Browsing Tag

video marketing

Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts

Accounting and professional services giant Deloitte says customer-centric companies are 60% more profitable than less focused rivals. Analysts at Gartner note over two-thirds of companies now compete mainly on the basis of customer experience (CX). Forrester has shown that improving CX can be extremely profitable; brands that improve their experiences by just a single point can see more than $1 billion in added revenue. It’s no wonder so many companies are investing heavily in CX strategy, technology and training. Yet, at…

Aki Technologies Recognized for Video Marketing Innovation with 2020 MarTech Breakthrough Award

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced that its Moment Marketing with Eyeview technology has been selected as the winner of the “Best Live Video Marketing Solution” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top…

iHeartMedia, America’s Leading Podcast Publisher, And Radio Hall-Of-Famer Charlamagne Tha God Launch The Black Effect Podcast Network

A historic first-of-its-kind joint venture partnership developed to amplify Black voices, celebrate Black creators and invest in the Black community, with culturally relevant content across a variety of genres iHeartMedia, the No. 1 commercial podcast publisher globally according to Podtrac, and Charlamagne Tha God, one of the most influential and authoritative voices in media, announced a historic joint venture partnership to launch The Black Effect Podcast Network. “Blackness has an immediate, culture shifting effect…

eCommerce Business SEO Content Marketing, Video & Media Full Service Launches

SEO content marketing full service includes video and written content that is distributed to millions of media channels for e-commerce and local businesses wanting to improve online exposure and brand awareness Press release distribution service and content marketing firm, prREACH, is pleased to announce the launch of its newest offering, a full service content marketing system for eCommerce and local businesses. Consisting of both video and written content, the company's new Brand Builder Program is designed to help…

SnapCell Launches New Snap360 Feature

Automotive video tool, SnapCell has launched its brand new Snap360 feature, making it the complete digital and remote selling tool for dealers. SnapCell is a video marketing tool aimed at car dealerships throughout the US, and allows dealers to seamlessly create walkaround and technician videos, to support with upselling. Dealers can also host live video conversations with customers, whilst building rapport and trust. Snap360 comes as a brand-new initiative to allow customers to really get to know a car from the comfort…

Wave.video Presents a New Technology for Instant Video Content Updates

The new technology, based on the integration of advanced online editor and cloud-based video hosting service, allows making changes to the videos that have been already published on websites. In 2020 Wave.video makes a major pivot and turns from an online video editor into a comprehensive video marketing suite that includes instruments for video making, repurposing for multiple channels, video hosting, content management, online collaboration, and video analytics. The new technology makes Wave.video a unique solution…

How to Make the Most of Your Marketing Spend in the Current Economic Climate

The COVID-19 pandemic has been catastrophic for businesses, and it has left marketers scrambling to adapt to a completely new landscape. Customers are no longer where they were. Their spending priorities have gone topsy-turvy. And the future has become incredibly difficult to predict. When you combine all of this with shrinking sales, your marketing budget becomes extremely precious. It’s important not to decrease your marketing spend, but how you spend each dollar could mean the life or death of your firm. But it’s…

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020

The IoT allows more and more consumers to have an online presence almost 24/7 via devices: smartphones, tablets, smart boxes and sticks, smart speakers, watches — you name it. These developments open new opportunities for companies to reach and engage with their customers. Advertisers who opt for programmatic ads level up their marketing game in targeting various types of audiences. However, in 2020, it’s not just the programmatic that matters, but the type of content you choose — visual ads alone are no longer enough to…

Appinium Announces Major Update to the Most Effective Way for Salesforce Users to Leverage Video, Multimedia, and Learning

Appinium's technology makes them the only option for Salesforce users who want real-time marketing, sales enablement, learning and customer-service data, all in one place While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer-success, and learning data build natively on Salesforce. Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts,…

How to Use Video Ads to Promote Your Businesses on Facebook

Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital businesses can no longer rely on word of mouth and other organic traffic to meet their sales objectives. Thus, the need for advertisement. While Content Marketing exists in various forms, video ads have proven to be the new goldmine for businesses such as game production, branding, software, and mobile application development and the e-commerce…

Snappy Kraken’s New ‘Personal Connection Video’ Tool a Game-Changer for Financial Advisors

Turnkey system offers prepared scripts, ready-made branded landing pages to host video communications from the advisor, and coordinated emails to promote the important messages to clients and prospects Snappy Kraken, a MarTech company that helps financial advisors automate and scale their marketing, has released its new tool for bi-weekly video marketing. The "Personal Connection Video" series is offered at no additional cost to current subscribers. The tool includes a prepared script, a ready-made branded landing page to…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ThoughtLab, Atento S.A., Jobvite, Comscore, ZeroBounce, and Promo.com. ThoughtLab Announces Grant Program for Utah Small Businesses ThoughtLab announced this week a pledge of more than $50,000 that will be dedicated to a marketing services grant program created to help small businesses in Utah cope with the economic impacts of COVID-19. In the wake of the Coronavirus, many businesses…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

aptihealth Appoints Kori-Ann Taylor as Chief Marketing Officer

aptihealth, the nation's leading innovator in tech-enabled behavioral health engagement, today announced the expansion of its executive team with the appointment of Kori-Ann Taylor as Chief Marketing Officer. "We're thrilled to have Kori-Ann join the aptihealth team," said Dan Pickett, aptihealth Co-Founder, President and CEO. "She has extensive experience in marketing strategy, leading U.S. and global campaign development and launches for healthcare brands. With a track record of successfully growing brands and driving…

Wave.video Launches First Integrated Video Marketing Solution

Wave.video releases its new offering that unifies in-browser editing and cloud-based video hosting and enables businesses to run full-cycle video marketing campaigns on a budget, from prompt video creation to multi-channel promotional distribution Wave.video (first launched in 2017) has established itself as the leading online video editor for creating videos to boost social media engagement. The soaring market demand for video content across all distribution platforms triggered the development of the new extended…

Best B2B YouTube Marketing Ideas for 2020

YouTube is one of the greatest, most well-known sites in the world, this is what makes it an amazing Marketing tool. If you don't have a YouTube channel for your brand, you must get one. The best part about YouTube is that you can utilize your brand channel to sign into various google accounts. In this way, a YouTube channel will streamline the work process in teams. Additionally, YouTube has a tremendous viewership. You just need to leverage it in the correct way to reach various audience segments. You need to plan a…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

YouTube Marketing Trends for B2B Brands

It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say that if you want an effective and robust Digital Marketing strategy for your B2B business then, YouTube should be on your list of sites. Many marketers have this misconception that while videos work well for Marketing directly-to-consumers, they are not effective for reaching key decision-makers at businesses. However, this is truly not the…

Introducing Vimeo Create: A Suite of Tools That Make Professional-Quality Video Possible for Every Small Business

Vimeo announced the launch of Vimeo Create, a new suite of tools for making high-impact social videos in minutes. Available across web, iOS and Android mobile apps, Vimeo Create is a fast, easy solution for every small business owner and marketer to grow their business with video. Vimeo Create combines smart editing technology with an intuitive interface that guides users through the video-making process, from start to finish. Users can select from a gallery of professionally-designed video templates, or they can create a…

New Study Finds Marketers Rate Video As the Most Effective Form of Online Marketing (64%)

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…