video marketing

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…

The 2020 results are in and SocialSEO has now emerged as the #1 Digital Marketing Firm in America. Once a year, the UpCity National Excellence Awards are presented to the top United States digital marketing firms. This year, SocialSEO moved to the top of UpCity's list as the #1 digital marketing firm in the nation. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach The awards celebrate highest customer satisfaction and brand integrity based on their UpCity rating, a…

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

Kukui Corporation, the maker of the All-in-One Success Platform, has launched a new video-based marketing application for the independent automotive industry that allows business owners to dominate their local market. As competition for consumer screen time continues to heat up, the Kukui Shop Video program provides repair shops with a fantastic opportunity to make their brand stand out from the crowd. When a consumer visits a website, there is a small window in which to entice them to interact. Shop owners need to tell…

The HOTH Introduces Their Newest Service: HOTH Product Videos, a Vital Accompaniment to Any ecommerce Product Listing. Let Potential Buyers Witness Their Next Purchase in a High Definition, Narrated Video. Whether Products Are Listed on Amazon, eBay, or a Separate Website, a Professional Product Video Can Provide the Extra Wow-Factor Needed to Convert Viewers into Purchasers The HOTH has recently created one of the most effective ways to reach out and grab customer's attentions. It can relay everything that’s awesome about…

The e-commerce industry is a wonderful thing. Business owners can set up shop and start making sales to buyers all over the world in no time. Shoppers enjoy endless options from stores and brands across the globe. But despite the many advantages it offers both buyers and business owners, it can be challenging for online retailers to come up with new and exciting ways to wow their online audience. Nowhere is the competition for customers as fierce as it is on the world-wide web. In order to stand apart from competitors sites,…

BlueGreen Water Technologies, Ltd. ("BlueGreen"), an Israeli based cleantech company, announced that it has named Maayan Nave as Chief Marketing Officer. Nave will lead the company's global marketing strategy, global communications, content and integrated video marketing, as well as public relations initiatives for BlueGreen in the company's activities in the US, China, South Africa, Russia, and Israeli markets. Nave is the owner of global strategic marketing communications…

This Holiday Shopping Season, Innovators for Video Analytics and Touchscreen Solutions Aim to Empower Companies with In-Store Interactive Video Marketing Capabilities Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced a partnership with leading global supplier of touchscreen solutions, Elo, to enable interactive video solutions. Elo, inventor of the touchscreen and holder of 400 global patents, provides…

New solution to help small businesses effortlessly build video-centric marketing campaigns Wave.video will reveal a major product transformation on November 20th. The new product roadmap, named "Video funnels", will use Artificial intelligence (AI) to help digital marketers and small businesses create, repurpose, and manage videos for the entire customer journey. "There is a vast and underserved market seeking affordable video-centric solutions that combine hosting, editing, and conversion tools for the entire marketing…

Imagine, for a moment, a world in which reality corresponds to your deepest desires almost as soon as you start entertaining them. Something along the lines of getting back home from work while cursing your car dealer and, suddenly, your digital device starts displaying video content featuring links to corresponding competitive solutions. You decide to dismiss it as a fluke or a figment of your imagination, so you try to cure exhaustion by watching a favorite TV show and dreaming of crunchy pizza when, all of a sudden, the…

With Digital Marketing spend aimed to reach nearly $150 billion in the US by 2023, according to Forrester, there’s no question that Marketing is an important function for any business. While there is no hard rule on how much a business should spend on Marketing, the Finance department is an important ally in ensuring that Marketing spend and strategies can be implemented. Wistia’s main product is a Video Marketing application, used by over half a million businesses. As a company, we understand how important marketing is…

In the past 12 Months, 96% of Marketers Have Placed AD Spend on Video Marketing on Social Animoto, the company that makes it easy for anyone to create professional marketing videos, released its annual report, Social Video Trends: Consumer & Marketer Insights for 2020. This report investigates a survey of consumers and marketers to find out how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers' approach to social media marketing. Social Video Drives…

Nowadays, Video Marketing has become the most powerful way to reach audiences. It has quickly transformed the demand of customers. The increased use of Video Marketing has also affected how businesses reach their consumers and pitch their products. Research has shown that Video Marketing is much more convincing than any other Marketing type. It can target approx 81% of the customers reach once. From a business point of view, Video Marketing is more comfortable to create and work on. And seeing today's tremendous increase in…

Retail Giants to Deliver High-Quality, Low-Latency Video Streaming with Harmonic's VOS360 SaaS Today, video CX provider, Harmonic announced that Shop LC and The Jwelery Channel will use Harmonic solutions to power their OTT services for Shopping Experience. Shop LC  is an Austin, Texas-based online auction shopping network while The Jewelry Channel (TJC), U.K.-based sister company, leads in internet retailing of jewelry and lifestyle product. Using Harmonic's VOS®360 SaaS, Shop LC and TJC will be able to distribute live…

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it's versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one to make their advertising efforts stand out among the competition. As provided by Carola Jain, here are 4 ways to improve your Facebook video marketing. Provide captions with videos. By performing a…

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

Even though Facebook has moved away from being the cool, young kids' platform and more towards a mature, adult audience, it's power as a social media platform is still undeniable. While video sharing sites like YouTube and Tik-Tok are dominating the younger audience, Facebook video marketing still commands attention as a form of promising video content sharing. Videos precede higher engagement rates, and when paired with the massive user scope and a video-biased algorithm, Facebook becomes a video platform rivaling its…

We’re already way in 2019 but would you say your Marketing strategy is prepared for all these new trends that are completely revolutionizing the Marketing world? Nowadays, Marketing is becoming increasingly important for your business as it connects your brand with your audience on so many levels. And your customers need to feel that connection to make a purchase. To achieve the business results you want, you will need to focus more on Marketing. However, following all these trends can be a bit confusing as you’re not…