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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Lifesize (Unified communications), Qualtrics (Customer Experience), Real Madrid CF (E-commerce), Huble Digital Group (Digital Marketing), and 7.ai (Conversational AI). Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft…

Agilence Announces Creation of Strategic Advisory Board

New Strategic Advisors Bring Additional Retail, Business Intelligence and Enterprise Technology Acumen Agilence, Inc., the leading provider of operational analytics & reporting solutions to the retail and restaurant industries, announced the formation of its new Strategic Advisory Board (SAB). The newly formed SAB will work closely with the Agilence management team to further advance its progress in the data analytics industry and support the company's continued growth. Marketing Technology News: LiveXLive’s React…

Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic

Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme New research by Wunderman Thompson Commerce reveals that fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry. The COVID, Commerce and the Consumer research – which surveyed 2,000 UK consumers on their shopping experience during the COVID-19 pandemic – found that the need for safety…

Retail Ecommerce Veterans Haase, Lopez & Cheyney Join CitrusAd Amidst Accelerated Demand for Digital Retail Media

Big Hiring Wave at CitrusAd Brings New CRO, VP Solutions Architect and Global SVP of Sales CitrusAd continues to grow its presence and leadership team. Three of the most recent hires are industry veterans David Haase, Christian Lopez and Sean Cheyney. All three have extensive experience in bolstering ecommerce websites with media revenue for retailers and ROAS for advertisers. Marketing Technology News: Zeta Launches Enhanced Marketing Analytics and Insights Solution The recent surge in demand for digital…

Kibo Retail Clients See 563% Increase in BOPIS Orders During COVID-19

Retailers were able to quickly enable BOPIS and curbside pickup with Kibo order management Kibo, a leader in cloud commerce, announced that the company’s retail clients received a 563% increase in Buy Online, Pickup In-Store (BOPIS) orders at the peak of the COVID-19 pandemic. BOPIS, which also includes curbside pickup, was gaining momentum as a popular new fulfillment tactic during the 2019 holiday season, but gained significant traction while social distancing regulations were in effect. Additionally, Kibo saw an…

Staples US Retail Partners with Instacart

New partnership gives small business owners, remote workers, parents and teachers another way to shop for working and learning essentials Staples US Retail announced a collaboration with Instacart to launch same-day delivery from more than 1,000 Staples US retail locations. The partnership offers customers a safe and convenient way to shop for an assortment of products from trusted brands ranging from home office essentials to back-to-school necessities, and most importantly, cleaning supplies and PPE to accommodate…

How Remote Working Will Help Retail Revaluate Its Agenda

As the impact of the coronavirus crisis grows every day, the retail world has had to evolve in countless ways, as how we shop and connect with each other has shifted dramatically. The pandemic has changed the way that all businesses are operating, not least in relation to working from home for those who are able to. We are living through dark times but it is important to try to stay positive – and the situation may well be giving many companies the chance to take stock of the future, says Robert Lockyer, the owner of…

Programmatic Mobile Bidding Platform Appreciate Rolls Out Creative Wizard to Improve Ad Performance

Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile bidding platform Appreciate, introduces its newly developed technology, Creative Wizard, which enables app developers to optimize performance by running more impactful creative across multiple ad units. Marketing Technology News: Slack Announces Integration with Amazon Chime Voice…

eCommerce Purchase Volumes Triple in Last Three Months

PowerReviews analysis of consumer activity across 1.5MM product pages reveals a two-month surge to a “new normal” as sales volumes stabilize throughout May PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past three months in its research published today. Marketing Technology News: Doing What it Does Best “It Instills Confidence”: Salesforce Q1 Earning Update The June edition of the PowerReviews Market Trends Snapshot is based on analysis…

Enabling Contactless Purchase and Giving a Digital Voice to Local Retailers, Hyperlocal Discovery and Purchase App, BuyNearby Expands From 2…

In its bid to simplify ordering, payments and delivery of essentials during the lockdown, PayNearby, India’s fastest growing hyperlocal Fintech startup has now expanded its hyper local discovery and purchase app ‘BuyNearby’ to Pan India operations. The app has helped more than 2 lakh+ kirana shops across the country take their stores online. Besides the local kiranas, the platform hosts a wide range of retailers inclusive of -- groceries, pharmacies, sweet stores, supermarkets, milk & dairy products, branded specialty…

Tradier Teams With Q.ai, a Forbes Company, to Bring AI and Big Data Analytics to Customers and Retail Investors

Q.ai, a Forbes company, partners with Tradier. Tradier Brokerage is a leading, technology-driven, online broker that offers commission-free equity and subscription-based options trading. The Tradier brokerage API technology powers leading trading and digital advisory firms and is preferred by developers and innovators to build and offer innovative investing apps and platforms globally Tradier is teaming up with Q.ai, a Forbes company, to bring advanced AI-driven intelligent investing to retail investors. The collaboration…

Can Direct-to-Consumer Brands Successfully Shift from Online to Offline Retail?

