New Vodcast Episode: ExxonMobil Joins Comarch To Discuss Fuel Retail CX And Strategy

Comarch, a global software house delivering customer engagement and marketing solutions, has released episode 3 of its vodcast, "Coffee with Comarch Loyalty." In this episode, Comarch's Head of Loyalty Strategy Consulting, Bindu Gupta, interviews Devin Miller, Consumer Marketing Manager at ExxonMobil, who has been dedicated to creating amazing digital experiences for his customers for the past 15 years. Tune in as Miller and host Bindu Gupta discuss how the brand's loyalty strategy has pivoted during challenging times,…

Perion Introduces Undertone’s New Division to Address Retail’s Biggest Unsolved Digital Dilemma

Perion Network Ltd., a global advertising technology company that delivers holistic solutions across the three main pillars of digital advertising – ad search, social media and display / video / CTV advertising – announced today that Undertone, a leader in data-driven, Intelligent High Impact campaigns across screens, has a new division dedicated to retail marketing. Retailers are now able to deliver dynamically updated, personalized, and geographically-sensitive pricing – on an item-by-item and bundled basis – across its…

Talkdesk Retail Smart Service Brings the Power of Artificial Intelligence to Customer Self-Service and Agent Interactions

Intelligently automates common requests and enables contact center agents to deliver more personalized and profitable customer experiences Provides a better way for retailers to unlock the value of their contact center, while offering customers the right experience at the right time According to recent Talkdesk Research™, only 31% of customer experience (CX) professionals currently use AI to meet customer expectations for fast, accurate issue resolution Talkdesk Retail Smart Service makes self-service…

retailX and WestRock Announce SmartCommerce Partnership

Powered by WestRock and an alliance of retail technology partners, SmartCommerce is a 4,000-sq.-ft. immersive experience on the retailX show floor, detailing the latest in retail technology. retailX, a multifaceted content platform anchored by an annual physical event, has partnered with WestRock, a leading provider of retail merchandising and packaging solutions to present SmartCommerce to the retail industry. Debuting August 24-25 at retailX 2021, SmartCommerce will cover 4,000 sq. ft. on the exhibit floor…

Backcountry.com, LLC Selects Amperity TOutdoor Retailer Will Use Amperity’s Best-In-Class Customer Data Platform To Grow Business,…

Outdoor retailer will use Amperity's best-in-class customer data platform to grow business, improve customer service Amperity, a leading customer data platform, announced today a partnership with Backcountry, the premier online specialty retailer of outdoor gear and apparel, in which it will deploy its data services to manage and unify the brand's first-party customer data. Backcountry will leverage Amperity's best-in-class data management and customer analytics capabilities to build a better customer data foundation, drive…

National Retail Solutions & Koupon Expand Partnership to Offer CPG Brands Integrated, End-to End Customer Engagement Solutions at…

National Retail Solutions (NRS), a subsidiary of IDT Corporationand operator of the leading nationwide point-of-sale (POS) network for independent convenience and liquor stores, today announced the expansion of its partnership with Koupon, a leading provider of shopper engagement services, to significantly extend the reach of consumer packaged goods (CPG) brands through independent C-stores. NRS and Koupon previously partnered to enable the 2+ million members of IDT’s popular BR Club shopper loyalty program to receive…

Kenshoo Rebrands to Skai Following Massive Universal Ecommerce Adoption, Aims to Meet Faster, Smarter, Go-to-Market Brand and Retailer Needs

Kenshoo, a global leader in market intelligence, media activation and measurement technology, announces it is rebranding as Skai on the heels of massive investments into e-commerce, retail and data intelligence and the acquisition of Signals Analytics, a pioneer in AI-powered analytics for market intelligence. Sooner than anticipated, E-commerce and Direct-to-Consumer (D2C) business models have become the primary storefront for brand and consumer interaction, with estimates of five years of progress having occurred in…

Kibo and PeakActivity Join Forces to Help Retailers Accelerate Their Omnichannel Commerce Efforts

Partnership drives implementation of end-to-end order management, eCommerce and personalization for shared retail clients Kibo, a leading unified commerce platform, and PeakActivity, a digital strategy and implementation company, today announced a strategic partnership to help implement best-in-class unified commerce solutions for a wide variety of retailers across both brick-and-mortar and eCommerce channels. Marketing Technology News: Hootsuite Welcomes New SVP of Software Development, Manish Kamra…

dunnhumby Recognized as a “Large Established Player” in the Retail Media Solutions Market in 2021 Now Tech Report

Independent analyst report includes dunnhumby among “large” market presence segment, with above $99 Million in annual category revenue Retail Media will be a vital additional revenue stream as retailers tackle the challenge of ecommerce profitability dunnhumby, the global leader in Customer Data Science, announced today it has been named as a “large established player” in Forrester’s Now Tech: Retail Media Solutions, Q2 2021 report. dunnhumby’s retail media solution was included in both the buy-side…

