retailers

As high streets and shops start to reopen across the UK, business leaders will need to adapt their approaches if they are to encourage a sustained footfall. LambdaTest, the browser testing platform, has today published the first in a series of data-driven reports that take a deep-dive look into consumer expectations of in-store and e-commerce experience. In a wide ranging survey of UK consumers*, LambdaTest reports that online spending surged in the twelve months since the start of the first Covid-19 lockdown, but any…

Fabric, a headless commerce platform purpose-built for growth, unveiled its Partnership Program with a mission to democratize headless commerce. The program will bring together leading technical partners and system integrators across retail and e-commerce to provide brands with the tools they need to quickly build next-generation customer experiences, without the need for valuable engineering resources. Launching the program with headless content management platform Amplience, Fabric partners can integrate with its…

Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced their partnership with world-leading, retail media tech company, CitrusAd. Pacvue’s SaaS tool suite will enable advertisers with programmatic bidding, analytics, and automation across retailers. Marketing Technology News: Sift Raises $50…

dotdigital, the leading marketing automation and customer engagement platform, announced the renewal of its status as a Premier Partner in the Adobe Exchange Partner Program, building on a long-standing relationship. As a marketing automation partner for Adobe, dotdigital will continue to invest in Magento Commerce. The collaboration between dotdigital and Adobe underpins a joint commitment to enhancing omnichannel customer engagement throughout the online buying journey. Marketing Technology News: MarTech…

Reckitt Sees 25%+ Lift in Purchase Consideration with MikMak and Kargo partnership Kargo, the leader in mobile advertising, announced today the launch of Digital Circular, the newest addition to Kargo’s retail stack. This new ad product translates the traditional paper circular into a mobile-first interactive shopping experience that dynamically features products and pricing based on the consumer’s location. With the ability to optimize in real-time, brands can automatically prioritize the products or categories that are…

- All-star speaker lineup from leading brands that are using Hyper-Personalization algorithms to drive double digit growth in digital revenues  - When: April 28th (Americas & Europe) and May 5th (APAC & ME) Algonomy, the leading Algorithmic Customer Engagement solutions company, today announced that they are hosting the first Personalization Summit 2021 as a joint company, formed by the merger of RichRelevance and Manthan Software. Marketing Technology News: AdsWizz Surpasses 1 Billion Monthly Podcast Downloads…

Utilizing local social media giveaways and partnerships, Retail Florida drives both online and foot traffic to local retailers in preparation for post-covid boost. Marketing Technology News: Mintegral Earns Privacy Certification From ePrivacy As Americans begin to see the light at the end of the pandemic tunnel, the RetailFlorida team recognized the importance of building the online presence of local retailers now. For those customers who are making their shopping and leisure plans, these retailers are happy to be put…

Clarus Commerce, the only company solely focused on building, managing and optimizing customizable premium loyalty programs for retailers, announced it was named a contender in The Forrester Wave™ Loyalty Solutions, Q2 2021. Marketing Technology News: Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica,… We are devoted to retaining strong and valuable relationships with our clients and strive to create premium loyalty programs that cater to their unique business needs." — Tom…

Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, has been selected for the 2021 Best of Scottsdale Award in the SaaS & Analytics (Information Technology Services) category by the Scottsdale Award Program. Engage3 has corporate offices in both Davis, CA and Scottsdale, AZ. Each year, the Scottsdale Award Program identifies companies that have achieved exceptional marketing success in their local community and business category.…

SAP joined MarketUP to offer an integrated solution of ERP (that contemplates the internal process of managing business and sales) and a POS (Point of Sale software) in Brazil. The target of this integration of SAP Business One Cloud HANA and MarketUP's POS solution is the small and medium market. The tool is aimed at shopkeepers of all sizes, bringing the fast delivery of modular and cloud solutions as well as cutting-edge POS technology. Marketing Technology News: Blucora Announces Appointment of Tina Perry to the…

Leading adtech company Esquire Advertising has announced partnership with Furniture First, a premier national buying group of furniture and mattress retailers. Using Esquire’s state-of-the-art advertising technology and applied expertise in furniture retailing, the partnership will provide Furniture First members with the latest market insights, advanced marketing strategies, and other resources to improve store performance. Esquire Advertising – an Inc. 500 adtech company specializing in hyper-targeted…

CedCommerce always believes in creating new opportunities for businesses. Especially in these times when they need it the most. CedCommerce is enabling eligible Shopify retailers to leverage checkout on Instagram in the U.S. These retailers can now allow shoppers to checkout directly on Instagram without leaving the app.Using CedCommerce's Facebook and Instagram Shopping integration, Shopify retailers can easily onboard and connect their store catalog to Instagram—providing customers with a secure and seamless way to buy…

For years, electronics retailers have been providing tech support to better serve their customers and stand out from the ever-growing competition. Providing tech support has a number of customer benefits including increasing customer confidence in making a purchase and higher levels of customer satisfaction with the product post-purchase. Retailers, in turn, reap benefits associated with happier customers—increased customer loyalty, operational cost savings from fewer product returns due to a presumed defective product,…

Retailers and eCommerce companies leveraged the leader in Digital Self-Service Solutions to transform the customer journey during the busy holiday season with Visual IVR Zappix Visual IVR customer self-service solutions contained over seventy-five thousand retail and eCommerce calls and saved retailers over a hundred thousand dollars during 2019 holiday peak season through its industry-leading digital customer service automation and visual communication. Zappix Visual IVR and On-Demand App solutions have​ helped its…

This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added pressure to meet record Sales goals and deliver on increasing customer demand, retailers are increasingly turning to click-and-collect, or BOPIS (buy online pick-up in-store), to provide a more convenient shopping experience. With brick-and-mortar retail Sales slumping in recent years and thousands of stores closing in 2019 alone, many trends have indicated that shopping online and picking up…

Brands Also Seen as Missing the Mark on Shipping and Convenience, Leaving Opportunity on the Table, According to Oracle Retail Global Survey Drones and Driverless Cars Would Be "Awesome" If They Speed Deliveries, Consumers Say Retailers are not meeting customer expectations, and in many cases are missing on the fundamentals, according to a new 15,800 respondent global consumer study by Oracle Retail. Case in point, the two sides dramatically disagree on how easy it is to return purchases. While 57 percent of the 210…

CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG marketers in Q3 2019. Catalina will introduce more than 700 syndicated and countless customized purchase-based audience segments, and sales lift measurement…

On a crowded high street, shop owners have to work hard to attract customers, tempt them into browsing and ultimately, encourage them to buy. For this reason, there are classic tricks of the trade – perhaps a grocer will pump out the smell of fresh bread and coffee. They might even have some products unboxed and ready to try out. But all the freshly baked bread in the world won’t help if they’ve put the wrong price tag on key items, hidden the best-selling stock at the back of the store and forgotten to get anyone to cover…

One of the biggest online retail events of the year is fast approaching. Amazon Prime Day 2019 will be the fifth instance of the annual event, taking place on July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was the event of a one-off sale offering more deals than Black Friday, exclusively for Prime members. Prime Day 2018 may have only lasted a day (and a half), but it was Amazon’s biggest shopping event in its history—sales surpassed Cyber Monday, Black…

Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Amazon Prime Day might already be in the rear-view mirror. But what if advertisers could see the…