retail

New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding its robust reporting and analytics suite for retail, eCommerce, and Direct-to-Consumer (DTC) advertisers. Transaction Value Reporting enables advertisers to derive additional attribution data and…

U.S. retailer Walmart and automated vehicle firm Cruise are collaborating to test the delivery of groceries in Scottsdale, Arizona. Under the scheme, consumers would be able to put an order from their nearest Walmart store and send it to one of Cruise's stand-alone, Chevy Bolt electric vehicles. Although cars can work individually, there will still be a human safety operator behind the wheel. The collaboration is part of the retailer's overall automated vehicle testing and efforts to consider the potential role of technology…

Chubb announced the launch of Chubb Studio, a new global platform that will simplify and streamline the distribution of the company's insurance products through its partners' digital channels around the world. The platform enables Chubb's partners in retail, e-commerce, banking, fintech, airline, telecommunications and other industries to add digital insurance options to their own product and service offerings. Chubb Studio provides partner companies with digital access to Chubb's extensive range of consumer insurance…

Consumers, businesses, and marketers are in uncharted territory. The coronavirus crisis has significantly changed the way people work, shop and live, and both brands and consumers are figuring out how to navigate the new normal. For example, shoppers are spending less and browsing more. But, as they move to online channels, they’re also consuming more digital content as they look for productive and entertaining ways to spend their time. The brands that respond to these changing purchasing patterns with new strategies will…

Rackspace Technology has expanded its support and services for Eagle Eye, by migrating the retail SaaS technology firm's digital marketing platform, Eagle Eye AIR, to Google Cloud, resulting in a 30% improvement in speed for point of sales transactions. Eagle Eye AIR powers some of the world’s largest customer loyalty and marketing promotion programs. The platform integrates several business management and sales systems to help retailers deploy hyper-personalized campaigns to drive customer acquisition and retention.…

With the expected rise in curbside pick-up and buy online, pick-up in-store (BOPIS) from retailers this holiday season, SmarterHQ announced the launch of Store Product Alerts, enabling retail marketers to send automated messages to alert shoppers of inventory availability at their preferred store based on their unique interests and shopping behaviors. "Retailers are still trying to figure out their holiday strategies as the pandemic has caused so much uncertainty. While brands have historically relied on a memorable…

New Storefront app allows online content creators to be e-commerce ambassadors for major brands TVPage, the company that powers virtual brand ambassador storefronts for e-commerce, is bringing a live shopping capability to its Storefront app. A new virtual selling app for retail e-commerce and gaming, the Storefront app allows online content creators to become brand ambassadors and virtual sales associates for major participating brands while earning a commission. With the need for retailers to go touchless and an…

Global cloud commerce leader introduces a flexible financing product that will help SMBs scale-up in partnership with Stripe As the retail industry continues to adopt innovative solutions amidst the global pandemic, Lightspeed announces the initial availability of Lightspeed Capital, powered by Stripe. Through financing offers, this new product will help U.S.-based merchants with overall business growth, more specifically to buy inventory, invest in marketing, or manage cash flows. It is available for retailers using …

Marketers have momentum at their backs with major shopping seasons ahead Retail marketers are renewing their focus on digital commerce advertising and deepening their partnerships with Sidecar as COVID-19 rewrites the retail landscape. "The trends we've seen year to date demonstrate our unwavering commitment to our customers' performance marketing needs and challenges," explained Andre Golsorkhi, founder and CEO of Sidecar. "Despite the disruption that COVID-19 is bringing to the retail industry, e-commerce is…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Lifesize (Unified communications), Qualtrics (Customer Experience), Real Madrid CF (E-commerce), Huble Digital Group (Digital Marketing), and 7.ai (Conversational AI). Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft…

New Strategic Advisors Bring Additional Retail, Business Intelligence and Enterprise Technology Acumen Agilence, Inc., the leading provider of operational analytics & reporting solutions to the retail and restaurant industries, announced the formation of its new Strategic Advisory Board (SAB). The newly formed SAB will work closely with the Agilence management team to further advance its progress in the data analytics industry and support the company's continued growth. Marketing Technology News: LiveXLive’s React…

Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme New research by Wunderman Thompson Commerce reveals that fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry. The COVID, Commerce and the Consumer research – which surveyed 2,000 UK consumers on their shopping experience during the COVID-19 pandemic – found that the need for safety…

Big Hiring Wave at CitrusAd Brings New CRO, VP Solutions Architect and Global SVP of Sales CitrusAd continues to grow its presence and leadership team. Three of the most recent hires are industry veterans David Haase, Christian Lopez and Sean Cheyney. All three have extensive experience in bolstering ecommerce websites with media revenue for retailers and ROAS for advertisers. Marketing Technology News: Zeta Launches Enhanced Marketing Analytics and Insights Solution The recent surge in demand for digital…

Retailers were able to quickly enable BOPIS and curbside pickup with Kibo order management Kibo, a leader in cloud commerce, announced that the company’s retail clients received a 563% increase in Buy Online, Pickup In-Store (BOPIS) orders at the peak of the COVID-19 pandemic. BOPIS, which also includes curbside pickup, was gaining momentum as a popular new fulfillment tactic during the 2019 holiday season, but gained significant traction while social distancing regulations were in effect. Additionally, Kibo saw an…

New partnership gives small business owners, remote workers, parents and teachers another way to shop for working and learning essentials Staples US Retail announced a collaboration with Instacart to launch same-day delivery from more than 1,000 Staples US retail locations. The partnership offers customers a safe and convenient way to shop for an assortment of products from trusted brands ranging from home office essentials to back-to-school necessities, and most importantly, cleaning supplies and PPE to accommodate…

As the impact of the coronavirus crisis grows every day, the retail world has had to evolve in countless ways, as how we shop and connect with each other has shifted dramatically. The pandemic has changed the way that all businesses are operating, not least in relation to working from home for those who are able to. We are living through dark times but it is important to try to stay positive – and the situation may well be giving many companies the chance to take stock of the future, says Robert Lockyer, the owner of…

Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile bidding platform Appreciate, introduces its newly developed technology, Creative Wizard, which enables app developers to optimize performance by running more impactful creative across multiple ad units. Marketing Technology News: Slack Announces Integration with Amazon Chime Voice…

PowerReviews analysis of consumer activity across 1.5MM product pages reveals a two-month surge to a “new normal” as sales volumes stabilize throughout May PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past three months in its research published today. Marketing Technology News: Doing What it Does Best “It Instills Confidence”: Salesforce Q1 Earning Update The June edition of the PowerReviews Market Trends Snapshot is based on analysis…

In its bid to simplify ordering, payments and delivery of essentials during the lockdown, PayNearby, India’s fastest growing hyperlocal Fintech startup has now expanded its hyper local discovery and purchase app ‘BuyNearby’ to Pan India operations. The app has helped more than 2 lakh+ kirana shops across the country take their stores online. Besides the local kiranas, the platform hosts a wide range of retailers inclusive of -- groceries, pharmacies, sweet stores, supermarkets, milk & dairy products, branded specialty…

Q.ai, a Forbes company, partners with Tradier. Tradier Brokerage is a leading, technology-driven, online broker that offers commission-free equity and subscription-based options trading. The Tradier brokerage API technology powers leading trading and digital advisory firms and is preferred by developers and innovators to build and offer innovative investing apps and platforms globally Tradier is teaming up with Q.ai, a Forbes company, to bring advanced AI-driven intelligent investing to retail investors. The collaboration…