh On Jul 17, 2018

Clinch Delivers World's First Dynamic Instagram Stories for Personalized Video Advertising

New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative

Move aside LinkedIn and Twitter, and make way for Instagram. In the chats we do with the global marketers from various industries, most agree to the growing prominence of Instagram Marketing and how the social media and image sharing platform is steadily becoming the ‘Product discovery platform’ of the future. With the launch of IGTV and a recent update to its Instagram Stories, knowing about Instagram Marketing is more important than ever before. Taking an unprecedented step into personalized Instagram video advertising, the global creative tech company has announced a new ability to offer dynamic and personalized Instagram Stories, enabling brands to serve a personalized video at scale. They are the first company to offer this.

The New Product Is an Extension of the Company’s “Clinch for Facebook” Offering, Enabling Brands to Create Dynamic Personalized Video Experiences on the Social Platform.

After the successful launch of “Clinch for Facebook”, Clinch, has become the first company to offer dynamic and personalized Instagram Stories, enabling brands to serve a personalized video at scale.

Despegar Sees 6X More Effective Video Advertising Connect with Clinch

Despegar, the leading online travel company in LATAM, experienced a 28 times increase in return on ad spend (ROAS) when using Clinch for personalized, dynamic Instagram Stories, making it six times more effective compared to the brand’s generic Instagram Story videos.

“Clinch enabled us to turn our Instagram Stories from a brand awareness strategy to a personalized experience that encouraged travelers to book more with Despegar,” said Andrés Patetta, CMO of Despegar.

Andrés added, “With Clinch, we are able to leverage our first-party data to engage with those that just booked a trip, as well as encourage travelers who hadn’t booked in a while to reengage with our platform.”

Beyond Instagram Stories, Clinch can also personalize the Canvas experience (e.g.: landing page, different interactive modules) within the platform. Creative can be changed based on a variety of data points including location, offer and demographics, etc.

“Instagram is really effective for brands as it provides a platform for deep engagement,” said Oz Etzioni, CEO of Clinch.

Ez added, “Unlike other social products, Instagram Stories provide a native content opportunity for consumers to connect with brands and discover products and services. Clinch is bringing the same level of personalization and scale that it has developed for Facebook and programmatic ad serving platforms to Instagram, enabling brands and agencies to shift from just focusing on reach and awareness to performance.”

Clinch Brings AI into Instagram Video Advertising for Better Personalization

Clinch leverages artificial intelligence to provide rapid A/B testing of creatives and generates personalized video and display campaigns at scale (thousands of versions). In addition, the product provides analytics and unique insights regarding client data segments and the best performing creative.

The product is the result of Clinch’s successful completion of the Facebook Marketing API Accelerator, a prestigious program offered by Facebook to encourage the development of technologies to support advertisers. Clinch for Facebook integrates directly with Facebook and Instagram’s API to remove barriers to entry and enables brands and agencies to leverage data to create personalized videos at scale.

Currently, Clinch provides brands and agencies with the ability to target consumers across all platforms and devices including web, mobile, in-app, social media platforms, and Connected TV. Clinch works across all DSPs and does not require technical integration.