With Infobip, Daraz Enhances Customer Experience Through Mobile Messaging Solutions

Infobip, a global, cloud-based communications company, and a leader in omnichannel engagement, provides mobile messaging solutions for eCommerce companies such as Daraz – a leading online marketplace that operates in 5 countries – Pakistan, Bangladesh, Nepal. Sri Lanka and Myanmar. For retailers to have effective communication with their customers, they need to ensure that relevant messages are being conveyed through communication channels that customers trust. By using Infobip's messaging solution, Daraz is able to choose…

NICE Wins Technical Development Award at 2020 Symphony Hackathon for Integration with its Cloud-Based Messaging and Collaboration Platform

NICE demonstrated its Trading Recording solution’s ability to capture and archive Symphony voice and chat conversations, and retrieve and play back these communications NICE announced that it has received the ‘Most Cutting-Edge Technical Development’ Award at the Symphony Innovate 2020 Hackathon London. NICE was recognized for taking the important first step to fully integrate its market-leading NTR compliance recording solution with Symphony, a cloud-based messaging and collaboration platform used by many of the world’s…

A Necessary Paradigm Shift: How Conversation APIs will Deliver True Two-Way Omnichannel Messaging

Traditional assumptions about omnichannel messaging don’t cut it in today’s increasingly dispersed and digital world. Omnichannel messaging was originally premised on the question, “Where are my customers?” Now, with customers using such a variety of messaging platforms - text, RCS, social/chat apps etc, brands need to re-orient to answering the question “How do I effectively communicate with each customer — no matter the channel or channels— in an engaging, continuous and personalized way?” But with so many mobile channels,…

imimobile Enables ŠKODA Auto to Use the Whatsapp Business API for Customer Interactions

Implementing WhatsApp will improve customer experience for a variety of automotive services Global cloud communications software and services provider IMImobile PLC, announced that ŠKODA AUTO India has integrated the WhatsApp Business API as part of their customer communication strategy. ŠKODA is now using WhatsApp to streamline the vehicle service booking process, provide breakdown support, share their COVID-19 initiatives, share product information, and more. The WhatsApp Business API enables businesses to connect with…

SugarCRM Brings Companies Cloud-Based Customer Experience (CX) Solutions on AWS

SugarCRM Inc. deepened its commitment to cloud-based customer experience as an Amazon Web Services (AWS) Advanced Technology Partner within the AWS Partner Network (APN). Sugar recently launched a new integration with Amazon Connect, an easy-to-use omnichannel cloud contact center that helps companies provide superior customer service at a lower cost. AWS is a strategic component of Sugar’s time-aware CX platform, enabling scalability, security and accelerated innovation. Marketing Technology News: Cisco To Acquire…

Vibes Announces Record Sales Momentum with Mobile-Centric Offering

Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, announced that it has achieved significant sales momentum through the first three quarters of 2020. The company's strategy to provide mobile-first technology solutions has been particularly relevant for marketers racing to serve millions of consumers who shifted their activity online during the COVID-19 pandemic. In Q3 alone, Vibes grew bookings 100% compared to Q3 2019 and attained a 108% increase in new contractual commitments.…

Vonage Partners With Feros Care To Provide Social And Telehealth Solutions

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has enabled aged care and disability support provider Feros Care to provide video telehealth solutions to its clients powered by Vonage. The Vonage Video API, embedded within Feros Care’s Virtual Social Centre, enables the non-profit organization to conduct real-time live-streamed events for more than 600 of its members across Australia. Running seven days a week, these events cover a wide range of activities beyond…

LivePerson Launches Support for Instagram Messaging

LivePerson, Inc, a global leader in conversational solutions, announced the integration of Instagram messaging into its industry-leading Conversational Cloud platform, empowering brands to create meaningful messaging experiences with consumers on Instagram at scale. The launch of LivePerson's integration with Messenger API with Support for Instagram means brands can respond to Instagram DMs, story tags, and comments directly within the Conversational Cloud, providing seamless and convenient experiences for consumers and…

RingCentral Announces Expansion of RingCentral Global Office Across Six Continents with Unified Team Messaging, Video Meetings, and Cloud…

Delivers best-in-class regulatory compliance and security RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions,  announced that RingCentral Global Office™, a unified solution that includes team messaging, video meetings, and a cloud phone system, will be available in six continents including Africa, Asia, Australia, Europe, North America, and South America. RingCentral is also announcing expansion into several countries -- Estonia, Greece, Lithuania,…

Doxim Fast-Tracks the Digital Banking Experience with New Self Service and Messaging Capabilities

New CEM platform release allows financial institutions to deliver more personalized moments in a digital relationship Doxim, a leader in Customer Engagement Management (CEM) software and services, announced the general availability of its Fall 2020 release, with innovative new features available for User-Assisted Account Origination, User-Assisted Loan Origination, CRM, and Self-Service Account and Loan Origination. New capabilities in the release help create a better omnichannel customer experience, so financial…