TC Transcontinental Acquires BGI Retail Inc. And Further Expands Its Offering Of In-Store Marketing Solutions

TC Transcontinental announced the acquisition of BGI Retail Inc., a full service in-store design and solution partner for retailers and global brands. This transaction, which follows the acquisition of Holland & Crosby Limited in October 2019 and Artisan Complete Limited in January 2020, is aligned with TC Transcontinental’s objective to continue growing in the in-store marketing (ISM) vertical, a market with significant opportunities where TC Transcontinental Printing’s ISM Group is already a leading player in…

Cheryl Sullivan Joins Symphony RetailAI as Company’s First Chief Product Officer

Symphony RetailAI, a leading global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, announced that it has named Cheryl Sullivan to the newly created position of Chief Product Officer. Under Sullivan’s leadership, the company will combine its product management and marketing teams, as she works to develop an integrated product and marketing strategy across the organization. Marketing Technology News: OneTrust is “Leading the Market Outright” and…

Marketing Impact on Sales Performance Available for Retailers

ActualConversion announces first revenue platform integration - Vend POS. Now retailers can have a 360 view of all marketing and sales impact in one dashboard.  ActualConversion announces its first revenue focussed platform integration, in a bid to lead the performance insights marketplace for SMB Retailers. For the first time, retailers using Vend will be able to see a consolidated view of all their marketing efforts, across all platforms and the correlation to sales revenue impact. Marketing Technology News: APIDM…

Quotient Partners With Hy-Vee To Deliver Offsite Media And More Digital Savings To Retailer’s Customers

New network will drive brand awareness and sales for advertisers Quotient, the leading digital media and promotions technology company, announced today an expanded partnership with Hy-Vee, Inc. — the employee-owned, Midwest supermarket chain known for its quality, convenience and superior customer service — to deliver offsite media services and experiences, digital promotions, measurement and granular targeting through its new Hy-Vee Digital Media Network. Marketing Technology News: NAVEX Global And CDP…

RRD Launches Comprehensive Solution for In-Store Marketing, Customized for Growing Retailers

The solution offers full suite of in-sync, in-store marketing support R.R. Donnelley & Sons Company, a leading global provider of marketing and business communications services, today announced the launch of a comprehensive solution, Onsite Marketing Services, which enables retailers to seamlessly manage the design, ideation, procurement, and installation of store signage and fixture solutions. “Managing the evolving market demands and accelerated tempo for new signage can be challenging for small and…

Algonomy Announces Spring 21 Release for Retailers and Brands to Accelerate Post-Pandemic Digital-First Customer Engagement

Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced an array of new and enhanced capabilities in their latest Spring '21 Release. The new release is specifically designed for Retailers and Brands who are in a post-pandemic recovery cycle, with a unified platform for digital customer engagement that integrates data from supply to demand across the value chain with algorithmic decisioning and omnichannel orchestration. The release features numerous powerful capabilities like composite AI…

Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

Acquisition will accelerate Criteo's Commerce Media Platform strategy and fast-growing Retail Media business, which grew 122% year-over-year in Q1 2021. Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetization for major ecommerce marketplaces globally. Marketing Technology News: MarTech Interview with Sean Creeley, CEO and…

Perpetua Expands Retail Media Advertising Solution via CitrusAd API

Perpetua brands and agencies accelerate growth across thousands of additional retailers through CitrusAd, America's fastest growing eCommerce ad network Perpetua, a global leader in eCommerce advertising and intelligence software has recently partnered with CitrusAd, the world's fastest growing retail media platform, bringing added scalability and reach to brands and advertisers looking to engage the growing number of online shoppers. The partnership gives Perpetua customers seamless integration of campaigns across an…

New Jellyfish Report Reveals Critical Role of Performance Content in Retail Ecommerce

 74% of brands audited presented sub-standard online content, putting their purchase funnels at risk Jellyfish, digital marketing partner to the world's leading brands (i.e., Samsung, Uber, Nestle, Deckers, Spotify, and eBay), announced today the findings from their Winning the Ecommerce Content Race: A Jellyfish Insights Report. The report focuses on the top 100 retailers in the U.S., representing categories ranging from home improvement and fashion to sporting goods and electronics. The insights highlight…

Launch & Scale your Retail Media Ecosystem with Kritter

Kritter Software Technology launched its commerce advertising (or retail media) solution in late 2019. The solution was targeted towards retailers, eCommerce players, and platforms that wanted to monetize their websites or in-app inventories. At the time, most retailers were selling direct ad inventories to their sellers and brand partners with limited targeting and optimization levers. Most platform users were seeing similar ads for prolonged periods with little to no personalization. Marketing Technology News: Vericast…

CitrusAd Launches Retail Media Technology on Petco.com

CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets’ specific needs. Marketing Technology News: MarTech…