Simpli.fi Expands Capabilities for Retail, Ecommerce, and Direct-to-Consumer Advertisers with Transaction Value Reporting
New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend
Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding its robust reporting and analytics suite for retail, eCommerce, and Direct-to-Consumer (DTC) advertisers.
Transaction Value Reporting enables advertisers to derive additional attribution data and…