Vya Acquires Customer Data Management and Analytics Firm Direct Options

Vya, a leading provider of simplified marketing execution for distributed organizations, announced it has acquired Direct Options, a leading customer data and analytics firm. This acquisition expands Vya’s marketing resource management solution set with the addition of marketing data management and analysis, and provides opportunities to introduce Direct Options’ capabilities to new industry segments. Since its launch in 1993 as a wholesale provider of copy services to the printing trade, Vya has successfully navigated a…

Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems

New UX Delivers More Intuitive, Efficient Experience for Vya’s Busy Clients Who Manage Marketing Resources and Campaigns Across Distributed Organizations Vya, a leading provider of simplified marketing execution for distributed organizations, unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their…

Symphony SummitAI Is Recognized as a 2021 Gartner Peer Insights Customers’ Choice for IT Service Management Tools

Users give SummitAI the distinction of a Gartner Peer Insights Customers' Choice for effortlessly uniting IT service and asset management using artificial intelligence. Symphony SummitAI, an enterprise-class, AI-driven IT service management solution, today announced it was named a 2021 Gartner® Peer Insights™ Customers' Choice for IT Service Management Tools. Marketing Technology News: Nativex Earns Privacy Certification From ePrivacy "We are honored to be named a Gartner Peer Insights Customers' Choice for the third…

Qlik Partners with Snowflake to Unlock SAP Data for Cloud Analytics

New Solution Simplifies and Accelerates Near Real-Time Data Pipeline Creation and Delivery of Analytics-Ready SAP Data to Snowflake Qlik® has deepened its partnership with Snowflake, the Data Cloud company, with the launch of a new joint solution that enables faster ingestion and on-boarding of analytics-ready SAP data to Snowflake through accelerated data pipeline creation and ongoing data streaming with Qlik Data Integration. Reinforced by Qlik’s status as a Snowflake Elite Partner and 2020 Partner of the Year in Data…

IBM Celebrates Global Women Leaders Shaping the Future of AI for Business

IBM's annual Women Leaders in AI program honors 40 professionals from 18 countries using AI to drive innovation Honorees include women leaders from The Clorox Company, City of Austin, The Depository Trust and Clearing Corporation, EY, Ford Motor Company and more As part of its annual Women Leaders in AI program, today IBM recognized 40 innovative female business leaders from 18 countries who are using IBM Watson to help drive transformation, growth and innovation across a wide variety of industries. This year honorees…

Amplitude Ranks #22 on G2’s List of Best Software Products for 2021

Amplitude, the operating system for digital business, today announced that it has been named to G2’s list of Best Software Products of 2021, where it is reported as the #22 customer favorite among all software products, and is also ranked as a leader across eight G2 categories. These rankings reveal an organizational shift in the way marketing and product teams are collaborating to build a new class of digital products that are leading the era of digital business disruption. These awards, based on feedback from thousands of…

Nexa Digital Marketing Agency Joins DXG To Form Leading Global HubSpot Solutions Group

Nexa, a business growth agency with offices in Dubai, Manchester and New York, has recently entered into a strategic alliance with three other leading HubSpot Solutions Partners to form Digital Transformation Group (DXG), one of the largest and most sophisticated HubSpot agencies in the world. Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… HubSpot is a leading growth platform that works hand-in-hand with partner experts to grow their…

Diyotta Launches AI Driven, Cloud Data Pipeline Platform for Enterprise Business

Datom, a self-service multi-cloud, multi-data warehouse SaaS cloud data integration platform released March 2, 2021. Diyotta, a leader in data integration tools announces the launch of its new cloud-based solution, Datom. Designed for enterprise, it removes the barriers typically associated with getting data to the cloud. By allowing businesses to harness their data so they can move it easily and securely to the world’s most popular data warehouses and access insights immediately. Marketing Technology News: Contentstack…

Integral Ad Science Acquires Amino Payments

Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Agora Powers Innovative Virtual Experiences Beyond Video Conferencing

Agora, Inc, a pioneer and leading platform for real-time engagement APIs, announced impressive growth across its customer base in Q3 driven by increased demand for real-time engagement (RTE) technology. Agora, with dual headquarters in Santa Clara, California, and Shanghai, China, saw a 95.4% increase in active customers year-over-year as of September 2020 and continues to power some of the most exciting digital transformations in the world. Heading into the new year, Agora will continue to be the go-to developer-friendly…

Quick-Win Marketing Strategies for the COVID Holiday Season

It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Not only are we in the middle of a pandemic that has people struggling, we’re also in the midst of an election, a postal crisis, and a fire-storm-hurricane season. Hitting your audience over the head with mass emails about discounts might not be the best strategy and could even end up looking tone-deaf. But that’s not to say discounts are not the way to go. This year, more than ever, marketers need to be…

SAS Commits to Achieving Net-Zero Carbon Emissions by 2050 as It Further Prioritizes Sustainability and Social Innovation

From sustainable workplace practices to connecting analytics and advocacy, analytics leader SAS has prioritized corporate citizenship and social innovation to help steer business decisions. As further evidence of its commitment to sustainability and support for the Paris Agreement and NC Clean Energy Plan, SAS is updating its climate strategy and environmental goals by committing to achieving net-zero carbon emissions by 2050. The company is joining the global movement of leading companies who are aligning their business…

What MarTech Leaders Think about ABM in the Age of AI

ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter with easy access to digital buying tools and product review platforms. They demand real-time contextual and highly-personalized engagement from their marketing and sales technology vendors. To keep up with the pace of disruptions in the tech industry, B2B sellers leverage AI and automation to deliver this personalization. Though Account-based Marketing has covered a long and bumpy…

Agora.io Enables Application Developers to Create Inclusive and Accessible Online Experiences for Everyone

Apps developers use Agora's voice and video SDK to deliver digital experiences for all including those that are hard of sight and hearing Agora.io, the leading voice, video and live interactive streaming platform, is leading the charge on enabling developers to create truly inclusive and diverse applications for everyone to engage and interact in online communities everywhere, regardless of geographical or physical limitations. Agora and Doki Doki, a voice technology company, recently announced a partnership to work…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

Shutterstock Has a New CEO – Stan Pavlovsky

Shutterstock has announced a new CEO. The leading online stock photography provider announced promoting their President and Chief Operations Officer Stan Pavlovsky to the CEO role. Shutterstock's founder Jon Oringer is exiting from his CEO position to a pivotal mentoring role to Stan. Stan Pavlovsky, Shutterstock's current President and Chief Operating Officer, will assume the CEO's role as of 1 April and will also join the Board at that time. Jon Oringer will be the Chairman of the Board. Founded in 2003, Shutterstock…

TechBytes with Christian Henschel (CEO) and Paul H. Müller (CTO) at Adjust

"Marketing automation will augment marketing teams, giving them new strengths even when their numbers are low." What kind of future are you building for your customers at Adjust?  Christian: In 2020, Context will be king — and Automation will do the heavy lifting. The right ad delivered to the right person at the right time: it’s a Marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalized content reaching an…

Diyotta Named One Of The Top 5 Data Integration Vendors To Watch In 2020

Diyotta, Inc., an enterprise-class, data integration platform for modern data environments, was recognized as one of the top 5 data integration vendors to watch in 2020 list released by Solutions Review, one of the top global technology analyst firms. Marketing Technology News: Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech "Solutions Review's Data Integration Tools Vendors to Watch is an annual listing of solution providers we believe are worth monitoring. Companies are commonly included if…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…