Henry Bruce Is Now SVP of Marketing at Contently

By Sudipto Ghosh On Mar 28, 2018

Henry Bruce Is Now SVP of Marketing at Contently

As SVP Marketing, Henry Bruce Would Report to CEO Joe Coleman

Contently, today announced the appointment of Henry Bruce as SVP Marketing. Reporting to company CEO and co-founder Joe Coleman, Henry Bruce takes responsibility for driving Contently’s go-to-market strategy and brand promise to empower marketers with solutions to create engaging, accountable content at scale. The world’s most valuable brands and global enterprises employ Contently’s unified content marketing solution to drive business growth across their organizations.

“Content is the fuel that drives digital marketing success.” – Henry Bruce, SVP Marketing, Contently

New Leaders Take Charge at Contently

Henry Bruce’s appointment coincides with a strong mix of success across the company —

In addition to Henry Bruce, the company has also appointed a number of other experienced leaders to key roles, including SVP Sales Marc Schraer, VP Product Jonathan Bartlett, and VP Revenue Marketing John Fernandez. Contently remains as a top choice for enterprise B2B marketing teams in the Forrester report, “Explore Content Marketing for B2B Marketing”

At the time of this announcement, CEO Joe Coleman, said, “We are thrilled Henry has stepped into the role of SVP of Marketing. Henry is a rare kind of leader with unrivaled experience. His expertise has driven significant results for our sales and marketing team, and we’re excited to share his wisdom and insights with our clients as they build superior content programs.”

Henry Bruce’s Key Objectives Is to Elevate Contently’s Brand and Positioning in the Marketplace

Henry Bruce is a seasoned B2B sales and marketing veteran. He also has substantial experience as a buyer and user of SaaS-based marketing platforms. In his new role, Henry leads Contently’s go-to-market strategy and positioning, revenue and product marketing, marketing communications and analyst relations. One of Henry’s key objectives is to elevate Contently’s brand and positioning in the marketplace by leveraging Contently’s unparalleled thought leadership and client success.

Contently won SiriusDecisions’ Brand and Communications Strategies Program of the Year Award.

Recently, a Marketing Profs study found only six percent of respondents considered their content marketing to be sophisticated, while 22 percent said they were finding success, though still encountering challenges. The majority of respondents (71 percent), said their content marketing efforts were either adolescent, young or simply taking their first steps.

Henry Bruce said, “Content is the fuel that drives digital marketing success.”

Henry added, “However, most marketers suffer from content chaos and lack the tools, methodology, and expertise needed to create high-performing content for winning programs. The Contently Suite is the only market solution that fuses art with science, integrating technology, talent, and strategy into one unified approach to achieve content mastery.”

Since Contently’s inception, it has been the choice of blue-chip brands who recognize that quality content drives superior audience engagement and business performance.Now, a growing number of Contently’s clients have adopted a content center of excellence at their organizations following Contently’s proven methodology. Henry Bruce adds, “This approach is enabling our clients to create greater cross-channel and cross-team visibility and interaction. The result is brand and market leadership.”

Before his role at Contently, Henry Bruce served in key executive leadership roles at ComplySci, Centro, Industri-Matematik and Optum, Inc.

The company’s latest success complements a growing list of top content marketing platform and company awards Contently has earned, including top rankings and inclusions recognition by Crain’s Best Places to Work in New York City, Deloitte’s Technology Fast 500^TM, the Digiday Signal Award (#1 Content Marketing Platform), the Inc. 5000 America’s fastest-growing company list and Entrepreneur magazine’s Best Entrepreneurial Companies in America’s list.