MoneyGram elects Alka Gupta, Francisco Lorca and Julie E. Silcock, three executives with diverse experience across fintech, global payments, enterprise technology and investment banking industries MoneyGram International, Inc. announced the election of Alka Gupta, Co-Founder of and current Director at globaliD, Inc., a venture-backed company building a portable and interoperable identity platform leveraging the blockchain, Francisco Lorca, Founder and CEO of EthosData, a global provider of cloud-based virtual data room…

96% of enterprises report failing to digitize customer engagement would have negatively impacted their business 95% expect to increase or maintain their investment in digital customer engagement after the pandemic Comcast, Delta Air Lines, Norwegian Refugee Council recognized for building innovative ways to stay connected with their customers and communities during COVID-19 Twilio, the leading cloud communications platform, released its second annual State of Customer Engagement Report. Combining insight from the Twilio…

AdColony, the in-app marketplace for brands, with a focus on gaming, unveiled sponsorship rights to Moonton’s best known multiplayer online battle arena game, Mobile Legends: Bang Bang, via their recently announced partnership with Mana, the Singapore-based gaming and esports brand consultancy firm. This agreement will enable AdColony to offer brands in Southeast Asia a streamlined approach to sponsorship and advertising in esports alongside their investment in gaming. Through this partnership, AdColony will have the…

Pauline Malcolm-Thornton Joins as SVP of Client Development to Drive Sales Growth for Product Placement Division BEN, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, announced that Pauline Malcolm-Thornton will be joining the product placement team as Senior Vice President of Client Development. In her new role, Malcolm-Thornton will be focused on driving new business for BEN’s product placement division, as well as providing leadership to the company’s growing…

Social Proof delivers more relevant customer experiences across online and in-store channels, with one client earning 30x ROI after implementing the new feature Kibo, the leader in unified commerce, announced Social Proof, a new personalization technology feature to further enhance the unified customer journey. Social Proof, a feature of Kibo Personalization, combines Certona’s patented algorithms with Monetate’s easy-to-use, powerful testing and personalization platform. With Social Proof, retailers can easily deliver…

Marketing veteran Kelly tapped to lead company’s growth, brand, and product innovation High volume, honest, and diverse conversations give executive leaders the data to drive better business outcomes. This is the vision behind ThoughtExchange, the most advanced platform for scaling conversations. Today the company announced the appointment of Lauren Kelly as its Chief Marketing Officer. ThoughtExchange is seeing record growth as leaders face more urgency to converse with their teams in an increasingly distributed and…

Single vendor solution now supports Amazon, Instacart, Walmart and Target for cohesive cross-platform online advertising strategies Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announced its strategic e-commerce expertise now extends beyond Amazon to include leading advertising platforms Instacart, Walmart and Target. The move will provide Ideoclick's customers with a single vendor advertising management solution and comprehensive, API-driven-view of digital performance across…

Announces plan to fuel Velocix’s expansion with new video streaming and ad tech Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, has announced the promotion of Anthony Berkeley to Chief Executive Officer. Berkeley was most recently Chief Operating Officer at Velocix, and he has previously held senior leadership roles in sales, product, and professional services during his 11-year tenure with the company. Prior to Velocix, he held senior positions at Alcatel-Lucent and…

Green Monkey Creative has partnered with Trevor Tynes SEO Consultant, expanding their digital marketing company to now offer search engine optimization (SEO) services. This partnership will assist Green Monkey Creative clients further increase their online presence as well as attract new clients looking for a full-service digital marketing company. With the need for businesses to stand out online, Green Monkey Creative can now provide another essential strategy to their client's digital marketing portfolio. "We have been…

Enterprise customers will benefit from the solutions’ agile approach to providing real-time insights on employee needs as they prepare for evolving demands in the new era of work SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced its expanded Return-to-Work solutions to support people leaders as they seek to manage strategic change by understanding and acting on employee needs and sentiment as businesses reopen their doors. Available through…

