VideoMonster Goes Global With Perfect Localization

A Seoul-based video-tech startup VideoMonster (CEO: Paul Chun) advances into the global market.

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“We work to provide solutions tailored to specific demands, which is the key to VideoMonster’s business model”

VideoMonster is an online short-form videomaking platform where anyone can create captivating 30-second videos within 3 minutes. With its 4,500+ quality video templates and 400 loyalty-free music tunes, VideoMonster offers users a unique experience of creating professional videos with simple drag and drop. After its successful entry into Japan, VideoMonster is now present in more than five countries, drawing keen attention to the driving force of its successful global debut.

Team VideoMonster reckons what mattered for its successful debut was ‘perfect localization.’ The team’s relatively small size did not stop them from actively pursuing sophisticated localization of its service. The startup’s experience in Japan (where it launched its first global service) taught them localization should go beyond mere translation of service menus. As a result, the team tried to reflect local sentiments in its UX journey as a whole, from template demonstrations to editing UI and even detailed design elements (i.e., fonts), in an attempt to offer users ‘fully localized experience.’

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Since its launch in mid-2019, VideoMonster has produced more than 4,600 professional video templates and acquired over 400,000 users from more than six countries, exceeding 6,000 daily average users (DAU) and 150,000 monthly average users (MAU). As it offers professional motion graphic templates with an easy and intuitive editing UI, VideoMonster’s popularity is validated by its rapidly expanding user-base in the e-commerce industry and loyal customers from startups, corporates, advertising agencies, and government institutions.

In 2022, VideoMonster strives to expand its customer base further by introducing customized SI for various platforms and entering the new markets including Singapore and North America. Moreover, the startup is working to launch a new app, an AI-based automated Vlog maker, targeting everyman with a desire to record their memories in videos but don’t have the means or skills to do so. “We work to provide solutions tailored to specific demands, which is the key to VideoMonster’s business model,” says CEO Paul passionately. With its Series A round for domestic investors and a tentative bridge round for foreign investors, 2022 will be an important year for VideoMonster as it works to establish a concrete ground for its rapid scale-up to become a global video-tech company.

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