Despite Spending up to Millions of Dollars on Anti-Bot Systems, 64% of Organizations Lost 6% or More of their Revenue

Kasada, provider of the most effective and easiest way to defend against advanced bot attacks, today announced the findings of its 2021 State of Bot Mitigation Survey report.

Marketing Technology News: MarTech Interview with Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales

“More has changed in the bot ecosystem over the past 2 years than the prior decade. Today’s organizations need a different approach, one that is proactive and constantly adapting alongside attackers.”

Conducted by an independent research firm, this first of its kind survey covers the state of bot mitigation exclusively from the perspective of organizations already using anti-bot solutions.

Marketing Technology News: SocialMiningAi Launches Engagements, an Automated and Dynamic AI Texting Platform

Key Findings

• 64% of organizations lost more than 6% or more of their revenue due to bot attacks, and 32% lost 10% or more within the last year
• A quarter of respondents say that on average a single bot attack costs their organization $500,000 or more
• 76% of companies say they are either playing a game of cat and mouse or feel like it’s an impossible balancing act to keep up with evolving bot threats.
• 80% of companies agree that bots are becoming more sophisticated and difficult for their security tools to detect
• 85% report their bot mitigation solution became ineffective within a year after initial deployment

Bad Bots: Now a C-Level Imperative

A majority of organizations (64%) lost 6% or more of their revenue due to bot attacks, and 32% report that their organizations lost 10% or more of revenue within the last 12 months. A quarter of respondents say that on average a single bot attack costs their organization $500,000 or more, and 44% of respondents say it costs their organization $250,000 or more.

Nearly half (45%) of companies surveyed say bot attacks result in more website downtime at their organizations, and about a third say bot attacks result in brand or reputational damage, reduction in online conversions, and more frequent data leaks. bot attacks resulted in an increase in operational or logistical bottlenecks.

Researchers found that 77% of companies spent $250,000 or more on mitigating bot attacks within the past 12 months, while 27% spent in-excess of $1 million, resulting in a loss of revenue and increased operational costs.

With 80% of executive teams asking about bot attacks within the past 6 months, bot attacks and their effects have become a C-Level concern. As a result, a majority of companies (63%) plan to increase their spending on bot prevention over the next 12 months.

Marketing Technology News: Ecency Guarantees That Their Users Will Never Experience a Social Network Blackout