Optimizes Customer Effort Score on the entire support service process that goes through multiple channels transcosmos inc. hereby announces that the company will release "CESMO," its research and analytics service that constantly evaluates customer support experience from the customer's perspective, in full scale. Building on its contact center business platform, the largest in Japan, and digital marketing business platform, as well as its expertise in those two fields, transcosmos will help companies build a framework for…

A Troubling Engagement Capacity Gap Has Emerged, and 82 Percent Believe Challenges to Manage Customer Engagement Will Only Increase This Year On the heels of massive digital disruption and now, a year into the global pandemic, only 50 percent of business leaders say they are well prepared to support customer engagement priorities moving forward, and 82 percent say the challenges of managing customer engagement will only increase in 2021. What’s more, only 54 percent of leaders consider their organizations well prepared to…

Next-generation, cloud-native analytics platform achieves record growth Qrvey, the next-generation analytics platform built for the embedded analytics needs of SaaS application providers, announced a follow-on investment of $8.5 million from its existing investors to scale its sales, marketing and customer experience operations. This follows the $7.5 million Series A that the company announced last year. "We created Qrvey to address the unique analytics needs of SaaS applications, and we are pleased to see the market…

The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have shown little signs of slowing down. According to data presented by Trading Platforms, Netflix is projected to have 182.2M viewers in the US alone by 2024. Netflix - a Pioneer in the SVOD Industry Still Going Strong Netflix is one of the pioneers of the SVOD industry and has been in business…

Hypersonix Inc. and Relationshop, Inc. announced today that the two companies are partnering to provide a best-in-class platform that enables retailers to provide personalized and highly engaging digital shopper journeys. The partnership combines the Hypersonix Artificial Intelligence based shopper analytics with the Relationshop Digital Experience Platform Hypersonix Inc. and Relationshop, Inc. announced that the two companies are partnering to provide a best-in-class platform that enables retailers to provide personalized…

Pioneers of account-based marketing appoint Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director Momentum, the growth consultancy and leader in account-based marketing, has announced two major executive appointments as the business pursues growth in North America and EMEA. Robert Bell joins the company as Group Chief Financial Officer, while Will Nicholls becomes UK Managing Director. Bell, whose appointment follows his sale of private equity-backed company Cawood Scientific, has a…

I didn’t really think my career path would include “CEO & Co-Founder of a high-growth SaaS company” My passion has always been -- and still is -- marketing. I love engaging with audiences and I thrive when I get to create things that never existed before. I quickly realized, though, that by founding Casted, I was able to combine the two. At my previous company, I spearheaded our brand podcast and found that it was a gold mine of content. The conversations from our episodes generated great content for our social media…

Anat Freed is Named Vice President and Managing Director The management team of leading advertising agency Kingstar Media, led by Founder and President Ed Crain, announced today the promotion of Anat Freed to VP and Managing Director. Freed, who has been Senior VP, Media joined Kingstar Media in 2003. Prior to that, she was a Retail Analyst at Shell Canada. Marketing Technology News: Winter Update: Mapp Cloud Brings Innovations for Even More Efficiency With a diversified client portfolio, including health, fitness,…

GetFeedback customers can now connect feedback data with Salesforce data to gather and act on insights that improve online customer experiences and drive business results SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, announced the general availability of a new integration connecting GetFeedback, SurveyMonkey’s multi-channel agile CX platform, with Salesforce Commerce Cloud, available here. Commerce Cloud enables brands to provide personalized experiences…

Canada’s largest farm and ranch retailer to support their national ecommerce site with new unified commerce platform Kibo, the leader in unified commerce, announced that Peavey Mart, a division of Peavey Industries LP, has selected the Kibo Unified Commerce Platform to power their recently modernized ecommerce site with help from consulting partner theturnlab. This platform will add in-store order fulfillment capabilities to their new site as well. The new peaveymart.com is currently in development, with a planned launch in…