Browsing Tag

retailers

CedCommerce Joins Hands With Facebook – Powering Checkout on Instagram Feature for U.S. Retailers

CedCommerce always believes in creating new opportunities for businesses. Especially in these times when they need it the most. CedCommerce is enabling eligible Shopify retailers to leverage checkout on Instagram in the U.S. These retailers can now allow shoppers to checkout directly on Instagram without leaving the app.Using CedCommerce's Facebook and Instagram Shopping integration, Shopify retailers can easily onboard and connect their store catalog to Instagram—providing customers with a secure and seamless way to buy…

The Lesser-Known Benefits of Tech Support for Retailers

For years, electronics retailers have been providing tech support to better serve their customers and stand out from the ever-growing competition. Providing tech support has a number of customer benefits including increasing customer confidence in making a purchase and higher levels of customer satisfaction with the product post-purchase. Retailers, in turn, reap benefits associated with happier customers—increased customer loyalty, operational cost savings from fewer product returns due to a presumed defective product,…

Retailers See Phenomenal Returns With Zappix Visual IVR During Peak Holiday Season

Retailers and eCommerce companies leveraged the leader in Digital Self-Service Solutions to transform the customer journey during the busy holiday season with Visual IVR Zappix Visual IVR customer self-service solutions contained over seventy-five thousand retail and eCommerce calls and saved retailers over a hundred thousand dollars during 2019 holiday peak season through its industry-leading digital customer service automation and visual communication. Zappix Visual IVR and On-Demand App solutions have​ helped its…

How Retailers Can Use Click-And-Collect to Bolster Long-Term Business Growth

This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added pressure to meet record Sales goals and deliver on increasing customer demand, retailers are increasingly turning to click-and-collect, or BOPIS (buy online pick-up in-store), to provide a more convenient shopping experience. With brick-and-mortar retail Sales slumping in recent years and thousands of stores closing in 2019 alone, many trends have indicated that shopping online and picking up…

Retailers and Customers Don’t See Eye to Eye on Returns or In-Store Experiences

Brands Also Seen as Missing the Mark on Shipping and Convenience, Leaving Opportunity on the Table, According to Oracle Retail Global Survey Drones and Driverless Cars Would Be "Awesome" If They Speed Deliveries, Consumers Say Retailers are not meeting customer expectations, and in many cases are missing on the fundamentals, according to a new 15,800 respondent global consumer study by Oracle Retail. Case in point, the two sides dramatically disagree on how easy it is to return purchases. While 57 percent of the 210…

Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

MarTech Post of the Week: Better Insights in Store for Retailers

On a crowded high street, shop owners have to work hard to attract customers, tempt them into browsing and ultimately, encourage them to buy. For this reason, there are classic tricks of the trade – perhaps a grocer will pump out the smell of fresh bread and coffee. They might even have some products unboxed and ready to try out. But all the freshly baked bread in the world won’t help if they’ve put the wrong price tag on key items, hidden the best-selling stock at the back of the store and forgotten to get anyone to cover…

Amazon Prime Day – Retailers, Are You Prepared?

One of the biggest online retail events of the year is fast approaching. Amazon Prime Day 2019 will be the fifth instance of the annual event, taking place on July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was the event of a one-off sale offering more deals than Black Friday, exclusively for Prime members. Prime Day 2018 may have only lasted a day (and a half), but it was Amazon’s biggest shopping event in its history—sales surpassed Cyber Monday, Black…

Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results

Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Amazon Prime Day might already be in the rear-view mirror. But what if advertisers could see the…

How Retailers Can Win over Shoppers This Summer?

