BlueGreen Water Technologies, Ltd. (“BlueGreen”), an Israeli based cleantech company, announced that it has named Maayan Nave as Chief Marketing Officer. Nave will lead the company’s global marketing strategy, global communications, content and integrated video marketing, as well as public relations initiatives for BlueGreen in the company’s activities in the US, China, South Africa, Russia, and Israeli markets.
Nave is the owner of global strategic marketing communications consultancy agency Now-You Global Communications, operating in New York City and Tel-Aviv, and has been named Best Global Communications Strategist by British CV Magazine and by USA Today. Nave has previously spearheaded all global communications for the sparkling water brand SodaStream, where he led pioneering marketing strategy of more than 60 PR, social media and guerrilla marketing agencies in 45 markets around the globe. Nave’s disruptive integrated marketing activities have been recognized by some of the world’s top marketing competitions awarding SodaStream with the Golden Drum 2016, Euro Effie 2017, Sabre Award 2017, PR Daily’s Campaign of the Year and others. Recently Pepsi announced a $3.3 billion deal to purchase SodaStream.
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“I’m thrilled to join BlueGreen’s disruptive mission to save infested water-bodies around the globe from cyanobacterial outbreaks which are dangerous for both men, farm animals, and marine wildlife,” said Nave. “I’m especially proud to do so by empowering local communities with pragmatic safe and easy to deploy products.”
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“We’re excited to have Maayan join the BlueGreen family,” said Eyal Harel, CEO of BlueGreen Water Technologies. “Maayan’s global experience as a strategic leader makes him an important asset to bring awareness and execute our marketing and communication efforts.”
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