New Findings Reveal How DTC Darlings Are Breaking Into Brick-and-Mortar, says Blis author Direct-to-consumer (DTC) brands have been steadily picking up steam, with a particular appeal to a digitally native generation of buyers accustomed to fast, easy-to-use and personalized experiences. Between clothing, accessories, or even luggage and mattresses, DTC brands are hitting the market hard, utilizing marketing strategies that excite consumers and make shopping experiences new and convenient. These digital-first brands…

Nielsen Global Connect and 1010data Expand Relationship to Serve the Growing Need for Collaborative Analytics and Data Sharing Solutions for…

Nielsen Global Connect and 1010data announced they have expanded their relationship to co-develop and commercialize solutions that will help retailers and manufacturers better understand the daily sales, supply chain and on the shelf availability/out of stock positions at brick and mortar stores. To ensure the success of the alliance, both companies have made significant investments in a joint program office to determine a solution roadmap, product development, go-to-market activities, professional services offerings and…

USIM Partners with Inscape to Enable TV Attribution for Retail

Combines the power of location with the scale of TV to deliver targeted media to the right audience at the right time USIM (U.S. International Media), the fast-growing independent media agency, has announced a strategic relationship with Inscape, the leading provider of smart TV viewing data from more than 14 million smart TVs. USIM was recently recognized as the Independent Media Agency of the Year for 2019 by MediaPost based on the agency’s innovative approach to unlock location mapping and TV data and apply it in ways…

Kohl’s and Lands’ End Announce New Partnership

Lands’ End styles for the entire family coming to Kohls.com and select Kohl’s stores beginning fall 2020 Kohl’s announced a new partnership with Lands’ End to offer the retailer’s entire assortment of women’s, men’s, kids, and home merchandise on Kohls.com, directly fulfilled and shipped by Lands’ End, beginning fall 2020. In addition, Kohl’s will bring Lands’ End merchandise, with a particular focus on seasonal goods for the family, including outerwear in fall/winter and swimwear in spring/summer, to 150 stores beginning…

ANINE BING Deploys NewStore Omnichannel Platform Across Ecommerce and Retail Stores

Global fashion brand launches omni order management, mobile point of service and inventory management, all run on iPhone apps NewStore, the first to provide Omnichannel-as-a-Service, today announced ANINE BING has launched the NewStore Omnichannel Platform, putting iPhone apps in the hands of associates worldwide. Mobile point of service unlocks in-store revenue drivers like mobile checkout, clienteling and endless aisle. Inventory is managed efficiently and accurately to support weekly product drops, and omni order…

Sonata Software Makes Strategic Acquisition of GBW, a Leading Global Player in the Exciting Customer Experience Space

Sonata Software announced signing of definitive agreements to acquire GAPbusters Limited (GBW), the Melbourne headquartered company that has been amongst pioneers in the CX domain, serving renowned brands globally for nearly thirty years. As companies are increasingly focusing on measuring and managing customer experience to stoke their growth, CX solutions are playing a significant part in most organizations' digital transformation initiatives. As per Fortune Business insights, "The demand for customer experience…

InMoment and MaritzCX Join Forces—Combined Company will Deliver Extraordinary Capabilities to Drive Results for the World’s Leading Brands

Enterprises on a mission to improve their customer experience (CX) will be able to access unrivaled technology and distinctive professional services from the combined firm InMoment and MaritzCX, recognized market leaders and proven innovators in the global customer experience (CX) sector, announced they have entered into a definitive agreement to combine the two companies. The combined company will immediately support over 2,000 leading brands with a global team of 1,500 employees located in 20 offices spanning North…

OTTO.nl, a leading European eCommerce Brand Invests in Insider’s AI-Powered Marketing Platform to Deliver Personalized Experiences

OTTO.nl, one of the world's leading retail eCommerce brands chose Insider, the first integrated AI-powered Growth Management Platform, to drive personalization and growth across its digital channels. Insider will supplement OTTO.nl's vision to drive growth through effective customer segmentation and its AI-powered platform to deliver truly relevant experiences. "Personalization is an important driver for growth within OTTO.nl and crucial in delivering an optimal shopping experience. Insider is a partner that helps us…

Financial Services It Chiefs, Your Storage Search Is Over: Introducing Huawei’s All-Flash OceanStor Dorado Arrays

Stable, high performance, with support for rapid growth Financial services firms are facing up to the challenges of rapid change as they transform to become truly digital businesses. Retail and investment banking, insurance companies and brokerages all serve customers who are demanding ever-higher service levels through mobile and application interfaces. All face tough regulators who demand ever-higher levels of data protection and availability. There is also more competition than ever, from new entrants and challenger…