PubNub Announces Chat UI Kits to Offer User-Friendly Customized Solutions for Developers

PubNub, the company behind the world's leading real-time communication platform, announced new Chat UI Kits to streamline chat development. This new kit is dedicated to making chat development easy and accessible to all—regardless of the language you're building with, or the application developers are creating. Marketing Technology News: Salesforce Ventures Launches Second $100 Million Impact Fund "At PubNub, we are always looking to expand on the potential of chat applications," said Todd Green, CEO of PubNub. "We…

Mitto Extends Messaging Support for Major Chat Apps, Enabling Brands to Reach Billions of Users

Chat apps used by consumers for a wide range of brand engagement purposes, especially strong outside the U.S., according to new Mitto survey Mitto, a leading provider of global omnichannel communications solutions, announced it now supports application-to-person (A2P) messaging via all major chat apps, extending brands' ability to engage with customers on their preferred channels. Mitto's extended A2P support for all major chat apps coincides with new research from the company, which reveals insights into consumer…

Airship Acquires Conversational Commerce Pioneer ReplyBuy to Accelerate Expansion Into Mobile Commerce

For the first time, Airship will extend its platform beyond customer engagement to directly enable commerce, payments and customer conversations Customer engagement company Airship announced that it has acquired ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS. This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as power one-to-one customer conversations via two-way SMS. In addition, Airship plans to extend ReplyBuy’s technology to provide…

Mobivity Wins the 2020 MarTech Breakthrough Award for Best Mobile Messaging Based Marketing Solution

Company Recognized for its Effective Mobile Messaging for Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches Delivering 440% Return on Marketing Spend Powering the Restaurants Through the COVID Pandemic Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced that its Unified Mobile Messaging, part of its Recurrency platform, was recognized for the "Best Mobile Messaging Based Marketing Solution" award by MarTech Breakthrough, a leading…

Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform

Nuance Communications, Inc. and Rakuten Mobile, Inc. announced a strategic partnership to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform (RCP). As a result, RCP becomes the first-ever mobile communications, cloud-native, and virtualized platform to have Nuance Conversational and Engagement AI services built-in. Through the Nuance-Rakuten Mobile partnership, RCP will now offer Rakuten Group companies the ability to leverage: Conversational AI Services: cloud-native software with…

Movius WhatsApp Integration Creates First True Compliant Mobile Unified Communications Solution

Movius, the leading global provider of mobile unified communication software, is now enabling enterprises to securely and compliantly communicate with clients on their preferred mobile messaging channel. The company announced the integration of WhatsApp support from within Movius MultiLine, their secure mobile communication service that can be deployed over any smartphone device on any global carrier. The integration will help unify and capture all business voice and messaging channels through a single integrated user…

SpotX Unveils Programmatic Solutions To Scale Linear Addressable TV

AMC and The Trade Desk among major industry players leveraging the technology SpotX, the leading global video advertising platform, today announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time. The solutions are in part built in support of the Project OAR open standard, which creates new addressable opportunities by replacing linear spots at the glass (smart TV) level. SpotX is also powering programmatic executions within traditional…

Speakeasy AI & Quiq Announce Partnership To Deliver Conversational AI with Messaging

Speakeasy AI, the world’s first and only provider of Speech-to-Intent based solutions, formally announced its partnership with Quiq, the industry-leading business messaging company. The partnership will allow Speakeasy AI to intelligently deliver Quiq’s business messaging solutions within voice channels. Speakeasy AI & Quiq customers will be able to leverage conversational AI to shift conversations to messaging within IVRs while providing AI-infused intelligent routing to live agents across platforms like SMS, Apple…

Should Your CTV Strategy Be Centered Around Mobile App Data?

More than 20% of households have now cut the cord, a trend that is only being accelerated due to the current economic climate. And in lieu of cable, 80% of U.S. viewers are now watching and relying on free ad-supported TV services (FASTS) for news, sports, and other programming. And advertisers… well, advertisers couldn’t be happier. Sure, the COVID-19 has hit the advertising industry, causing a steady monthly decline in ad spend for most of the year, but CTV viewing has also doubled during recent months due to…

MarTech Interview with Kalpit Jain, Group CEO at Netcore Solutions

"Both Martech and Adtech are rapidly growing fields. AI & Personalization are certainly the hot trends in the Martech space.." Tell us about your journey into tech. How did you start at Netcore? I’m an engineer and so I’ve always had close relations with the Tech side of things. I completed my graduation in BE from Mumbai University and started off as an HTML Programmer in Netcore which was then a part of IndiaWorld Communications, India’s largest portal of websites. In 1998, IndiaWorld Communications was acquired…