Causal IQ Changes the Way Advertisers Interact with Technology Through Consumer-Centric Approach

By MTS Staff Writer On Aug 30, 2018

Formerly GlobalWide Media’s Programmatic Business Unit, Causal IQ is Built on A Legacy of Digital Marketing Expertise

Causal IQ, a leading programmatic solutions provider, debuts as its own entity as it continues to empower brands and marketers to harness the value of programmatic advertising from a consumer-centric approach. Causal IQ is born from GlobalWide Media’s decade of growth and success in the programmatic space. As one of the few programmatic solutions provider to place emphasis on the importance of technology layered with human expertise, Causal IQ exceeds campaign goals and marketer’s ROI.

In the age of algorithms and automation, Causal IQ offers a fresh take on the role of a programmatic solutions provider, with its on-demand experts that understand their brand’s customers and work hand in hand with marketers as an extension of their team. Causal IQ also provides the necessary data for informed decision-making and the expertise to execute on strategy.

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“As our programmatic division steps out as its own brand, we’re thrilled to offer marketers an effective, hands-on approach to programmatic advertising that doesn’t leave out the human-component of the business,” said chief executive officer Farshad Fardad. “This is unlike any other solutions provider on the market. We’ve earned our success by understanding our clients and their audience, but, most importantly, our unparalleled customer service — and that’s exactly what Causal IQ will continue to deliver on.”

Causal IQ is founded on a legacy of digital marketing experts who believe that driving conversions is most successfully achieved through an organic and personal approach that markets to real people, by real people.