Recent retail results have seen many consumers reluctant to spend. For an industry that continues to go through immense change, new figures have shown signs of consumers’ purse strings tightening in the face of uncertainty. The evidence that shoppers are being more frugal is perhaps unsurprising, given the current challenging political and economic environment. While consumers are holding on to their cash more than before, given the right opportunity, results show that retailers can encourage spending, particularly…

New Research from Fresh Relevance Reveals Retailers Might Be Losing Sales with a Lack of Ratings and Customer Reviews

New research from Fresh Relevance, the real-time personalisation platform, has revealed that retailers risk losing sales by failing to provide product ratings and review information consistently. Nearly two thirds (61%) of UK consumers base their purchase considerations on detailed reviews from other customers and 56% on product star ratings, yet just 20% of the fashion retailers surveyed are actually providing this information. The study combines consumer research conducted by One Poll, as well as analysis of the social…

Wunderman Expands Focus into Amazon-Specific Content and Commerce

Wunderman Acquires Amazon-Focused Content and Campaign Agency 2Sales Today, Wunderman, the leading global digital agency and a WPP company, announced that it has acquired 2Sales International S.A. 2Sales is an ecommerce consulting agency that supports global brands in building their business on Amazon and other online marketplaces. 2Sales will become part of Wunderman’s growing global commerce offering, Wunderman Commerce. Recommended: Interview with Jamie Gutfreund, Global CMO... Wunderman Committed to Expanding Ability…

UnDigital Unveils Industry’s First Package Insert Marketplace

Marketplace Empowers Retailers to Monetize Packages at Scale While Arming Advertisers with New, Highly Effective Channel for Awareness and Sales UnDigital, the industry's first package insert marketplace, launched giving advertisers of all sizes access to an inventory of over 300 million packages for insert ads, while empowering retailers to transform package overhead into a bottom-line business driver. Dozens of retailers like Barnes & Noble College and Lands' End have already joined the marketplace to take advantage…

SAS Survey: A Quarter of UK and Ireland Consumers Have Already Exercised GDPR Rights

Social Media Companies and Retailers Will Receive the Most Requests from Customers to Access, Delete Personal Data Only two months after the introduction of the General Data Protection Regulation (GDPR), a SAS survey showed that a significant number of UK and Irish consumers are activating their new personal data rights, and faster than expected. The survey of almost 2,000 consumers in both countries found that more than a quarter (27 percent) of survey participants have already exercised their GDPR rights over…

Kwikee Launches Research-And-Development Team, Leveraging AI and Other Technologies to Drive Efficiencies and Innovation in E-Commerce

Kwikee Labs Is a Dedicated Team Aimed at Finding New Solutions for Brands and Retailers Kwikee, the leading platform for the management and distribution of branded product content and data for consumer-products manufacturers and retailers, launched Kwikee Labs – a team of entrepreneurial developers focused on new and innovative uses of Kwikee's product-content database to improve the overall e-commerce ecosystem. Kwikee Labs will be jointly located in downtown Toronto and at Kwikee's global headquarters in Peoria,…

How Retailers Can Use Customer Data to Make Shopping Great Again

We live in a constantly-connected era. Consumers interact with brands more than ever before – across various channels and devices, and at every step of the shopper journey. We use devices to research items, read reviews, compare prices, and seek advice. All of these interactions produce significant amounts of data that retailers could use to improve shopping experiences, create more customer loyalty, and boost margins. However, many retailers are struggling to gain value from these new heaps of customer information. Data…

Stop the Bleeding: Retailers Losing Millions in Unprofitable Promotions

Revionics-Commissioned Analyst Study and Promotion Performance Analysis Reveal Why Science-Based Pricing, Promotions and Markdowns are Must-Haves for Retailers Recent results from a Revionics-commissioned global shopper study by Forrester Consulting revealed that 52% of the weekly or monthly promotions retailers offer to go to customers who would happily have paid full price – a stunning cause of lost margins that retailers can ill afford. Revionics experts will engage with leading retailers at Shoptalk 2018, March…

The Line Between Etailers and Retailers is Blurrier than Ever

Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers. The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isn’t over yet. In fact, the line just gets blurrier. When Etail goes Retail While it’s true that Etailers worldwide are a fast-growing breed, they feel an…