CleverTouch ‘Momentum’ Launched to Reduce Email Build Time

By Sudipto Ghosh On Feb 14, 2018

CleverTouch 'Momentum' Launched to Reduce Email Build Time

Created by CleverTouch’s DevLab, Momentum Allows Field Marketers to Build Their Own Emails with No Knowledge of HTML

CleverTouch, a leading Marketing Automation consultancy and service provider, announced the launch of Momentum, a marketing technology service enabling field marketers to easily create beautiful HTML emails in Marketo and Eloqua without the need for central marketing teams. It will be available from 14 February.

CleverTouch Momentum’s purpose is to rid marketers of an extensive email creation process, and ensure that marketing teams see a significant increase in adoption of Marketing Automation.

At the time of this announcement, Adam Sharp, Co-founder at CleverTouch, said, “An increasing number of large enterprises are using Marketing Automation as an integral part of their digital and email strategy. Momentum is designed to make the email build process as easy, efficient, and effective as possible. By reducing email build time, Momentum’s technology allows marketers to focus on their core marketing strategy instead.”

CleverTouch Momentum Ensures Easy Email Creation

Momentum’s mission is to make email creation easy for the entire marketing department but still provide quality and control for the central marketing teams who launch campaigns. Its groundbreaking technology enables rapid Marketing Automation adoption by reducing time spent on the cross-team liaison, email creation, and approval process by up to 8 times.

Momentum manages a streamlined development request process, where all email build requests are received through a single system and format. Marketers can build their own emails with minimal training and zero HTML knowledge, freeing Marketing Automation specialists to develop new campaigns and strategic initiatives.

Email Editor Enabled to Add Better Customization with Higher Responsiveness

Momentum’s powerful email editor allows users to easily create fully responsive emails that are aligned with the brand’s messaging and color palette. Each template is context-aware, and the email editor is customizable to each organization and brand.

To prevent mistakes, assets are approved systematically by central Marketing Automation specialists. Approved emails are automatically published in the Marketing Automation platform, improving efficiencies. The amends process is also simplified significantly, as users can highlight amends directly on the email itself. Amends can also be made through collaboration, with a fully integrated commentary system. To accelerate the sign-off process between field marketers and central Marketing Automation specialists, instant notifications are sent when new messages are posted.

Currently, CleverTouch Marketing is one of Europe’s leading Marketing Automation consulting and service providers. CleverTouch help clients optimize their investment in marketing technology through change management, organizational re-thinking, marketing insight and technical capabilities.

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