This Holiday Shopping Season, Innovators for Video Analytics and Touchscreen Solutions Aim to Empower Companies with In-Store Interactive Video Marketing Capabilities

Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced a partnership with leading global supplier of touchscreen solutions, Elo, to enable interactive video solutions.

Elo, inventor of the touchscreen and holder of 400 global patents, provides touchscreen solutions to an extensive customer base which comprises many Fortune 500 companies, along with additional prominent global organizations across the retail, hospitality, entertainment, restaurant and grocery sectors. With more than 25 million installations across more than 80 countries, Elo customers praise its history of delivering and supporting commercial-grade solutions globally.

“Elo’s state-of-the-art touchscreen solutions are the perfect complement to the Viewbix platform,” said Jonathan Stefansky, CEO and co-founder of Viewbix. “The breadth and scope of Elo’s point-of-sale products empowers our customers to deploy Viewbix-enabled content at point-of-sale, on digital signage — virtually anywhere. For retailers, video marketing is a significant resource to drive engagement with holiday shoppers.”

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With the collaboration, Viewbix customers have access to Elo devices to interact with their audience at critical decision points at restaurants, trade shows, malls, events and universities, giving customers deeper insight into the effectiveness of specific videos and calls-to-action in a given setting.

Viewbix’s content development tools enable marketers to add rich branding and interactive elements – from call-to-action buttons to email captures – to digital videos, and their proprietary analytics and performance reporting solutions. Further, Viewbix equips brands with real-time insights to enrich businesses to understand which messages resonate with their audiences, and ways to leverage that data to empower a more effective video experience.

“Video marketing’s ability to deliver information makes it one of the most effective tools for sales conversion, and our products amplify consumer engagement with state-of-the-art interactive technology,” stated Kristin Roubie, senior channel sales manager, interactive systems of Elo. “This partnership enables our customers to further augment our capabilities by harnessing the power of Viewbix’s solutions to add rich branding and additional interactive components to their campaigns, and bolster analytics on their videos’ effectiveness to drive ROI.”

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Elo’s interactive displays range in size from 7-65-inches, and the flexibility of Elo components signify their displays can be implemented in a broad variety of devices. Current installations of the innovative touchscreen devices include, but not limited to interactive signage, gaming machines, kiosks, hospitality systems, wayfinding displays, point-of-sale terminals, self-order solutions, interactive retail displays and transportation applications, with new applications being devised every day.

“Video is revolutionizing the way consumers shop and the way retailers advertise. Extending your video strategy and distribution into the physical store will help capture consumers’ attention and boost sales throughout the holiday season, giving brick-and-mortar stores the opportunity to capitalize on in-person interactions,” says Stefansky.

The combination of Viewbix’s interactive video technology and video analytics suite with the flexibility of Elo’s interactive touch screen technology, launches a comprehensive solution for companies to leverage video content across the spectrum of distribution platforms to enrich video marketing campaigns.

Marketing Technology News: TechBytes with Gabe Morazan, Director of Product Management at Crownpeak