Retailers Double Down on Investments to Optimize the Surge in Online Consumer Buying

Leading brands like Levi’s, Chico’s, Big Lots Stores, Dennis Kirk, Signature Hardware, Brady Corporation, Schwan’s, PVH Corp, Calvin Klein, Boston Proper, DoMyOwn, KegWorks, Bike Bandit and Mercola Health Resources added to the roster signal growth across verticals

Reflektion, the world’s leading AI-powered personalization platform for the retail industry, saw continued growth over the past two quarters by adding 12 new companies as customers. A diverse set of brands — spanning apparel, action sport, auto, health, and home decor — joined Reflektion’s platform, including Levi Strauss & CO, Chicos, Big Lots Stores, Dennis Kirk, Signature Hardware, PVH Corp, Calvin Klein, Boston Proper, Magid Glove, Brady Corporation Schwans and Mercola Health Resources.

The growth comes at a time when customer expectations have never been greater. The COVID-19 crisis is driving the global growth of eCommerce sales, with millions of consumers worldwide in quarantine shopping for goods, services and entertainment online. They are increasingly demanding hyper-relevant content at each moment of interaction and Reflektion’s individualized AI-powered solutions allow brands to deliver this customer-centric experience.

Marketing Technology News: Globo Named Anchor Partner Of Plug And Play’s Media & Advertising Program

In addition to new customer growth, Reflektion saw strong adoption of the full Reflektion Platform from current customers. With Reflektion’s engagement platform, customers get a connected experience across all digital touchpoints in the journey–search, recommendations, category/landing pages, personalized content, and email. For example, HanesBrands added Full Page Search, Dynamic Category Pages, and Content Management to their existing Preview Search and Recommendations footprint.

“If consumers today don’t experience relevancy in less than 10 seconds, they will leave. In order to keep up with consumer expectations, companies need to understand and respond to the purchase intent of the consumer in real-time consistently across their entire shopper journey. Reflektion’s architecture was uniquely designed to solve this problem. Companies are leaving behind their legacy point solutions architected based on segments and manual rules since they cannot produce 1:1 relevancy in real-time” says Rob Neibauer, Senior Vice President.

Marketing Technology News: Dynamic Yield Launches “XP Squared” Experience Optimization Learning Center

Understanding the purchase intent of an individual consumer and responding in real-time requires an architecture that was built intentionally to solve this problem. Over 90 percent of our customers replaced 2-4 point solutions. The consumer wants relevance consistently across the entire engagement.

Reflektion, which was founded by pioneers of Google, Netflix and Yahoo! in 2012, is disrupting the customer engagement experience for retailers by making AI accessible to all. Its sophisticated platform and technology architecture enables brands to process a tremendous amount of customer, behavioral, and product/content data, respond in real-time to individual shopper preferences and intent with the most relevant content or products and understand the business impact of each new experience created.

Marketing Technology News: Validity Launches GridBuddy Cloud To Integrate Multiple Salesforce Orgs In One View